Reasons behind the product success

 Consumer-first approach and improvisations.

 Portrayal as a lifestyle brand
 Continuously expanding catalog 
 Right targeting
 Online marketing

Conclusion
 
We have almost covered the small journey of this lifestyle brand. They have
just entered the market but have already acquired a fig percentage of it.
boAt lifestyle offers stylish as well as durable products which has been the
highlight. Their effect on the market has been so much that the popularity
of products of boAt has forced big giants like JBL to lower down the prices
of their products to compete in the affordable audio segment. It is
interesting because, as mentioned above in the blog, Aman was a former
employee at JBL. 
 
Technology has made our lives better and it is the biggest enabler in the
world we live in right now. boAt Lifestyle wants to be at the forefront of the
changes in the audio market. The brand doesn’t seem to stop but rather
embark on a great journey ahead. CEO Aman Gupta in an interview said he
is hopeful to come out of the pandemic strongly and regain the
momentum.