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roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the
restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. By
1963, Sanders was fielding franchise requests without having to put in the legwork, and had more than 600
restaurants across the US and Canada selling Kentucky Fried Chicken. Years later, Kentucky Fried Chicken
would establish its own restaurants around the world, and the rest is history. The success of KFC as a business
is what attribute of global corporations?
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Question 2
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With around 20,000 stores in 63 countries, Starbucks, the world's most popular coffee house has made its
mark from Brazil to China, where many thought it would fail to take off due to the cultural importance of tea
drinking. The company has gone to great lengths to make sure that every Starbucks feels like a local coffee
house, without losing brand consistency. For example, in China, a regional dislike for coffee was combatted
with coffee-free drinks, whilst stores in Asia feature more adaptable seating arrangements to cater for larger
groups. This effort is what attribute of a global corporation?
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d. Measure success
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In his book, The Modern World System, American sociologist Immanuel Wallerstein described high-income
nations as the ____ of the world economy.
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a. Semi-periphery
b. Core
c. Periphery
d. Margin
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Which of the following is not true about the history of global market integration?
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a. The high costs of and the risks associated with long voyages did not limit trade to a relatively small set of
commodities of high value relative to their weight and bulk.
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It is the prevailing factor that influence the European nations-states to compete with their economical level
through navigation and finding raw materials.
Select one:
a. Navigation Policy
b. Colonialism
c. Mercantilism
d. Imperialism
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Question 6
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The following are the roles of International Financial Institutions in the world. EXEPT:
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a. Transfer of resources
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The United Nations defines _____ as a condition characterized by severe deprivation of basic human needs
including food, safe drinking water, sanitation facilities, health, shelter, education and information.
Select one:
b. Information loss
c. Extreme poverty
d. Mortality rate
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Question 8
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Select one:
a. A multinational company is a firm or company that has "headquarters" in one country but with bases,
manufacturing or assembly plants in other countries.
b. Economic globalization is enhanced by the acquisition of multinational enterprises that resulted to the rise of
the profits of that "global marketplace".
c. Economic globalization leads to the development of a "global marketplace" or "a single world market".
d. Economic globalization is the independence of world economies as a result of the growing scale of cross-
border trade of commodities and services.
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Question 9
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It is an attribute of Global Corporations that is considered as the most essential characteristic of any
international business.
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a. Measure Success
c. Think Globally
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Question 10
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The term international financial institution typically refers to the International Monetary Fund, the World Bank
Group, the African Development Bank, the Asian Development Bank, the Inter-American Development Bank,
and the European Bank for Reconstruction and Development. The last five banks are considered MDBs. What
does MDBs stand for?
Select one:
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