Question 1

How large emerging markets to form international markets see this as an opportunity to be
the first ones there because a company or a country can reap a lot of profits by selling their
products there and that how large emerging markets can influence the international
markets. Next is technology with improving technology can influence international markets
in how the shipping of the products, how people can negotiate in different country and how
social media influencers can influence their followers to buy a certain type of products
Question 2
Country of origin effect is how consumer associate brand with country like German is known
for their cars and how Swiss is for their Chocolate and Ikea with Sweden. how it relevant to
the international marketers is how the culture of individualist and the collectivist culture the
individualist culture where people in this culture will buy the best products with the
correspondent country like German with Cars and Technology with Japan. On the other
hand, the collectivist culture people will buy products from their own country because they
think they country is superior than the other country also known nationality bias. Country of
origin can also affect international marketers by customer searching the products if the
products are made by country that support questionable stuff people will be influence not
to buy the product know with the world is connected international marketers have to be
careful of the origin of the stuff they are marketed for example United airlines where they
forcefully dragged a passenger off the flight and the video became popular people outside
America knows and now United airlines have a bad image in the worlds eye and foreigner
probably will not buy a ticket form United airlines if they are in America.

Question 3
Issues that need to be consider are the Chinese consumer what do they feel about mango,
are there culture history that prevent them from eating mangoes, how the mango can be
advertise in China, do they have indulgence culture where if they want they will buy
whatever or they more restraint culture where they will not buy stuff that they do not
need, language can be a potential problem because they have they probably will not
understand English, how much the average Chinese customer are willing to pay for the
mangoes and how the Chinese people daily life the they consume mango in daily basis or it
is an event thing.
How to reduce risk into entry the market. Learning about the Chinese law about agriculture
product coming from foreign countries do primary research for example like surveys,
interviews, questionaries and focus group and also do secondary research like searching on
the internet for article or some quick search this two research will give information on
China and the last the cost factors on developing a market entry into China and do strategic
planning
1. Assessment analysis (primary and secondary research)
2. Objective setting (who will be the target audience and how the marketing will be)
 3. Segmentation (what age group of people and where will be starting)
4. Develop a marketing plan
5. Start the plan

Question 4
The political risk that can occur is confiscation where the state can seize your belongings
temporarily and there are other like expropriation where the country takes a private own
land and make it into something that will benefits the land and the last is domestication.
How to reduce the risk from the mentioned are

 How to manage risk

1. Risk identification
2. Risk assessment and measurement (you can generate financial model, integrate risk)
3. Manage and monitor risk (how to avoid, notice, insure and mitigate the risk)
4. Communicate the risk (act if have to confront the risk the most efficient and effective
way)
How to avoid Political risk with these three options
1. Simply turn a blind eye on the rule and expect to get away from it this way is one of
the high risks because of the possibility of objection and even prosecutions.
2. To provide input to trade negotiators and expect any problems any problems in that
area are resolve in the negotiations
3. The last option involves the development of coalitions or constituencies that can
influence the legislators and politician to consider implementing a change