Ans.

1
Consumer behaviour can be defined as those acts of sole consumer directly involved
in obtaining, using, and disposing of economic goods and services, including the
decision processes that precede and determine these acts. It is also called Buyer
Behaviour,which is the process and act of decision-making of people involved in
buying and use products.

Ans.2
When a product, service, activity, or idea is provided by a marketing organization
to consumers that is called an Offering.

Ans.3
The psychological factors that affect consumer behaviour are Motivation,
perception, learning, and attitude or belief system.

Ans.4
Aspects like basic values, needs, wants, preferences, perceptions, and behaviors of
members influence decision and behavior of consumers.

Ans.5
Marketing refers to activities that a company undertakes to promote the buying or
selling of a product or service which include advertising, selling, and delivering
products to consumers or other businesses.

Ans.6
Public policy decision makers need to understand CB when developing policies and
rules to protect consumers from unfair and unsafe.Similarly,Advocacy groups can be
formed when a marketers' actions cause important ethical questions and marketing
managers can use it to develop marketing strategies and tactics.

Ans.7
Question like What market segment they need to target?,How to launch the
product?,At what price they should launch? and What kind of marketing-mix they
should focus on? should be use by companies for consumer behavior research.

Ans.8
We can be benefited by studying consumer behavior because it Helps us in
understanding the appropriate marketing-mix and Allows us to understand marketing
campaigns for the product belonging to a particular target segment.