Study Id18623 Premier League Statista Dossier

Premier League
PREMIER LEAGUE
Table of Contents
Table of Contents
01 Pro football market (Big-5)

Market size of professional football in Europe 2006-2019 02
Revenue of the 'Big Five' European soccer leagues 1996-2021 03
Revenue of the top European soccer leagues (Big Five) 2006-2021 04
Brand value of top football clubs worldwide 2020 05
Leading football clubs ranked by revenue in Europe 2019/20 06
Revenue distribution of top-20 European soccer clubs 2018/19 07
Average attendance "Big Five" European soccer leagues 1996/97-2018/19 08
02 Revenue. brand value & sponsorships

Revenue of the Premier League by stream 2014-2021 10
Revenue of Premier League football clubs 2018/19 11
Brand value of Premier League (England) football teams 2020 12
Total value of kit sponsorships of the Barclays Premier League 2009-2020 13
Jersey kit sponsorships in the Premier League by club 2019/20 14
Table of Contents
Premier League top 5 sponsorship revenue breakdown 2019, by club 15

Value of Manchester City's jersey sponsorship 2009-2020 16
Value of Manchester United's jersey sponsorship 2009-2021 17
03 Broadcasting & media rights

Europe: media rights value of the leading football leagues 2016/17 19
Europe: domestic media rights value of the leading football leagues 2016/17 20
England: estimated annual broadcasting rights fees of the Premier League 2009-2022 21
UK: media rights revenue of the Premier League in 2016/2017, by global region 22
Premier League total broadcasting payments to clubs 2010-2020 23
Premier League broadcasting payments to clubs 2019/20 24
Premier League club websites with highest SEO visibility as of 2019 25
Average UK television viewership of the English Premier League 2010-2017, by channel 26
Table of Contents
04 Match Day (Attendance)

Total aggregate attendance English Premier League 2019/20 28
Average per game attendance English Premier League 2019/20 29
Barclays Premier League clubs ranked by average attendance 2019/20 30
Premier League clubs by most expensive match-day ticket 2019/20 31
Premier League clubs by cheapest match-day ticket 2019/20 32
Premier League clubs by most expensive season ticket 2019/20 33
Premier League clubs by cheapest seasons ticket 2019/20 34
Attending a home match by the favourite Premier League club in England 2018 35
Attending an away match by the favourite Premier League club in England 2018 36
05 Stadiums
Capacity of Premier League stadiums 2020/21 38
Premier League top 10 stadium naming rights revenues per year 2019 39
Premier League: breakdown of tickets sold 2018, by category 40
Table of Contents
Premier League: breakdown of stadium seating 2018, by category 41

Premier League: breakdown of single tickets sold in 2018, by price class 42
Premier League clubs by price of a pie 2019/20 43
Premier League clubs by price of a pint of beer 2019/20 44
06 Fan preferences
Favourite Premier League club in England 2018 46
Most popular Premier League clubs in England 2018 47
Interest in Premier League clubs in England 2018 48
Ownership of merchandise products by the favourite Premier League club 2018 49
Spending on merchandise products by the favourite Premier League club in England 2018 50
Getting a new kit of the favorite Premier League club every season in England 2018 51
Brand sympathy of Premier League main kit sponsors in England 2018 52
Table of Contents
07 History & transfer spendings

Most Premier League (EPL) titles 1889-2020 54
British soccer teams with most League Cup titles 2020 55
British soccer teams with multiple FA Cup titles 2020 56
Premier League football clubs' spending on transfer fees 2010-2019 57
Transfer spending of Premier League clubs, January transfer window 2006-2020 58
Total transfer expenditure of Premier League football clubs 2010-2020 59
Average player salary in the EPL 2019/20, by team 60
Top ten transfer fees of the Premier League in the United Kingdom as of 2020 61
Top ten received transfer fees of the Premier League in the United Kingdom as of 2020 62
08 Financial aspects
Top ten team market values of the Premier League in the UK from 2011 to 2020 64
Revenues and wage costs of Premier League clubs in England 2017-19 65
Revenues and wage costs of Premier League clubs in England 2019, by club 66
Table of Contents
UK football clubs finance survey: current financial health as of 2019, by league 67

Europe: clubs in English Premier League 2019, by financial concern 68
PREMIER LEAGUE
Pro football market (Big-5)

Market size of the European professional football market from 2006/07 to 2018/19 (in billion euros)
Market size of professional football in Europe 2006-2019
35
30 28.4 28.9
25.5
24.6
25
Revenue in billion euros
21.3 21.8
19.4 19.9
20
16.3 16.9
15.7
14.6
15 13.6
10
0
2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19
Note(s): Europe; 2006/07 to 2018/19

Further information regarding this statistic can be found on page 70.
2 Source(s): Deloitte; ID 261223 Pro football market (Big-5)
Revenue of the biggest (Big Five*) European soccer leagues from 1996/97 to 2020/21 (in million
euros)
Revenue of the 'Big Five' European soccer leagues 1996-2021
England Italy Germany Spain France
7,000
6,000
5,000
Revenue in million euros
4,000
3,000
2,000
1,000
*
7
0*
1*
/1
/1
/9
/9
/9
/0
/0
/0
/0
/0
/0
/0
/0
/0
/0
/1
/1
/1
/1
/1
/1
/1
/1
10
11
/2
/2
96
97
98
99
00
01
02
03
04
05
06
07
08
09
12
13
14
15
16
17
18
19
20
Note(s): Europe; 1996/97 to 2018/19
Revenue of the top European soccer leagues (Big Five*) from 2006/07 to 2020/21 (in billion euros)
Revenue of the top European soccer leagues (Big Five) 2006-2021
20
18.1
18 17
15.59
16 15.1
14.66
14 13.42
Revenue in billion euros
12.1
12 11.3
9.8
10 9.3
8.4 8.6
7.7 7.9
8 7.16
0
2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21
Note(s): Europe; 2006/07 to 2020/21

