FRESH

BONJA
A new cycle for your skin
 It's about of:

It is an interesting soap, which has totally

natural properties, quite beneficial for
the health of our skin (antioxidants,
regenerators, healing and moisturizing).

Its main ingredient is aloe vera, with this

element we seek to help people to take
better care of their skin, aloe vera is a
spectacular plant that helps to solve all
kinds of problems related to our skin.
 main characteristics of
our product
Name: Fresh Bonja.

Slogan: A new cycle for your skin.

Product weight: 125 grams.

recipient country: United States

Product code: 3401.30

product shelf life: three (3)

months approximately
 classification of our product
Type classification: General- loose cargo

Natural classification: perishable cargo

 objectives

General objective: to enter and positively impact the US

market as well as owning the product in the market,
making known the main benefits when using our "fresh
bonja" soap.

Specific objective: Achieve the adherence of the population

to the product, in such a way that it becomes a star
product in the market.
 Formulation and development of the problem

question that promotes our research

Why does the exchange of products represent a benefit for Colombia and
how does the USA benefit?
 ADVERTISING STRATEGY
We will look for a way to position our

product in the market with strategies that

allow us to link our brand with advertising

and promotional advertisements, we will find

celebrities and influencers who want to help

us popularize our product.

 marketing strategy
We want to focus on managing our sales in a digital way but
this does not mean that we ignore the distribution of our
product in different areas or commercial places in the
United States of America, it will practically be done in both
ways, simply that we will have a greater emphasis on digital
marketing.