UNIVERSITY OF TOYOTA HOT SHEETS THE LATEST AUTOMOTIVE INFORMATION FOR YOU AND YOUR CUSTOMERS @>)TOYOTA Getting to Know Hybrid Symergy Orive From the front cover of national magazines to the network news, hybrid vehicles are hot. And right now, the hottest name in hybrids is Prius. However, as hybrid vehicles become more popular, and Toyota adds more hybrid models, there will be a new term that dominates the headlines and drives dealership traffic: Hybrid Synergy Drive, | tt seems that everyone is talking about hybrids. Hybrid Synergy Drive is the most advanced hybrid system on the road today, combining high fue! economy, low emissions and responsive performance into one seamless and well-proven drivetrain, For instance, Prius has more than twice the fuel economy of the average midsize car’ Highlander Hybrid has the best fuel economy of any midsize SUV, with higher fuel economy than the average compact sedan’. And both vehicles emit over 80% fewer smog-forming emissions than the average new vehicle. In fact, Hybrid Synergy Drive-equipped vehicles are cleaner than any other hybrid currently sold? and these vehicles can save more than 250 gallons of fuel per year compared to their competitors‘ With facts like these, you can expect Hybrid Synergy Drive to become another big buyer moti- vation. In the same way that customers come to Toyota for quality, durability and reliability, they will also come to your dealership for Hybrid Synergy Drive. This Hot Sheet explains this new technology so you can educate prospects on the many benefits and competitive advantages that Hybrid Synergy Drive offers. "ceo ry ee Xt, oa ets, Oe 9 es x The Basics 2-3 The Future a How It Works : s The Buyers Oo Ss The Different Models = The Competitors 7What is Hybrid Synergy Drive? — Hybrid Synergy Drive combines a gasoline engine, one small and one large electric motor/generator (called MGt and MG2) high-voltage balery pack tha! powers the large moto/oe (162) for criving the wheels. The gas engine and electric (generators work together and separately to pawer the vehi Synergy means tal the components work together in perfect harmony ior maximum efficiency and driveability, thus Hybrid Synergy Drive itis an advanced “split parallel” system where a Continuously Variable Transmission (called the power split device) allocates the most eficient mix of electric motor torque and gasoline engine forsepower under any driving condition — Hybria Synergy Drive is Toyotas mast advanced hybrid rive, fh makes it well eslblished and more thoroughly compelive systems. Furthermore it can operate in elect {2s-only or electrcigas modes, Many competitive ystems always require the gasoline engine to power the vehicle, but Hybrid Synergy Drive can operate inelctri-only mode, For more details on the ifference between Hybrid Syneroy Drive and competitive syStams, See page 8 Does the car need to be plugged in to charge the battery pack? — No, never When runing, he gasoline engine turns the smaller mmotorgenerator (MG) to charge the battery. Pus, when coasting ot ten the iver applies the brakes, te larger moor /generator (62) reverses its oie and becomes a generator to provide additonal batery charging, Prius’ energy monitor shows the driver where eneray s coming from and where it going at al times. What are the benefits of adding an electric drive motor? ronment benefits because the electric drive motor (MG2) 3s the gas engine. Plus, MG2 can power the car an its own, wich allows the gas engine fo shut cown at low speeds. This means the gas engine doesn't run as much and therefore emits fewer emissions. — Fuel economy is enhanced because engine uses less fuel — Performance is enhanced because electric motors provid high ‘orqueinstanly High frque gives strong acceleration tom a stop and good hill climbing Why does Hybrid Synergy Drive use two motor/generators? — A sinall motor/generator called MG1 and a larger motor/generator called NIG2 are used to make the drivetrain smoother, mare responsive and more efficient = MG! is attached directly tothe gasoline engine and has four jobs: charging the batries when the gasoline engine i running sending additonal electcty to the larger motor/geneatr (MG2) to assist in acceleration and cruising; regulating ihe speed ot the power split device so the gas engine and MG2 can smoothiy deliver power to the drive wheels; and ating as te lair motor forthe gas engine > MG2 is driven by the battery pack as well as electricity provided iy MG, M2 has two primary obs: powering the dive wheels ding tart-up and acceleration; and elping to recharge the tutes by swching to generator made wien the vehicle is coasting or the driver has his or her foot on the brake pedal. What is