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

Department of Education – Division of Palawan

Entrepreneurship – Grade 12
Alternative Delivery Mode
Quarter 1 – Module 2: Recognize a Potential Market: Analyze Market Needs
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education, Division of Palawan

Schools Division Superintendent:
Natividad P. Bayubay, CESO VI
Assistant Schools Division Superintendents:
Loida P. Olavario, Ph.D.
Felix M. Pamaran

Development Team of the Module

Writers: Edward V. Benitez
Content Editors: Richelle A. Macasilhig
Mark G. Javillonar
Language Editor: Marianne R. Valdez
Reviewers: Eric N. Quillip
Layout Artist: Mark G. Javillonar
Management Team: Aurelia B. Marquez
Rodgie S. Demalinao
Eric N. Quillip

Printed in the Philippines by ________________________

Department of Education – MIMAROPA Region – Schools Division of Palawan

Office Address: PEO Road, Bgy. Bancao-Bancao, Puerto Princesa City

Telephone: (048) 433-6392
E-mail Address: palawan@deped.gov.ph
Website: www.depedpalawan.com

ii
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners,
can continue your studies and learn while at home. Activities, questions,
directions, exercises, and discussions are carefully stated for you to
understand each lesson.

Each SLM is composed of different parts. Each part shall guide you step-by-
step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in each

SLM. This will tell you if you need to proceed on completing this module or if
you need to ask your facilitator or your teacher’s assistance for better
understanding of the lesson. At the end of each module, you need to answer
the post-test to self-check your learning. Answer keys are provided for each
activity and test. We trust that you will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how
they can best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on any part
of this SLM. Use a separate sheet of paper in answering the exercises and
tests. And read the instructions carefully before performing each task.

If you have any questions in using this SLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.

Thank you.

iii
 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master concepts of analyzing market needs. The scope of this module permits it to
be used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the
standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.

The module is composed of one lesson, namely:

• Lesson 1 –Recognize a potential market: Analyze market needs

After going through this module, you are expected to:

1. Identify the product/service to be introduced in the market;
2. Employ SWOT Analysis in analyzing market needs; and
3. Recognize a potential market for a particular product/service.

1
 What I Know

Direction: Read each item very carefully and write your answer on a separate
sheet of paper.

1. Which of the following reasons could be the best option why we need to
recognize a potential market?
a. To earn money
b. To established business name in the market
c. To satisfy the on-going needs of an individual
d. To attract more demand from the market

2. This new product service helps an entrepreneur suggest and market new
product.
a. The consumer
b. Distribution channels
c. The establish products and services in the market
d. Research and Development

3. Which of the following is a very good way for generating and screening ideas
and concepts?
a. Problem Inventory System c. Focus Group Discussion
b. Brainstorming d. Case study analysis

4. Which of the following tools an entrepreneur can use to help him decide
what most suitable business idea he could introduce in the market?
a. PESTLE c. SWOT Analysis
b. Environmental Scanning d. Product Survey

5. Which of the following combination may be creating a big advantage for your
proposed business?
a. Strengths and Opportunities c. Weaknesses and Threats
b. Strengths and Weaknesses d. Weaknesses and Opportunities

6. “I love the business. This is my passion. I love doing it every day”. The
statement is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats

7. “The business is easily copied. I might lose my market share. The statement
is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats

8. “The number of people who wants to have a car is continuously increasing.

The statement is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats

2
9. This is a specific group of people you want to reach with your marketing
message.
a. A marketer c. An Entrepreneur
b. A target market d. An Investor

10. Which of the following talks about the questions that need to be evaluated
such as: how often do you buy this product; how much do you buy the
product; etc.?
a. Market value c. Market potential
b. Market share d. Market size

11. Which of the following talks about the amount of money spent on the
particular product each month or year?
a. Market value c. Market potential
b. Market share d. Market size

12. If the entrepreneur has an area where he/she can focus on, the effective
development of idea can occur. What way of generating new
products/services is being talked about?
a. Focus group discussion c. Problem inventory analysis
b. Brainstorming d. Market survey