Most valuable football brands worldwide in 2020 (in million U.S. dollars)
Brand value of top football clubs worldwide 2020
Brand value in million U.S. dollars

0 200 400 600 800 1,000 1,200 1,400 1,600 1,800
Real Madrid CF 1,572
FC Barcelona 1,565
Manchester United 1,456
Liverpool FC 1,398
Manchester City FC 1,245
FC Bayern München 1,169
Paris Saint-Germain FC 1,070
Chelsea FC 1,051
Tottenham Hotspur FC 868
Arsenal FC 796
Note(s): Europe; 2020

5 Source(s): Brand Finance; ID 234493 Pro football market (Big-5)
Top-20 European soccer clubs by total revenue 2019/20 season (in million euros)
Leading football clubs ranked by revenue in Europe 2019/20
Total revenue in million euros

0 100 200 300 400 500 600 700 800
FC Barcelona 715.1
Real Madrid 691.8
Bayern Munich 634.1
Manchester United 580.4
Liverpool FC 558.6
Manchester City 549.2
Paris Saint-Germain 540.6
Chelsea FC 469.7
Tottenham Hotspur 445.7
Juventus Turin 397.9
Arsenal FC 388
Borussia Dortmund 365.7
Atlético Madrid 331.8
Internazionale Milan 291.5
FC Zenit Saint Petersburg 236.5
Note(s): Europe
Top-20 European football clubs breakdown of revenues 2018/19 season (in million euros)
Revenue distribution of top-20 European soccer clubs 2018/19
Stream of revenue in million euros
Matchday Broadcasting Commercial
0 100 200 300 400 500 600 700 800 900
FC Barcelona 159.2 298.1 383.5

Real Madrid 144.8 257.9 354.6
Manchester United 120.6 273.7 317.2
Bayern Munich 92.4 211.2 356.5
Paris Saint-Germain 115.9 156.6 363.4
Manchester City 62.4 287.2 261
Liverpool 94.5 299.3 210.9
Tottenham Hotspur 92.5 276.7 151.9
Chelsea 75.6 227.1 210.4
Juventus 65.6 208.5 185.6
Arsenal 109.2 210.6 125.8
Borussia Dortmund 59.6 167.3 150.2
Atlético de Madrid 58.6 209.4 99.6
FC Internazionale Milano 50.9 159.2 154.5
Note(s): Worldwide
Average per game attendance of the biggest European soccer leagues from 1996/97 to 2018/19 (in
1,000s)
Average attendance "Big Five" European soccer leagues 1996/97-2018/19
Germany England Spain Italy France
50
45
Average attendance in thousands
40
35
30
25
20
15
10
96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15 15/16 16/17 17/18 18/19
Note(s): Europe; 1996/97 to 2018/19

PREMIER LEAGUE
Revenue. brand value & sponsorships

Premier League clubs' revenue by stream from 2014/15 to 2020/21 (in million euros)
Revenue of the Premier League by stream 2014-2021
Commercial Matchday Broadcasting
7,000
6,000
5,000
4,000 3,406 4,133

2,457
2,844
2,768
3,000
1,927
2,000 763 614

670 391
622 620
1,000
1,592 1,731 1,508
1,090 1,168 1,305
0
2015/16 2016/17 2017/18 2018/19 2019/20* 2020/21*
Note(s): Europe; 2014 to 2019

10 Source(s): Deloitte; ID 556893 Revenue. brand value & sponsorships
Premier League clubs ranked by revenue in 2018/19 (in million U.S. dollars)*
Revenue of Premier League football clubs 2018/19
Revenue in million U.S. dollars

0 100 200 300 400 500 600 700 800 900
Manchester City 655.7
Liverpool FC 649.6
Chelsea FC 550.88
Arsenal FC 478.98
West Ham United 235.22
Everton 229.13
Leicester City 218.16
Newcastle United 214.5
Wolverhampton Wanderers 209.63
Crystal Palace 187.69
Southampton 182.82
Watford 179.16
Brighton & Hove Albion 174.28
Note(s): Europe; 2018/19

11 Source(s): Deloitte; ID 566666 Revenue. brand value & sponsorships
Barclays Premier League team brand values 2011 to 2020 (in million U.S. dollars)
Brand value of Premier League (England) football teams 2020
Manchester United Chelsea Manchester City Arsenal Liverpool Tottenham Hotspur

2011 661 314 170 301 250 127
2012 853 398 302 388 367 255
2013 837 418 332 410 361 219
2014 739 502 510 505 469 248
2015 1,206 795 800 703 577 360
2016 1,170 776 905 858 748 441
2017 1,733 1,248 1,021 941 908 696
2018 1,895 1,195 1,331 1,083 1,204 764
2019 1,651 1,085 1,407 993 1,336 850
2020 1,456 1,051 1,245 796 1,398 868
Note(s): United Kingdom (England); 2011 to 2020

12 Source(s): Brand Finance; ID 236255 Revenue. brand value & sponsorships
Total value of kit sponsorships of the Barclays Premier League from 2009/10 to 2019/20 (in million
GBP)*
Total value of kit sponsorships of the Barclays Premier League 2009-2020
400
349.1
350
315.6
Kit sponsorship revenue in million GBP
300 281.8
250
222.9 226.5
191.35
200
167.75
147.1
150
117.5
100.45
100
72.34
50
0
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20
Note(s): United Kingdom (England); 2009/10 to 2019/20

13 Source(s): Sporting Intelligence; PlanetFootball; ID 254521 Revenue. brand value & sponsorships
Value of jersey kit sponsorships in the Barclays Premier League in 2019/20, by club (in million
GBP)*
Jersey kit sponsorships in the Premier League by club 2019/20
Kit sponsorship revenue in million GBP

