A. SO STRATEGY:
WO STRATEGY:
1. With the decent marketing
team sales in summers can
be increased. (S3, O1).
2. Coke can introduce healthy
beverages in market to
increase its market share
(S4, O4)
3. Supply chain enhancements
can be done in some villages
to increase customer loyalty
among them by creating
awareness. (S5, O3).
C. ST STRATEGY
1. Introduce healthy beverages to
increase the range of products
offered in market. (S2, T2)
2. Introduce healthy beverages to
increase the market share in
industry. (S4, T2)
3. To improve marketing in order to
minimize the competition in the
market. (S3, T1)
B.
1. Increasing content
marketing by focusing on
sustainability to minimize
the negative publicity of the
brand. (W2, O2)
2. To increase sales in
summers coke can
introduce some products
that go well with the
weather (W4, O1)
3. Content marketing can be
improved in order to
increase customer loyalty.
(W3, O2)
D. WT STRATEGY
1. Create awareness about the scarcity
of water to overshadow negative
publicity (W2, T3)
2. Increase content marketing to
minimize high competition from
other brands (W3, T1)
3. Increase the variety of healthy
products in beverages for the people
who are health conscious. (W4, T1)