13. This new product/service source helps you understand who are going to
patronize the product.
a. The consumer
b. The established products and services in the market
c. The distribution channels
d. The government

14. Who is the responsible in defining the target market?

a. Manager c. Marketer
b. Investor d. Customer

15. The acronym SWOT stands for what?

a. Strengths, Willingness, Outstanding, Threats
b. Strong, Weaknesses, Opportunities, Treats
c. Strong, Weaknesses, Opportunities, Threats
d. Strengths, Weaknesses, Opportunities, Threats

3
Lesson
Recognize a Potential Market:
1 Analyze market needs
Entrepreneurs need to have an innovative mindset in order to stand-out in the
market. Moreover, recognizing a potential market could help entrepreneurs identify
feasible and profitable products/services to offer in the marketplace.
Recognizing a potential market and analyze the needs of it is a good starting point
for the entrepreneur to know and understand exactly what has to be the new
products to offer in the marketplace. This will lead them to satisfy the ongoing
needs of the individual, it may also help entrepreneur identify the trend to adjust
and follow it to become more reliable in offering products to the customers.

What’s In

KNOWLEDGE TEST: ANSWER ME FIRST DEAR!

Which do you prefer; one of the Entrepreneurial careers mentioned from the
previous lesson or having an identified product to offer in the market? Explain your
thought.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

Notes to the Teacher

This part of the module is clearly had some connection with
previous lesson discussed. Teacher will see to it that the learners
remembered them by answering the activity above.

4
 What’s New

The activity below is a kind of survey which will analyze how much you understand
about conducting idea generation.

Activity 1: LET’S DO SIMPLE SURVEY!

Direction: Conduct a survey among the members of the family (including your
parents, brothers and sisters, grandparents and other individuals in your home)
about the Cell Phone they’re using. Use a survey form below:

SURVEY FORM

Name of respondent:__________________________________________________________

Age:___________ Gender: Male Female Grade Level:______________

What are your reasons for buying the product?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Where do you buy the product?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Is it available when you need it? Yes Sometimes No

What do you buy as a substitute if it is not available? Why?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Is the price affordable to you? Yes No

5
 Rubrics (to be use in grading activity 1)

Points Remarks Descriptions

5 Excellent Extremely developed the content and learners demonstrate
complete understanding of what should be done.
4 Very Good The work is of high quality and is presented very well.
3 Good The work is developed satisfactorily and the learners complied
with basic requirements of what should be done and the idea is
acceptable.
2 Fair The work is below acceptable average and the concept of work
done is confused or vague.
1 Poor Almost none of the basic requirements done properly. The
writing is disorganized and very difficult to understand.

6
 What is It

Recognizing a potential market just like identifying business opportunities is a

central and key point to begin your business venture. In some thought, this is an
entrepreneurial opportunity that is a favorable set of conditions that will enable the
entrepreneur to create new products/services by combining resources not only for
profit but for the corporate social responsibility for individuals and community.

In this portion, you may be able to do survey to understand market needs. This will
be properly conducted to know what customers’ prefer to buy and before an
entrepreneur operate a business.

Always keep in mind that getting the type of information in advance is very crucial
in the success of the new product/service to offer in the market.

New Product/Services Idea Generation

New Product Sources

1. The Consumer
✓ Understand the needs and wants of the people who are going to
patronize the product. Submit potential ideas in accordance to the
needs of the consumer.
2. The established Products and Services in the Market
✓ Also, monitoring the existing products and services in the market
place could help your product idea generation become even more
credible in what product/service to offer in the market.
3. The Distribution Channels
✓ It will help you suggest and market new product
4. The Government (Government Regulations)
✓ Records from the Patent office can give you idea what to offer in the
market
5. Research and Development
✓ Research for a particular product/service (feasibility study is highly
recommended) it will help you understand the needs of the market.

7
Ways of Generating New Product/Service
1. Focus Group Discussion
This is a very good way for generating and screening ideas and
concepts. It will teach entrepreneur to be more creative in developing
what product/service to offer.
2. Brainstorming
If the entrepreneurs have an area where he/she can focus on, the
effective development of idea can occur. This is through the help of
brainstorming.
3. Problem Inventory Analysis
It’s a kind of researching product/service that has weak points in the
market. Identifying those products/services will lead you to business
opportunity.