0 10 20 30 40 50 60 70
Manchester United (Chevrolet) 64
Manchester City (Etihad) 45
Chelsea FC (Yokohama) 40
Liverpool FC (Standard Chartered) 40
Arsenal FC (Fly Emirates) 40
Tottenham Hotspur (AIA) 35
West Ham United (Betway) 10
Everton FC (SportPesa) 9.6
Wolverhampton Wanderers FC (ManBetX) 8
Southampton FC (LD Sports) 7.5
Burnley (LoveBet) 7.5
Crystal Palace (ManBetX) 6.5
Newcastle United (Fun88) 6.5
Watford (Sportsbet.io) 6.5
Aston Villa (W88) 6
Note(s): United Kingdom (England); 2019/20

Distribution of top 5 sponsorship revenues in the Premier League as of July 2019, by club
Premier League top 5 sponsorship revenue breakdown 2019, by club
Manchester United 26.8%
Arsenal 14.4%
Tottemham 15.7%
Liverpool 21.6%
Chelsea 21.0%
Note(s): United Kingdom; July 2019

15 Source(s): Sponsors; ID 1040975 Revenue. brand value & sponsorships
Manchester City revenue from jersey sponsorship from 2009/10 to 2019/20 (in million GBP)
Value of Manchester City's jersey sponsorship 2009-2020
50
45 45
45
Jersey sponsorship revenue in million GBP
40
35
35
30
25
20 20 20 20 20 20
20
15
10 7.34 7.5
0
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20
(Etihad) (Etihad) (Etihad) (Etihad) (Etihad) (Etihad) (Etihad) (Etihad) (Etihad) (Etihad) (Etihad)
Note(s): United Kingdom (England)

Manchester United revenue from jersey sponsorship from 2009/10 to 2020/21 (in million GBP)
Value of Manchester United's jersey sponsorship 2009-2021
70
64 64
60
Kit sponsorship in million GBP
50 47 47 47 47 47
40
30
20 20 20 20
20
14
10
0
2009/10 (AIG) 2010/11 (Aon) 2011/12 (Aon) 2012/13 (Aon) 2013/14 (Aon) 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21
(Chevrolet) (Chevrolet) (Chevrolet) (Chevrolet) (Chevrolet) (Chevrolet)* (Chevrolet)*

17 Source(s): Sporting Intelligence; Daily Mirror; ID 254566 Revenue. brand value & sponsorships
PREMIER LEAGUE
Broadcasting & media rights

Media rights value of the leading football leagues in Europe in 2016/2017 (in million euros)
Europe: media rights value of the leading football leagues 2016/17
Media rights value in million euros

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
English Premier League 4,028.2
Champions League & Europa League 1,964.4
Spanish LaLiga 1,681.2
Italian Serie A 1,148.6
German Bundesliga 801.2
French Ligue 1 770.5

19 Source(s): SportBusiness; ID 627303 Broadcasting & media rights
Domestic media rights value of the leading football leagues in Europe in 2016/2017 (in million
euros)
Europe: domestic media rights value of the leading football leagues 2016/17
Domestic media rights value in million euros

0 500 1,000 1,500 2,000 2,500 3,000
English Premier League 2,435.2
Spanish LaLiga 1,031.2
Italian Serie A 962.9
French Ligue 1 738
German Bundesliga 626.2

Estimated annual broadcasting rights fees of the Premier League from 2009/2010 to 2018/2022 (in
million euros)
England: estimated annual broadcasting rights fees of the Premier League 2009-2022
4,000
3,643 3,602 3,635 3,635
3,512 3,555
3,500
Broadcasting rights fees in million euros
3,000
2,442 2,505
2,500
2,256
2,000
1,500 1,367
1,217 1,219 1,255
1,000
500
0
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22
Note(s): Europe, United Kingdom (England); 2009 to 2022

21 Source(s): UEFA; ID 722871 Broadcasting & media rights
Media rights revenue of the English Premier League in the United Kingdom (UK) in 2016/2017, by
global region (in million euros)
UK: media rights revenue of the Premier League in 2016/2017, by global region
800
753.8
700
600
Media rights value in million euros
548.2
500
400
300
249.5
200
100
0
Americas Europe, Middle East and Africa Asia-Pacific
Note(s): Worldwide, United Kingdom; 2016

Premier League total broadcasting payments to clubs 2010/11 to 2019/20 (in million British Pounds)
Premier League total broadcasting payments to clubs 2010-2020
3,000
2,640.7
2,419.6 2,456.01
2,500 2,398.5
Broadcasting payments in million GBP
2,000
1,605.3 1,633.9
1,563
1,500
1,055 1,061
953
1,000
500
0
2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20
Note(s): United Kingdom (England); 2010 to 2020

23 Source(s): PlanetFootball; ID 240923 Broadcasting & media rights
Premier League clubs by broadcasting payments received in 2019/20 (in million British Pounds)
Premier League broadcasting payments to clubs 2019/20
Payments received in million GBP
Equal share payments Merit Payment* Facility Fees* Overseas TV income Commercial revenue
0 20 40 60 80 100 120 140 160 180 200
Liverpool FC 31.8 35.5 31 71.3 5

Manchester City 31.8 33.8 27.9 69.9 5
Manchester United 31.8 32 28.9 68.5 5
Chelsea FC 31.8 30.2 26.8 67.1 5
Tottenham Hotspur 31.8 26.6 27.9 64.3 5
Arsenal FC 31.8 23.1 26.8 61.5 5
Leicester City 31.8 28.4 16.5 65.7 5
Wolves 31.8 24.9 16.5 62.9 5
Sheffield United 31.8 21.3 14.4 60.1 5
Everton FC 31.8 16 19.6 55.8 5
Burnley FC 31.8 19.5 12.3 58.7 5
Newcastle United 31.8 14.2 20.6 54.4 5
Southampton FC 31.8 17.8 11.3 57.2 5
Crystal Palace 31.8 12.4 13.4 53 5
Note(s): United Kingdom (England); 2019/20; forecast