the power split device? > The power split device is also called the Continuously Variable Transmission (CVT). lis a planetary gear sel that allows the gas engine and larger motorgenerator (M2) to turn independent|y while powering the vehicle or recharoing the bares. The smaller mator/genertor (MG) is the mechanical "éplomat* that varies the speed ofthe geas in the power split device, continuously compensating for the difeence in gas and electric motor speed and changing the output speed tothe oive wheels, The heart of the power split device isa planetary ‘gears lice the one shown fo the right.Can Hybrid Synergy Drive be trusted like Toyota’s other 7 Toyota has tested the batterie nd found them to 4 ins? be vety durable, As proof, there are many second-generation drivetrains? hicies on U.S. rads oday with high Toyola has been studying hybrid technology for iswhy To for almost ten ne confidence years. Prius and to warranty the Highlander Hybrid batteries fo are advances, eight years or mass-produced 100,000 miles. bhyotid veces; i addition, th vehicles on What happens if a customer needs service or repairs? eg mile warranty ews deal nd repair |lybrid Synergy unt i certified to servi vehiale. What do the critics think about Hybrid Synergy Drive? lst of awards given to Prius and its + Intellichoice 2005 Best Overall value “Best Engineered Vehicle of the Year (Prius) of 2004” (Prius) + 2005 European Car + Car and Driver Magazine of the Year (Prius) 10 Best (2004 Prius) + International Engine + Automobile Magazine of the Year (2004 “Design of the Year” Hybrid Synergy Drive) (2004 Prius) + 2004 Industrial + Fortune Magazine's Design Excellence "25 Best Products of Awards—Gold (Prius) ‘the Year” (2004 Prius) 2004 Ward's + 2004 North American “40 Best Engines” Car of the Year (Prius) (Hybrid Synergy Drive)Is Prius an experimental car? — Absolutely not. Prius is a fully developed, fully engineered vehicle hat Toyota has ben building since 1997 and plans to sell for many, many years Is Toyota committed to Hybrid Synergy Drive? — Yes, absolutely Hybrid Synergy Driv Highlander Hybrid, and yt Drive in more vehicles inthe future. Hybvid Synergy Drives row being used in the Lexus RX 400h, with mare Lexus, models planned forthe futur. Toyota thinks Hybrid Synergy Drive has many uses, such as making pickup trucks more powertul, making luxury vehicles faster and quieter, and making family sedans more efficient and enjoyable to drive Will Toyota customers be able to choose a 4-cylinder, V6, V8 or Hybrid Synergy Drive? — Yes. Today, a customer can choose a 4-cyliner or V6 Camry, av V6 oF V8 4Runner Now, in adction toa 4-cylinder powertrain, customers can choose @ Hybrid Synergy Drive Highlander that combines a V6 gas engine with an electc motor. Mare and more To will of the choice of gasoline engine or Hybrid Synergy Drive power. 8 Why is Toyota putting so much effort into Hybrid Synergy Drive? — Toyota believes that vehicles should be efficient, clean-running and fun to drive, rid Synergy Drive achieves all these ‘goals, without saciicing performance or reliability. What inspired Toyota to produce Hybrid Synergy Drive? Toyota has @ unique philosophy that a company must work side by side with society in order to prosper, Hybrid Synergy Drive is a good example ofthis, Toyota wants to make the ewironment more lvable—and the future brighter Essentially, his technology isabout tomorrows children — Toyota will use Hybrid Synergy Drive to help reduce automotive exhaust emissic luce depend- ene on imported uel and in general make the automobile more socially responsible. ee s NaWhat does the gasoline engine do? — The gasoline engine helps charge te bates by civing a ‘generator (MG). In addition, it uses its efficient, high-ram horsepower fr cruising and responsive passing power, What does the large electric motor/generator (MG2) do? The large electric motordgenerator (M62) provides quiet, emission-free power at low speeds and alsa uses its instant torque for quick starts and sleep hills. The electric motor also joins withthe gas engine for maximum acceleration What do the high-voltage batteries do? The batteries power the electric drive motor (MG2}, ar conci- ining compressor, eectrc power stering and power brakes 0 the gas engine doesnt have to run continually when the AAC is on or the iver is maneuvering at low speed. The balers also store energy rom the generat fr later usa How do you control a gas engine and electric motor with one accelerator pedal? — The accelerator is attached toa compute that conto the gas engine, large electric motorgenerator (MMG2) and small electric motor/generalo (MG). At low speeds the computer can allow the vehicle to run on electric pawer