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NEST Company is already a major competitor in the industry of home security; they have

a product by product strategy which has made them a powerful organization in this industry, now

Google has made them more powerful and strong in relation to their previous strategy. It will

help NEST lab. To get resources and it will increase the development of new products and

devices. As Google major business is making Ads and they are entering into market for

collecting information about user and this deal will also help them in doing the same thing with

home security and home automation industry.

NEST labs has created a number of good products in home automation, now in

combination with Google will help them to strong their research and development of new and

innovative products. Entrance of Google in the market after telecommunication will increase the

customer based from twenty five percent to fifty percent and it will increase in the revenue of the

NEST labs. Home automation and home security business is still in the early phases of moving

from home security into mechanization and that the most noteworthy issue in the business sector

as of now is the building of new gadgets and getting them under the control of consumers.

“Google, clearly, has less boots on the ground ability than an AT&T or Comcast does," he says,

"yet they do have a profound seat regarding development abilities, advancement and money.

In the end, Dawes accepts associated home gadgets and the section of enormous

combinations will change the substance of home security, much like in the HQ TV business

sector amid the 1980s and telecom industry with deregulation. "It's going to in a general sense

change the home security industry," Dawes says. "As these enormous brands come in, the main
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ones that will have the capacity to contend are the individuals who have a brand, have vicinity

and are extraordinary.