SWOT Analysis Tool

A tool that entrepreneurs can use to help them decide what is the most
suitable business idea they could introduce in the market is SWOT Analysis. It will
also help them to focus on the possible problem that arises in the particular
product/service and the potential advantages of each ideas.

SWOT ANALYSIS stands for:

S= STRENGTH (Internal) W= WEAKNESS (Internal)

O= OPPORTUNITY (External) T= THREATS (External)

Internal Factors

- Strengths- are the specific positive aspects which will give your
proposed business an advantage over similar business ventures and
the competitors.
- Weaknesses- are the things that your business will not do as well as
other businesses.

External Factors

- Opportunities- are on-going potential developments that will be good

for your business.
- Threats- are events that may negatively affect your business.

8
 If you already identified your SWOT, try matching your strengths and
opportunities to ascertain whether or not they will give your business an
advantage.

For example:

Costumers are looking for a service that matches your proposed

product/service (that’s opportunity) and you are very service oriented and care
about details (that’s strength), you may be creating a big advantage for your
proposed business.

Weaknesses and Threats can also be matched to determine if you can

improve your weak points to cope with the threats.

Sample data using SWOT Analysis in a particular business:

SWOT Analysis
BUINESS IDEA: Car Wash Business
Strengths Weaknesses
• I have some work experience in car • I do not have an available spot for
wash business the business
• I love seeing different car • I do not have many source of
• I enjoy meeting people materials needed in the business
• I am good in car washing • I have no experience managing staff
Opportunities Threats
• There is no other car wash business • The business is easily copied I might
shop in the town lose my market share
• Other shop are expensive • The cost of renting the shop space is
• People in the community has a car high
for daily transportation
• Number of people who wants to have
a car are continuously increasing

Target Market Identification

The very big question an entrepreneur needs to answer is to whom he will be
able to sell his product/service? Every business cannot succeed without a
customer. Therefore, it is very important to know who your customer will be.

Target Market Definition

A target market is the specific group of people you want to reach with your
marketing message. They are the people who are most likely to buy your products
or services, and they are united by some common characteristics, like
demographics and behaviors. (https://blog.hootsuite.com/target-market/)

9
 A marketer is one who is responsible in defining the target market. It’s the
foundation of all elements of your marketing strategy, starting from how you
develop and name your products or services right through to the marketing
channels you use to promote them.

Survey of Market Size (To recognize a potential market for a particular product)

Every entrepreneur need to understand the different sets of questions when

assessing or recognizing a potential market for a particular product. It is needed to
picture out the size of the market for a particular type of product/service and the
value of the market (the amount of money spent on that product each month or
year).

It is also possible to collect data and information about the types of people
who buy a particular product/service and where they buy it. (May help also, the
entrepreneur to identify his target market)

The information gathered from potential consumers can be analyzed by the

entrepreneur to get a good idea of the quality characteristics of the product that
consumers prefer, the total demand for the product/service and the total value of
the market.

This involves making a number of assumptions and it is important to

consider the following:

1. Are the people interviewed really representative of all potential consumers?

2. Was the number of people interviewed enough?
3. Were people giving accurate information?

Competitors
Competitors are very important to the success or failure of a new business.
The entrepreneur should recognize that there are different types of competitors.
✓ General competitors
✓ Type competitors
✓ Brand competitors

10
Sample questionnaire about market size and value

Questions Answers
About the market size:
1. How often do you buy this product? Daily Weekly Monthly
2. Do you buy different amounts at different Yes No
times of the year?
3. When are the times that you buy the
most?
4. How much do you buy each time? _______pc
5. When are the times you buy the least?
6. What is the amount of food in the pack? P______per_____pc.
About the market value:
7. How much do you pay for a pack of food? P
8. What is the price difference for larger or P
smaller packs?
9. Does the price change at different times of Yes No
the year?
10. When is the price highest?
11. When is the price lowest?

