Instructions: Enter the your numbers into the Red fields.

The spreadsheet will calculate the rest of the nu

Marketing Campaign Investment Leads Conversions Cost per Lead (CPL)

Door Hanger Flyers $1,000.00 10 5 $100.00
Postcard $1,500.00 7 3 $214.29
Newsletter Coupon $500.00 8 6 $62.50
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alculate the rest of the numbers (through line 20)

Cost per Conversion (CPC) Conversion %

$200.00 50%
$500.00 43%
$83.33 75%
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 Instructions: Enter your numbers into the Red fields. The spreadsheet will calculate the rest o

Avg Yearly Avg Cost per Lead New Clients

Sales Goal Client Value Avg Conversion % (CPL) Needed
$50,000 $2,500 75% $100 20.0
$100,000 $12,000 60% $200 8.3
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fields. The spreadsheet will calculate the rest of the numbers (through line 20)

Leads Needed to Yearly Marketing Marketing Budget as Cost to Acquire (CTA)

Reach Sales Goal Budget Percent of Sales Goal New Client
26.67 2667 5.33% $133
13.89 2778 2.78% $333
0.00 0 0.00% $0
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