alone. When the bateies ‘un fw, the computer uses MGI to slat the gas engine and begin recharging ty turning the same motor/generator (MG) in generator mode. When driving at higher speeds, the computer allows the Gas engine to be the primary dive force. A full thot te the computer tells both the gas engine and large electric, motorfgenerator (M62) to work together, — A.nique Continuously Variable Teansmission (CVT) sits between the gas engine and electric mator, and allows both powerplants to tun a diferent speeds, according tothe driver's he CVT is also Telerred to as a power split Cevioe because it allows both power sources to feed power tothe front wheels individually ar together, How do the brakes create energy? — Stepoing onthe brake switches the large eleats motor? generator (M2) into generator mode. The knetc energy of the moving car then spins the generator and feeds energy back int the batteries. Because generators are hard to turn, his also provides some drag to Slow the car, which reduces the load onthe brakes. This is know as regenerative braking ‘When the driver steps onthe aooeleato, the generator auto- matically switches back to a motor that helps to drive the ca. How does Highlander Hybrid’s 4WD-i system work? Highlander Hybrid is available in front-wheel diva or 4a rive, called AWD: fr 4-wheel drive wit intelligence. 4WD- ‘models have an additional electric motor between the rear \wheels, During normal driving, the ges V6 and front-mounted electric motor share duties diving te front wheels. When the \eticle’ drivetain computer senses front whee slip, balery power is sent to the rear electric motor als. > The rear electric motor quickly and smoothly engages the rear whee's for added tration. When road conditions oF traction improves, the system smoothly and automaticaly reverts to front-wheel drive ‘7 The rear motor also operates when coming avay from a stop, when backing up, when negotiating tight turns and at wide- ‘open tattle during hard acceleration The gas engine and regenerative brakes recharge the bate, ius like in oer Hybrid Synergy Drive vices. However, the rear electric motor also reverses its role and genet electricity during braking an \which increases the recharging rate ising area electric moter, all ofthe traditional 4wvheol-drive pars, like the transfer case and drives, are eliminated. This saves weight, improves fuel economy and reduces mai 2Who bought the 2000- 2003 Prius? reer to people who enjay trying new technalogy as “early antes,” and these wer the people who bought the 1S. mode! Prius. They tend tobe highly educated, highly confident people who perform extansive research before buying, In addition, they provide information on new technology to ‘amily and frends Why is this important? — Eatly adopters ar important consumers because they educate buyers. hey can help to prove that anew procuct ike id Synergy Drive is trustworthy and fll of benefits for the consume. Think of early adopters as "brand ambassadors” for Toyole—people who help to spread the word. In fact, because Hybrid Syneray Drive is still new to many crivers, every Prius ot Highlander Hybrid buyer mey become a Hybrid Syneroy Drive brand ambassador Who's buying the current Prius? = Some early adopters are buying the latest-generation Prius, but because of its popule & a eed majority” buy- 5 ae ie) aa Early majority buyers aooept changes but want proof thatthe new technology is good. They are less interested in how the technology ‘works and more interested in how it works for them. These buyers. vant to know about the benefits. Like ealy adopters, erly majority buyers are educated and affluent. However, they rely on word of mouth and testimonials trom early adopter buyers. They also assume that Prius as the sas quality, durability and reliability (QDR) as other Toyotas, but they may have some conoams about Hybrid Synergy Drive reliability and the service Iie ofthe batteries, Who will buy Highlander Hybrid? than Prius prospects. Highlander buyers want the roominess and utility of a mia: they see Hybrid ACS Al a RE eres mergy Drives | o ER it excel performance and responsible uel economy. These people are the made han the teenoogy. In benefits and advantages of a vehicle and les ‘— Highlander Hybrid prospects wil have diferent buyer motivations size SUV and aa 10 get that ee woop a called late majority” buyers—people who are more interested in engineering that delivers those benelts focused on the — Late majority buyers wort buy a product unt iis well proven and well known, so thay will need to know thal 300,000 Priuses with similar Hyarid Syneray Drive technology have already been sold woridwide = These buyers will w ‘know how Hybrid Syneray Drive