About the customer:

12. Would you say that you have a low, medium or high income in your
household? Low Medium High
13. To which age group do you belong? (check only one)
1-20
21-40
41-60
Male/Female M F
About Sales outlets:

14. Where do you usually buy this food: (check one only)
Food store
Local shop
Kiosk
Supermarket
Others Write answer

11
Sample questionnaire for a new product (Tomato Jam)

Question Answers

1. Do you eat other types of jam? Yes No

2. Which types of jam do you like
best? List the types
3. Do you think you would like
tomato jam? Yes No Not sure
1 2 3 4 5
Very Very
Good Average Bad
Good Bad
4. What do you think of the color of
this tomato jam?
5. Do you like having the seeds in
the jam?
6. What do you think about the
flavor of this jam?
7. Do you like the texture of the
jam?
8. What do you think about the
jar?
9. What do you think about the
label?
10. What else do you like about this
jam?
11. I there anything that I can do to
improve this jam?

Notes to the Teacher

The brief discussion above provided enough information for the
students to do the activities on the succeeding pages. Such
activities are designed for individual preparation and lesser
teacher intervention.

12
 What’s More

Activity 2: Let’s identify your product/service

Direction: Think of a product/service you want to introduce in the market by
accomplishing the new product/service template below:

NEW PRODUCT/SERVICE TEMPLATE

A. What is my product/service?
B. What does my product/service do?
C. How is it different or better than
other products/services?
D. How did you come up with the
product idea generation?
E. What is the reason/s in choosing the
product/service to offer in the
market?
F. Who will buy the product/service?
G. Why will they buy the
product/service?
H. How will the product/service be
promoted and sold/offered?
I. Who are my competitors?
J. Describe the product/service using the five senses
Sense of Sight Sense of Hear Sense of Taste

Sense of Smell Sense of Touch

Rubrics (to be use in grading activity 2)

Points Remarks Descriptions
5 Excellent Extremely developed the content and learners demonstrate complete
understanding of what should be done.
4 Very
The work is of high quality and is presented very well.
Good
3 Good The work is developed satisfactorily and the learners complied with basic
requirements of what should be done and the idea is acceptable.
2 Fair The work is below acceptable average and the concept of work done is
confused or vague.
1 Poor Almost none of the basic requirements done properly. The writing is
disorganized and very difficult to understand.

13
Activity 3: Let’s do SWOT Analysis
Direction: Prepare a SWOT Analysis of the product you wanted to introduce in the
market. Also, prepare a SWOT analysis for the competitors for the comparison. Use
the template below.

My proposed
Competitor A Competitor B
product/service
STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Rubrics (to be use in grading activity 3)

Score
Descriptions 5 3 1
Listed strengths Satisfactorily Presented the
are extremely well identified the subject in a poor
Identifying
stated. strengths and ways and not well
Strengths
Comparison is well comparison is delivered
presented fairly presented
Listed weaknesses Satisfactorily Presented the
are extremely well identified the subject in a poor
Identifying
stated. Weaknesses and ways and not well
weaknesses
Comparison is well comparison is delivered
presented fairly presented
Listed Satisfactorily Presented the
Opportunities is identified the subject in a poor
Identifying extremely well Opportunities and ways and not well
Opportunities stated. comparison is delivered
Comparison is well fairly presented
presented
Listed Threats is Satisfactorily Presented the
extremely well identified the subject in a poor
Identifying
stated. Threats and ways and not well
Threats
Comparison is well comparison is delivered
presented fairly presented

14
Activity 4: Let’s Recognize a Potential Market
Directions: Prepare a survey questionnaire for the following concerned topics:

✓ About the market size

✓ About the market value
✓ About the customer
✓ About the sales outlet
✓ About the new product/service you wanted to offer in the market
(refer to activity 2)

For your reference, use the sample survey questionnaires from the last topic
discussed by this module.

Required:

You may post your completed survey questionnaire on your social media
account and collect or find at least 20 respondents to answer the questions.