24 Source(s): Premier League; PlanetFootball; ID 240912 Broadcasting & media rights
Leading websites of professional football clubs in the English Premier League with highest SEO
visibility as of 2019
Premier League club websites with highest SEO visibility as of 2019
SEO Visibility Index

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000
Liverpool (liverpoolfc.com)
Manchester United (manutd.com)
Arsenal (arsenal.com)
Chelsea (chelseafc.com)
Tottenham Hotspur (tottenhamhotspur.com)
Manchester City (mancity.com)
West Ham United (whufc.com)
Everton (evertonfc.com)
Crystal Palace (cpfc.co.uk)
FC Southhampton (southhamptonfc.com)
Britghton & Hove Albion (brightonandhovealbion.com)
Wolverhampton Wanderers (wolves.co.uk)
Watford FC (watfordfc.com)
Leicester City (lcfc.com)
Newcastle United (nufc.co.uk)
Note(s): United Kingdom; May 18, 2019

25 Source(s): Searchmetrics; ID 1057469 Broadcasting & media rights
Average television viewership of the English Premier League in the United Kingdom (UK) from
2010 to 2017*, by broadcaster (in million viewers)
Average UK television viewership of the English Premier League 2010-2017, by channel
Sky BT
1.4
1.3
1.2
1.2
Average number of viewers (in millions)
1.1 1.1
1 1
1.0
0.9
0.8
0.6 0.6 0.6

0.6
0.5 0.5
0.4 0.4
0.4
0.2
0.0
2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17*
Season
Note(s): United Kingdom; 2010-2016*

26 Source(s): Business Insider; ID 869181 Broadcasting & media rights
PREMIER LEAGUE
Match Day (Attendance)

Total aggregate attendance at games of the English Premier League from 2009/10 to 2019/20 (in
millions)
Total aggregate attendance English Premier League 2019/20
16
14.63 14.62
13.94 13.74 13.87
13.44 13.64 13.62
14 13.17
13
12 11.33
Total attendance in millions
10
0
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20*

28 Source(s): worldfootball.net; ID 268598 Match Day (Attendance)
Average attendance at games of the English Premier League from 2009/10 to 2019/20
Average per game attendance English Premier League 2019/20
45,000
40,000 38,495 38,484

36,691 36,163 36,490
35,356 35,903 35,838
34,215 34,646
35,000
29,821
30,000
Average attendance
25,000
20,000
15,000
10,000
5,000
0
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20*

Clubs of the English Premier League ranked by average attendance in the 2019/20 season
Barclays Premier League clubs ranked by average attendance 2019/20
Average attendance
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
Manchester United 57,942
Arsenal 47,589
West Ham United 44,134
Tottenham Hotspur 43,757
Liverpool 41,955
Manchester City 37,097
Newcastle United 35,551
Chelsea 32,023
Everton 28,848
Aston Villa 28,505
Leicester City 25,312
Wolverhampton Wanderers 24,758
Sheffield United 24,370
Southampton 23,428
Brighton & Hove Albion 22,369
Note(s): United Kingdom (England); 2019/20

Teams of the Premier League ranked by most expensive match-day ticket in 2020 (in GBP)*
Premier League clubs by most expensive match-day ticket 2019/20
Ticket price in GBP

0 10 20 30 40 50 60 70 80 90 100 110
Arsenal 97
West Ham 95
Chelsea 87
Tottenham 81
Liverpool 59
Manchester City 58
Manchester United 53
Southampton 52
Stoke 50
Leicester 50
Everton 49
Crystal Palace 45
Bournemouth 45
Swansea 45
Watford 42
Note(s): United Kingdom; 2020

31 Source(s): BBC; freesupertips; ID 328644 Match Day (Attendance)
Teams of the Premier League ranked by cheapest match-day ticket in 2019/20 (in GBP)
Premier League clubs by cheapest match-day ticket 2019/20
Ticket price in GBP

0 5 10 15 20 25 30 35
Liverpool 9
Hull City 21
Stoke 25
Sunderland 25
West Bromwich 25
Crystal Palace 25
Leicester 26
Middlesbrough 27
Arsenal 27
Burnley 30
Manchester City 30
Chelsea 30
Tottenham 32
Southampton 32
Note(s): United Kingdom; 2019/2020

32 Source(s): BBC; freesupertips; ID 279595 Match Day (Attendance)
Teams of the Premier League ranked by most expensive season ticket in 2019/20 (in GBP)
Premier League clubs by most expensive season ticket 2019/20
Ticket price in GBP

0 500 1,000 1,500 2,000 2,500
Arsenal 2,013
Tottenham Hotspur 1,895
Chelsea 1,250
Manchester City 900
West Ham 899
Liverpool 869
Southampton 853
Sunderland 805
Bournemouth 760
Crystal Palace 740
Leicester 730
Everton 680
Watford 650
Middlesbrough 646

33 Source(s): freesupertips; ID 328654 Match Day (Attendance)
Teams of the Premier League ranked by cheapest season ticket in 2019/20 (in GBP)
Premier League clubs by cheapest seasons ticket 2019/20
Season ticket price in GBP

0 100 200 300 400 500 600
West Ham United 320
Manchester City 325
Aston Villa 350
Leicester City 365
Burnley 390
Southampton 399
Sheffield United 402.5
Newcastle United 417
Everton 420
Wolves 493
Watford 496
Brighton 535
Bournemouth 550
Norwich City 569.5
Note(s): United Kingdom; July 04, 2019

