Acknowledgement

First of all, we would like to give thanks to our thesis Professor Mary Rose Maharlika P.
Cruz, who gives us non-stop guidance, advice, and suggestion in making our study
productive and knowledgeable. We were motivated by your constructive feedback to
enhance our knowledge and carry our work to a maximum standard.
Because of our Marketing Research, we could not have imagined finding a better
mentor and adviser. We would also like to give thanks to the rest of our thesis
committee in addition to our adviser Prof. Ruby S. Ranesses (MBA), Dr. Minerva D.
Ferranco (Director of the Campus), and Dr. Marife A. Acierto (DBA) for their assistance,
insightful comments, and challenging questions.
We would also like to give thanks to our statistician and grammarian for their valuable
support during our studies. Mr. Christian Dalmacio and Ms. Lovely Yamson, you both
also provided us with the tools that we needed to understand and to complete our
research successfully.
Moreover, we would also like to give thanks to our families for their unending support in
finishing our research. To all the participants who answered the survey and helped us
gathered the data. To our friends and classmates who offered us help and shared
positive thoughts to ease anxiousness from our minds, we could not have completed
this dissertation.