Ethos:credible information

Repetition,alliteration: more memorable

Exaggeration: catches audiences’

attention

Adjectives: more emotion and feelings;

emphasizing

Anecdote: people have more chances to

buy these product because a famous
person is using this product too; creates
more credibility

Rhetorical question: implies certain

answers and draws audiences to certain
conclusions

Jargon: the professional words create

credibility

Logo: gives an reason appealing to the

rationality of audiences
 Toil,tears,sweat Make idea memorable

We,us Create unity between speaker and audience

But I take up my
Gain the trust and credibility of the audience
task with buoyancy
and hope.
united strength Produce an emotion in the audience

We have before Memorable, emphasis on some ideas

us...

Struggle, suffering Sounds better, easier to remember

What is our aim? Makes the audience to think about the

What is out policy? question
 What is the main role of a student?
Do you think that you will learn something without practice?
Rhetorical question

I have hundred assignments to do for this week! It’s

possible to assign the homework for the next week?
Exaggeration

Helping animals is helping the world, helping

animals is a good way to improve yourself!
Anaphora

Apples have been linked to a lower risk of heart disease.One

reason may be that apples contain soluble fiber .
Ethos

Look at the sunshine! It’s warm, shiny and beautiful!

Figurative language

Our products are made of the top fabrics imported from the
United States and adopt the technology of appliqué.
Jargon

Responsibility, kindness and being a accommodating person are the

characteristics that I have! Please vote me!
Rule of three

I’m going to tell you something, we train really hard

from Monday to Sunday, no matter rain or shine,
we are not paid as much as you thought
Anecdote