34 Source(s): 90min.com; ID 328650 Match Day (Attendance)
Have you attended a home match from your favourite Premier League club in the past 12 months?
Attending a home match by the favourite Premier League club in England 2018
35% 34%
30%
30% 28%
25%
Share of respondents
20%
15%
10% 8%
5%
0%
Yes, one match Yes, several matches Yes, all or almost all of the matches No
Note(s): United Kingdom (England); June 22 to 30, 2018; 18 years and older; 1813 respondents; respondents who attended a football match at a stadium in the past 12 months;
persons interested in football
35 Source(s): Statista Survey; ID 890327 Match Day (Attendance)
Have you attended an away match from your favourite Premier League club in the past 12 months?
Attending an away match by the favourite Premier League club in England 2018
52%
50%
40%
30%
25%
20%
20%
10%
3%
0%
Yes, one match Yes, several matches Yes, all or almost all of the matches No
Note(s): United Kingdom (England); June 22 to 30, 2018; 18 years and older; 1813 respondents; respondents who attended a football match at a stadium in the past 12 months;
36 Source(s): Statista Survey; ID 890325 Match Day (Attendance)
PREMIER LEAGUE
Stadiums
Premier League teams ranked by stadium capacity in the 2020/21 season
Capacity of Premier League stadiums 2020/21
Stadium capacity
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
Manchester United (Old Trafford) 74,140
Tottenham Hotspur (Tottenham Hotspur Stadium) 62,303
Arsenal FC (Emirates Stadium) 60,704
West Ham United (Queen Elizabeth Olympic Park) 60,000
Manchester City (Etihad Stadium) 55,017
Liverpool FC (Anfield) 53,394
Newcastle United (St James' Park) 52,305
Aston Villa (Villa Park) 42,749
Chelsea FC (Stamford Bridge) 40,834
Everton FC (Goodison Park) 39,414
Leeds United (Elland Road) 37,792
Southampton FC (St Mary's Stadium) 32,384
Leicester City (King Power Stadium) 32,261
Sheffield United (Bramall Lane) 32,050
Wolverhampton Wanderers (Molineux Stadium) 32,050

38 Source(s): Premier League; ID 384458 Stadiums
Annual revenue from the top 10 stadium naming rights deals in the Premier League as of July 2019
(in million euros)
Premier League top 10 stadium naming rights revenues per year 2019

0 5 10 15 20 25 30 35
Old Trafford 29.87
Etihad Stadium 24.44
Tottenham Hotspur Stadium 19.53
Anfield Road 18.86
Stamford Bridge 18.7
Emirates Stadium 18.58
Olympiastadion London 6.19
St. James' Park 4.35
Goodison Park 3.68
King Power Stadium 3.57
Note(s): United Kingdom; July 2019

39 Source(s): Sponsors; ID 1040943 Stadiums
Distribution of tickets sold in the Premier League in the United Kingdom (UK) as of 2018, by
category
Premier League: breakdown of tickets sold 2018, by category
80%
70.4%
70%
60%
Share of tickets sold
50%
40%
30%
20%
12.5%
10.1%
10%
4.6%
2.4%
0%
Adults Junior Senior Young adult Disabled

Distribution of stadium seat allocation in the Premier League in the United Kingdom (UK) as of
2018, by category
Premier League: breakdown of stadium seating 2018, by category
80%
74.4%
70%
60%
50%
40%
30%
20%
8.7% 8.4%
10% 6.6%
1.3% 0.6%
0%
Standard Hospitality Family Away fans Disability Unavailable*

Distribution of match-day tickets sold in the Premier League in the United Kingdom (UK) in 2018, by
price class
Premier League: breakdown of single tickets sold in 2018, by price class
50%
47%
45%
40%
35%
30%
26%
24%
25%
20%
15%
10%
5% 3%
0%
£0 - £20 £20 - £40 £40 - £60 £60+

Teams of the Premier League ranked by the price of a pie in 2019/20 (in GBP)
Premier League clubs by price of a pie 2019/20
Price of pie in GBP

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0
Chelsea 4.5
Watford 4
Crystal Palace 4
Swansea 3.8
Arsenal 3.7
Wolves 3.6
Manchester City 3.5
West Ham 3.5
Bournemouth 3.5
Southampton 3.5
Leicester 3.5
Everton 3.2
Stoke 3.2

43 Source(s): freesupertips; ID 328659 Stadiums
Teams of the Premier League ranked by the price of a pint of beer in 2019/20 (in GBP)
Premier League clubs by price of a pint of beer 2019/20
Price in GBP
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0
Chelsea 4.6
Arsenal 4.5
Man United 4.5
Southampton 4.5
West Ham 4.4
Watford 4.3
Crystal Palace 4.2
Tottenham 4.2
Everton 4.1
Stoke 4.1
Man City 4
Sunderland 4
Leicester 3.9
Swansea 3.9
Hull 3.8