Rubrics (to be use in grading activity 4)

Weight
Descriptions
5 4 3 2 1
The learners provided a well-developed survey
questionnaires about the market size
The learners provided a well-developed survey
questionnaires about the market value
The learners provided a well-developed survey
questionnaires about the customers
The learners provided a well-developed survey
questionnaires about the sales outlet
The learners provided a well-developed survey
questionnaires about the new product/service

Notes to the Teacher

Activities 3, 4 and 5 are designed to develop and enrich students’
knowledge on recognizing a potential market and analyze the
needs of it. The activities ensure that students’ full understanding
of the lesson is achieved. The scoring rubrics will guide the
students in doing the activities.

15
 What I Have Learned

At this point, we will see how much you understand from the lesson discussed and
the activities you have done.

Activity 5: Fill in the Blanks

Directions: Read each item very carefully and complete the sentences below by
filling in the blanks the correct word.

1. Recognizing a potential market is a___________________ and

__________________ to begin your business venture.
2. There are five (5) new product sources namely;
____________;______________;________________;________________; and
_____________.
3. _________________ will teach entrepreneur to be more creative in developing
what product/service to offer.
4. If the entrepreneur have an area where he/she can focus on, the effective
development of idea can occur, this are what we called____________________.
5. A tool that an entrepreneur can use to help them decide what is the most
suitable business idea they could introduce in the market is
__________________.
6. SWOT stands for; S__________;W____________;O_____________T__________.
7. ______________ are the specific positive aspects which will give your proposed
business an advantage over similar business ventures and the competitors.
8. ______________ are on-going potential developments that will be good for your
business.
9. ________________are the things that your business will not do as well as other
business.
10. ________________are events that may negatively affect your business.

16
 What I Can Do

Activity 6: Let’s Scan Your Environment!

The aim of this activity is for you to apply in real life situation what you have
learned in this module. Use the following form below:
To do:
Take time to look around your own community and make notes for each of
the following: (List down as many ideas as you can)

Natural Resources Business Ideas

Waste Product Business Ideas

Substitute Product Business Ideas

RUBRICS (for grading the activity 6)

Points Remarks Descriptions
5 Excellent Extremely developed the content and learners demonstrate
complete understanding of what should be done.
4 Very
The work is of high quality and it was presented very well.
Good
3 Good The work is developed satisfactorily and the learners complied
with basic requirements and it was accepted.
2 Fair The work is below acceptable average and the concept of work
done is confused or vague. The learner has poor
understanding about what has to be done.
1 Poor Almost none of the basic requirements done properly. The
work is disorganized and very difficult to understand.

17
 Assessment

Directions: Read each item very carefully and write your answer on a separate
sheet of paper.
1. Which of the following tools an entrepreneur can use to help him decide
what most suitable business idea he could introduce in the market?
a. PESTLE c. SWOT Analysis
b. Environmental Scanning d. Product Survey

2. This new product/service source helps you understand who are going to
patronize the product.
a. The consumer
b. The established products and services in the market
c. The distribution channels
d. The government

3. Which of the following talks about the questions that need to be evaluated
such as; how often do you buy this product; how much do you buy the
product; etc.?
a. Market value c. Market potential
b. Market share d. Market size

4. Which of the following is a very good way for generating and screening ideas
and concepts?
a. Problem Inventory System c. Focus Group Discussion
b. Brainstorming d. Case study analysis

5. This is a specific group of people you want to reach with your marketing
message.
a. A marketer c. An Entrepreneur
b. A target market d. An Investor

6. The acronym SWOT stands for what?

a. Strengths, Willingness, Outstanding, Threats
b. Strong, Weaknesses, Opportunities, Treats
c. Strong, Weaknesses, Opportunities, Threats
d. Strengths, Weaknesses, Opportunities, Threats

7. If the entrepreneur has an area where he/she can focus on, the effective
development of idea can occur. What ways of generating new
products/services is being talked about?
a. Focus group discussion c. Problem inventory analysis
b. Brainstorming d. Market survey

8. “I love the business. This is my passion. I love doing it every day”. The
statement is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats

18
9. Which of the following reasons could be the best option why we need to
recognize a potential market?
a. To earn money
b. To established business name in the market
c. To satisfy the on-going needs of an individual
d. To attract more demand from the market

10. “The business is easily copied. I might lose my market share. The statement
is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats

11. This new product service helps an entrepreneur suggest and market new
product.
a. The consumer
b. Distribution channels
c. The establish products and services in the market
d. Research and Development