midsize SUV shoppers need to know nce ofa VB competitor like Exlorer or Grand Cherokee, but it has fr superior fuel economy, lower exhaust emissions and til has the typical QDR of a ToyotaWhat do Prius and Highlander Hybrid have in common? Both vehicles are examples of Toyotas commitment to cleaner, ‘more efcent automobiles, a wel as Toyota commitment to Hybrid Syneray Drive technology. They both share the same basic Hybrid Synergy Orve design, with a gas engine termed with a powerful eecric motor and large battery pack — Regenerative brakes, 2 Continuously Variable Transmission (CVT) thal acts as a power spite, and computer conto or both the engine and electric motors are also common to both vehicles. How is Prius different from Highlander Hybrid? Prius is designed for early adopter and early majority buyers, and its Hybrid Synergy Drive is tuned for makimizing economy and reducing emissions. 7 The futuristic exterior design rellects Hybrid Synergy Drive and Prius’ ultra-modern interior highlights its cuting-edge ‘echnology. Because of its unique appearance, Prius makes a slate ment about the owner Pus has tew direct competitors inthe marketplace, How is Highlander different from Prius? — Highiander Hybrid is designed for early majority and fate mejoiy buyets, and ils Hybrid Synergy Drive is tuned to maximize per formance n fat, Highlander Hybrid is actualy faster than the 1n-hybrid V6 model, with 268 net horsepower and a 60 mph acoeettion tine of 73 seconds forthe 4WWD-1 model — Highlander's more traditional designs make Hybrid Syn Drive less intimidating, y 7 Highlander offers an avaliable 4-wheel-crive with intelligence (4WD-i) system that adds an addtional electric motor to drive the rear wheels n addition, Highlander Hybrid can tow up fo 3500 pounds’ "netomat ina ns es et con aya we tach ce icky wont nd pesos Dna abr tn ys wie a tala cna "say ite gape Ds oa aes tom yr at oma de nso eta ah a Patera leat enc” rt Do all hybrid vehicles use Hybrid Synergy Drive? — No. Hybrid Syneray Drive is exclusive lo Toyota. In fact you can think of Hybrid Synergy Drive as the "Toyota of hybrid technology” Toyota yd, engineered and fected Hybrid Synergy Drive and this system is more thoroughly proven and more widely used than other hybrid leshnology BB a > me BV — Athough Toyota is on its fourth generation of hybrid technology, Ford and Nissan ae licensing Toyota’ se generation hybrid technology, which isnot called Hybrid Syneray Drive. What are the benefits of full hybrids? — Full hybrids can run in quiet, emissions te, eectric-ony mode, and Ie electric motor can provide mare power during acceleration. As a resul, the gas engine doesnt work as har, because ful hybrids have @ more powerful electc motor and higher votage tatters. — Breking and coasting, ul hybrids regenerate more energy to recharge te batteries. Plus, the gas engine shuts down dur coasting and slapping, ‘7 Full hybrids can be designed for economy or power, or both,What are the basic types of hybrid technology? ” Ful hybrids, (Toyota Hybrid Synergy Drive, Ford mild hybrids (Honda hyirids) and low-voltage (GM pickup trucks) are the three main hybrid hybrids technologies offered today rmynies — Ful hybrids are also called spit series/paraliel hybrids. They can tun in electic-only mode, gas-only mode or a combination at ath ids are also called parallel hybrids. They cannot run in require the gas engine for owe. ric-only mode and ale — Low-voltage hybrids have a molorigenerator that energizes heavy-duty power outlets and can start the gas engine, ou that the gas engine igat very low automatically shuts of when the vehicle is co speeds or isrit moving What are the benefits and drawbacks of mild hybrids? — Mild hybrids are less expensive to manufacture and easier to adapt to existing vehicles — Mild hybrids cant run in electric-only mode — In braking and coasting mild hybrids regenerate less energy die fo the smaller generat. Plus, the gas engine doesnt always shut down, UU es ey ay. He ni rin do na ga rel What are the benefits and draw- backs of low-voltage hybrids? = Low-voliage hybrids provide a minor improvement to city fuel economy because the engine shuts off in low-speed coasting or when the vehicle stops. — Low-voltage hybrids canbe equipped wth power outlets for heay-duty to's and equipment. 7 They are relatively inexpensive to design and manufacture and are easy to adapt o existing vehicles Low-voltage hybrids cart run in eletio-only mode and the electric mator can’ assist in aoceleration, Low-voltage systems have a minor effect on = Honda Civic Hybrid Ford Escape Hybrid Chevy Silverado Hybrid Dodge Ram Hybrid mTOR University of | lt TOYOTA PRODUCT EDUCATION MIN 00654-05000-HS5 ose oe