44 Source(s): freesupertips; ID 1014604 Stadiums
PREMIER LEAGUE
Fan preferences
Which club is your favourite Premier League club?
Favourite Premier League club in England 2018
0% 5% 10% 15% 20%
Manchester United 22.6%
Liverpool F.C. 16.4%
Arsenal F.C. 12.2%
Chelsea F.C. 9.5%
Tottenham Hotspur 6.5%
Manchester City 6.3%
Newcastle United 4.8%
West Ham United 3.4%
Everton F.C. 2.3%
Southampton F.C. 2.2%
Brighton & Hove Albion 1.7%
Leicester City 1.5%
Crystal Palace 1.4%
AFC Bournemouth 1.2%
Burnley F.C. 1.1%
Note(s): United Kingdom (England); June 22 to 30, 2018; 18 years and older; 2,650 persons interested in football; respondents who are fan of more than one club; persons
interested in football
46 Source(s): Statista Survey (European Football Benchmark 2018/19); ID 890420 Fan preferences
Which of these Premier League clubs are you a fan of?
Most popular Premier League clubs in England 2018
0% 5% 10% 15% 20% 25% 30%
Manchester United 28%
Liverpool F.C 24%
Arsenal F.C 17%
Chelsea F.C 15%
Tottenham Hotspur 11%
Manchester City 11%
Newcastle United 7%
West Ham United 5%
Brighton & Hove Albion 4%
Southampton F.C 4%
Leicester City 4%
Everton F.C 3%
AFC Bournemouth 3%
Huddersfield Town 3%
Burnley F.C 3%
Note(s): United Kingdom (England); June 22 to 30, 2018; 18 years and older; 2,775 persons interested in football; respondents who are interested in the club and love/like it;
Which of the following Premier League clubs are you interested in (e.g. results, transfers, news)?
Interest in Premier League clubs in England 2018
0% 5% 10% 15% 20% 25% 30%
Manchester United 30%
Liverpool F.C 26%
Arsenal F.C 20%
Chelsea F.C 18%
Manchester City 16%
Tottenham Hotspur 13%
Newcastle United 8%
West Ham United 7%
Everton F.C 6%
Leicester City 6%
Southampton F.C 5%
Brighton & Hove Albion 5%
AFC Bournemouth 5%
Fulham F.C 4%
Burnley F.C 4%
Note(s): United Kingdom (England); June 22 to 30, 2018; 18 years and older; 3,167 persons interested in football; persons interested in football
Do you own merchandise products by your favourite Premier League club?
Ownership of merchandise products by the favourite Premier League club 2018
0% 5% 10% 15% 20% 25% 30% 35%
T-shirt 35%
Scarf 33%
Kit 26%
Mug 23%
Hat or cap 17%
Flag or pennant 12%
Towel 11%
Bedding 5%
Other 7%
No 31%
Note(s): United Kingdom (England); June 22 to 30, 2018; 18 years and older; 2,630 persons interested in football; respondents who have a favorite Premier League club; persons
49 Source(s): Statista Survey (Statista European Football Benchmark 2018/19); ID 890309 Fan preferences
How much have you spent on merchandise products of your favourite Premier League club in the
past 12 months?
Spending on merchandise products by the favourite Premier League club in England 2018
35% 33%
30%
25% 24%
20%
15%
10% 9%
7% 7%
6% 6%
5% 3%
2%
1%
0%
£0 £1 - 8 £9 - 20 £21 - 41 £42 - 61 £62 - 82 £83 - 123 £124 - 164 £164 and more Don't know
Note(s): United Kingdom (England); June 22 to 30, 2018; 18 years and older; 2,630 persons interested in football; respondents who own merchandise products by their favourite
Premier League club; persons interested in football
50 Source(s): Statista Survey (Statista European Football Benchmark 2018/19); ID 890427 Fan preferences
Do you usually buy or get a kit of your favourite Premier League club every season?
Getting a new kit of the favorite Premier League club every season in England 2018
63%
60%
50% 46%
40% 37%
30%
23%
20%
10%
0%
New kit of favorite Premier League club Yes, I buy one Yes, I get one as a gift No
every season
Note(s): United Kingdom (England); June 22 to 30, 2018; 18 years and older; 681 respondents; respondents who own at least one kit of their favorite Premier League club;
51 Source(s): Statista Survey; ID 890428 Fan preferences
Which of the following brands do you personally like?
Brand sympathy of Premier League main kit sponsors in England 2018
0% 5% 10% 15% 20% 25% 30%
Virgin Media 28%
Emirates 23%
American Express 14%
Bet365 13%
Etihad Airways 12%
Chevrolet 9%
Yokohama Tyres 6%
Standard Chartered 5%
Betway 5%
Grosvenor Casinos 3%
The money shop 3%
Dafabet 2%
Malaysia tourist board 2%
AIA 2%
King Power 2%
Note(s): United Kingdom (England); June 22 to 30, 2018; 18 years and older; 3072 respondents; respondents who know the brand at least by name; persons interested in football
52 Source(s): Statista Survey; ID 890414 Fan preferences
PREMIER LEAGUE
History & transfer spendings

Premier League titles won from 1889 to 2020, by club
Most Premier League (EPL) titles 1889-2020
Number of titles
0 5 10 15 20 25
Liverpool FC 19
Arsenal FC 13
Everton FC 9
Aston Villa 7
Sunderland AFC 6
Chelsea FC 6
Manchester City 6
Newcastle United 4
Sheffield Wednesday 4
Blackburn Rovers 3
Huddersfield Town 3
Leeds United 3
Wolverhampton Wanderers 3
Burnley FC 2
Note(s): United Kingdom; 1889 to 2020

54 Source(s): worldfootball.net; ID 383696 History & transfer spendings
Number of Football League Cup titles from 1961 to 2020, by team
British soccer teams with most League Cup titles 2020
Number of titles
0 1 2 3 4 5 6 7 8 9
Liverpool FC 8
Manchester City 7
Aston Villa 5
Chelsea FC 5
Manchester United 5
Nottingham Forest 4
Tottenham Hotspur 4
Leicester City 3
Arsenal FC 2
Birmingham City 2
Norwich City 2
Blackburn Rovers 1
Leeds United 1
Luton Town 1

Winners of multiple* FA Cup titles from 1872 to 2020
British soccer teams with multiple FA Cup titles 2020
Number of titles
0 2 4 6 8 10 12 14 16
Arsenal FC 14
Chelsea FC 8
Tottenham Hotspur 8
Aston Villa 7
Liverpool FC 7
Blackburn Rovers 6
Newcastle United 6
Manchester City 6
Everton FC 5
The Wanderers 5
West Bromwich Albion 5
Bolton Wanderers 4
Sheffield United 4

Transfer fee spending of Premier League football clubs from 2010 to 2019 (in million euros)
Premier League football clubs' spending on transfer fees 2010-2019
2,500
2,152
2,093
2,000 1,908
Transfer fee spending in million euros
1,774
1,504
1,500
1,256
1,000 922
843
722
475
500
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Note(s): Europe, United Kingdom (England); 2010 to 2019