12. Which of the following combination may be creating a big advantage for your
proposed business?
a. Strengths and Opportunities c. Weaknesses and Threats
b. Strengths and Weaknesses d. Weaknesses and Opportunities

13. “The number of people who wants to have a car is continuously increasing.
The statement is an example of?
a. Strengths c. Opportunities
b. Weaknesses d. Threats

14. Which of the following talks about the amount of money spent on the
particular product each month or year?
a. Market value c. Market potential
b. Market share d. Market size

15. Who is the responsible in defining the target market?

a. Manager c. Marketer
b. Investor d. Customers

19
 Additional Activities

Let us reinforce the skills/knowledge that you have gained from this lesson by
doing the next activity.

Activity 7:Let’s put them together!

Gather, arrange and evaluate the answer/s you completed from the previous
activities on this module and use them to finish this activity. Put your answer/s on
the Business Idea Analysis form below:

Business Ideas Analysis Form

Name of Business:
Product or Service Sold:
Main Customers:
When and why did the owner decide to start this business?
_________________________________________________________________________________
_____________________________________.
Why did the owner think it was a good idea to start that kind of business?
_________________________________________________________________________________
_____________________________________.
How did the owner learn what his potential customers wanted?
________________________________________________________________________________
_____________________________________.
What problems did the owner encounter in setting up the business?
_________________________________________________________________________________
_____________________________________.
What is the impact of the business on the natural environment and the
community?
_________________________________________________________________________________
______________________________________.

20
 Rubrics (to be use in grading activity 7)

Points Remarks Descriptions

5 Excellent Extremely developed the content and learners demonstrate

complete understanding of what should be done.

4 Very
The work is of high quality and is presented very well.
Good

3 Good The work is developed satisfactorily and the learners complied

with basic requirements of what should be done and the idea is
acceptable.

2 Fair The work is below acceptable average and the concept of work
done is confused or vague.

1 Poor Almost none of the basic requirements done properly. The

writing is disorganized and very difficult to understand.

21
 22
Knowledge Test
What I know This will not be graded and recorded by the teacher.
1. C 9. B This is an activity where the learners measures
2. B 10. D what knowledge the learners had about the content
3. C 11. A of the module.
4. C 12. B
5. A 13. A
6. A 14. C Activity 1
7. D 15. D Learners’ answers might vary. Please see the
8. C rubrics prepared to grade the assessment
Activity 2
Learners’ answers might vary. Please see the rubrics prepared to grade the
assessment
Activity 3
Learners’ answers might vary. Please see the rubrics prepared to grade the
assessment
Activity 4
Activity 5
Learners’ answer might vary.
1. Central, key points
Refer to the Rubrics for the
2. The consumer; The established products
scoring
and services in the market; The distribution
channels; The government (Government
Regulations) and Research and development
3. Focus group discussion Assessment
4. Brainstorming
1. C 9. C
5. SWOT
2. C 10. D
6. Strengths; Weaknesses; Opportunities; 3. D 11. A
Threats 4. C 12. A
7. Strengths 5. B 13. C
8. Opportunities 6. D 14. A
9. Threats 7. B 15. C
10. Weaknesses 8. A
Activity 6 Activity 7
Learners’ answers might vary. Please Learners’ answer might vary. Refer to
see the rubrics prepared to grade the the Rubrics for the scoring
assessment
Answer Key
References
Edralin, Divina M. Entrepreneurship. Philippines: Vibal Group, Inc, 2016.

Escareal-Go, Chiqui and Goh Josiah. Entrepreneurship: Starting an Enterprise.

Have an innovative mindset. Philippines: Josiah and Carolina Go
Foundation, Inc, 2018.

De Guzman, Angeles A. Entrepreneurship. Philippines: Lorimar Publishing, Inc,

2018.
(ILO), International Labour Organization. Generate your Business Idea. Switzerland:
International Labour Office, Enterprise Department-Geneva ILO, 2015.

Macatangay, Leah Alvino. "Entrepreneurship." Philippines: SalesianaBooks By Don

Bosco Press, Inc, 2015.

23
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