You are on page 1of 1

Answer key:

1. Scanning
2. 0pportunity
3. Threat
4. General Environment
5. Industry environment
6. Competitor environment
7. Industry

8.-12. Threat of new entrants

Bargaining power of suppliers

Bargaining power of buyers

Threat of substitute products

Rivalry among competing firms

13. actions

14.responses

15.intensions

You might also like