57 Source(s): CIES Football Observatory; ID 746589 History & transfer spendings
Spending of Premier League clubs in the January transfer window from 2006 to 2020 (in million
pounds)
Transfer spending of Premier League clubs, January transfer window 2006-2020
500
450 430
400
Transfer spending in million pounds
350
300
250 225 230

215
200 175 175 180

170
150 130 130

120
100
70
60 60
50 30
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Note(s): United Kingdom

58 Source(s): BBC; ID 383401 History & transfer spendings
Total transfer expenditure of clubs of the Premier League in the United Kingdom (UK) from
2010/2011 to 2019/2020 (in million GBP)
Total transfer expenditure of Premier League football clubs 2010-2020
2,500
2,000 1,928.74
Expenditures in million GBP
1,562.43
1,471.46 1,451.21
1,500
1,300.95
1,094.17
1,000
809.71
691.45
621.41
568.79
500
0
2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20
Note(s): United Kingdom; as of August, 2020

59 Source(s): Transfermarkt; ID 602159 History & transfer spendings
Average annual player salary in the English Premier League in 2019/20, by team (in million U.S.
dollars)
Average player salary in the EPL 2019/20, by team
Average player salary in million U.S. dollars

0 1 2 3 4 5 6 7 8 9 10
Man City 8.73
Man Utd 7.66
Liverpool 6.92
Arsenal 5.99
Chelsea 5.97
Everton 5.13
Tottenham 4.95
Leicester 4.19
West Ham 3.78
Crystal Palace 3.61
Southampton 2.87
Wolves 2.75
Newcastle 2.61
Watford 2.53
Aston Villa 2.46

60 Source(s): Sporting Intelligence; ID 675303 History & transfer spendings
Top 10 transfer fees paid by clubs of the Premier League in the United Kingdom (UK) as of 5th
August, 2020 (in million GBP)
Top ten transfer fees of the Premier League in the United Kingdom as of 2020
Transfer fee in million GBP

0 10 20 30 40 50 60 70 80 90 100
Paul Pogba (Manchester United) 94.5
Harry Maguire (Manchester United) 78.3
Romelu Lukaku (Manchester United) 76.23
Virgil van Dijk (Liverpool) 76.19
Nicolas Pépé (Arsenal) 72
Kepa (Chelsea) 72
Kevin De Bruyne (Manchester City) 68.4
Ángel Di María (Manchester United) 67.5
Rodri (Manchester City) 63
Riyad Mahrez (Manchester City) 61.02
Note(s): United Kingdom; as of 5th August, 2020

Top 10 transfer fees received by clubs of the Premier League in the United Kingdom (UK) as of
August 2020, by player traded (in million GBP)
Top ten received transfer fees of the Premier League in the United Kingdom as of 2020
Transfer fee in million GBP

0 20 40 60 80 100 120 140
Philippe Coutinho (Liverpool) 130.5
Eden Hazard (Chelsea) 103.5
Gareth Bale (Spurs) 90.9
Cristiano Ronaldo (Manchester United) 84.6
Harry Maguire (Leicester) 78.3
Romelu Lukaku (Everton) 76.23
Virgil van Dijk (Southampton) 76.19
Luis Suárez (Liverpool) 73.55
Riyad Mahrez (Leicester) 61.02
Diego Costa (Chelsea) 59.4
Note(s): United Kingdom; August 5th, 2020

PREMIER LEAGUE
Financial aspects
Top ten team market value trends of the Premier League in the United Kingdom (UK) from 2011 to
2020 (in million GBP)
Top ten team market values of the Premier League in the UK from 2011 to 2020
Manchester City Chelsea FC Manchester United Arsenal FC Liverpool FC

Tottenham Hotspur West Ham United Everton FC Leicester City Southampton FC
1,400
1,200
Market value in million GBP
1,000
800
600
400
200
0
Feb Sep Feb Sep Feb Sep Feb Oct Feb Sep Feb Sep Feb Sep Feb Sep Feb Sep Feb Sep
2011 2011 2012 2012 2013 2013 2014 2014 2015 2015 2016 2016 2017 2017 2018 2018 2019 2019 2020 2020
Note(s): United Kingdom

64 Source(s): Transfermarkt; ID 589755 Financial aspects
Revenues and wage costs of Premier League clubs in England from 2017 to 2019 (in million euros)
Revenues and wage costs of Premier League clubs in England 2017-19
Wage costs Revenue
6,000
5,157
4,819
Wage costs and revenues in million euros
5,000
4,556
4,000
3,155
3,000 2,849
2,487
2,000
1,000
0
2016/17 2017/18 2018/19

65 Source(s): Deloitte; ID 1022407 Financial aspects
Revenues and wage costs of Premier League clubs in England in 2019, by club (in million euros)
Revenues and wage costs of Premier League clubs in England 2019, by club
Wage costs Revenue
700
Wage costs and revenues in million euros
627
600 538 533
500 459 452 452
400 352
315 310 314
300
235
179 193 188 179 176
200 160 172 154
136 150 150 147 143 139 137 131
119 115 111 125 122
97 92 84 102 87 93 92
100 64
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66 Source(s): Deloitte; ID 1022433 Financial aspects
How would you rate your club's current financial position?
UK football clubs finance survey: current financial health as of 2019, by league
Very healthy Could be better but not bad In need of attention A couse for grave concern / on the verge of administration
120%
100%
80%
60%
40%
20%
0%
English Premier League Football League Championship Football League 1 Football League 2 All Leagues
Note(s): United Kingdom; 2019; 53 respondents; finance directors of football clubs

67 Source(s): BDO; ID 327161 Financial aspects
Distribution of football clubs in English Premier League in the United Kingdom (UK) in 2019, by
financial concern
Europe: clubs in English Premier League 2019, by financial concern
Tax issues 4%
Raising new capital 5%
Potential fall in TV income 5%
Attracting and retaining sponsorship

5%
Relegation 35%
Increasing players' salaries 15%
Transfer fees and player cost

inflation 30%

68 Source(s): BDO; ID 1048906 Financial aspects
PREMIER LEAGUE
References
Market size of the European professional football market from 2006/07 to 2018/19 (in billion euros)
Market size of professional football in Europe 2006-2019
Description
Source and methodology information
The statistic shows the total revenue of the European professional soccer market from 2006/07 to 2018/19. In
Source(s) Deloitte the 2018/19 season, the total revenue of the European professional soccer market was estimated at 28.9 billion
euros.
Conducted by Deloitte
Survey period 2006/07 to 2018/19
Region(s) Europe
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Deloitte
Publication date May 2020
Original source Annual Review of Football Finance 2020, page 8
Website URL visit the website
Notes: * Projected
Back to statistic
70 References
Revenue of the biggest (Big Five*) European soccer leagues from 1996/97 to 2020/21 (in million
euros)
Revenue of the 'Big Five' European soccer leagues 1996-2021
Description
The combined revenue of all 20 English Premier League (EPL) clubs is projected to be around 6.2 billion euros
Source(s) Deloitte in the 2020/21 season. Teams in the top division in England are expected to generate more than two billion
euros more than their counterparts in Spain and Germany, who rank second and third respectively. Why is the
English Premier League earning so much more? Germany has the best supported league by average per game
Survey period 1996/97 to 2018/19 attendance and the Spanish league can claim to have the two richest clubs in world soccer , but the EPL tops
the table for revenue generated. The reason for the gulf in revenue between the EPL and the other top four
Region(s) Europe European soccer leagues is clear: broadcasting rights. The EPL sold the domestic broadcasting rights for the
three-year period between 2016-2019 for around five billion British pounds; the league sold the overseas
Number of respondents n.a. broadcasting rights for the same cycle for around three billion British pounds. This resulted in EPL clubs
receiving a total broadcasting payment of around 2.45 billion British pounds during the 2018/19 season.
Age group n.a.
Breaking this down further, each of the 20 EPL clubs received 79.4 million British pounds from total broadcasting
Special characteristics n.a. payments in 2018/19, along with further shares based on their final position in the league table (merit payment)
and how many times the club was broadcast on television that season in the United Kingdom (facility fees). The
Published by Deloitte transfer market is big business With record revenues being reported at both ends of the table, clubs in the EPL
are more willing to spend in the transfer market. Total transfer fee spending in the world`s richest league rose to
Publication date May 2020 around 2.1 billion British pounds in 2018 - the sixth consecutive year that investment has increased. However,
the activity of clubs across Europe is also busy during the transfer windows: transfer fee spending of clubs in
Spain increased by around 80 percent in 2018. The spending of Real Madrid, Barcelona, and Atletico Madrid is
Website URL visit the website the main reason for this sudden s [...] For more information visit our Website
Notes: * The term "Big Five" refers to the top-tier soccer leagues of England,
Germany, Spain, France and Italy. ** Projected
Back to statistic
71 References
Revenue of the top European soccer leagues (Big Five*) from 2006/07 to 2020/21 (in billion euros)
Revenue of the top European soccer leagues (Big Five) 2006-2021
Description
The statistic shows the total revenue of the top European professional soccer leagues (Big Five) from 2006/07 to
Source(s) Deloitte 2020/21. In the 2018/19 season, the total revenue of the "Big Five" leagues was estimated at 17 billion euros.
Region(s) Europe
Age group n.a.
Notes: * The term "Big Five" refers to the top-tier soccer leagues of England,
Germany, Spain, France and Italy.
Back to statistic
72 References
Most valuable football brands worldwide in 2020 (in million U.S. dollars)
Brand value of top football clubs worldwide 2020
Description
The statistic depicts the brand value of the most valuable football clubs worldwide in 2020. According to the
Source(s) Brand Finance ranking, Real Madrid CF has a brand value of 1,572 million U.S. dollars in 2020. A brand is defined here as the
trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets
Conducted by Brand Finance
(stadium, training ground) and disclosed intangible assets (purchased players) with brand value. To calculate
Survey period 2020 brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand
and must license it from a theoretical third party. The method determines how much it would cost to do this.
Region(s) Europe
Age group n.a.
Published by Brand Finance
Publication date October 2020
Original source Brand Finance Football 2020, page 16
Notes: n.a.
Back to statistic
73 References
Top-20 European soccer clubs by total revenue 2019/20 season (in million euros)
Leading football clubs ranked by revenue in Europe 2019/20
Description
During the 2019/2020 season, FC Barcelona was the leader among top-20 European football clubs by total
Source(s) Deloitte revenue, generating approximately 715.1 million euros. Real Madrid is the club with most appearances in
Champions League . From 1995 to 2018, the team took part in the competition 49 times. Champions League is
the top-ranked UEFA club competition The Union of European Football Associations (UEFA) is the
Survey period 2019/20 administrative body for association football in Europe and parts of Asia. It is one of the six confederations of
FIFA, the global governing body for football. Real Madrid is also the club with most UEFA Champions League
Region(s) Europe titles Among the most glorious periods in the team`s history are the five consecutive years as a World Cup
champion between 1955/1956 and 1959/1960. On the 2017/2018 final, Real Madrid scored three goals against
Number of respondents n.a. Liverpool, winning the prestigious European Cup for the 13th time in the team`s history . That year UEFA
Champions League distributed 88.65 million euros to the club in revenue .
Age group n.a.
Publication date February 2021
Original source Football Money League 2021, page 11
Notes: n.a.
Back to statistic
74 References
Top-20 European football clubs breakdown of revenues 2018/19 season (in million euros)
Revenue distribution of top-20 European soccer clubs 2018/19
Description
According to Deloitte, in during the 2018/19 season the Spanish football club, Real Madrid, generated 144.8
Source(s) Deloitte million euros from matchday revenues, 257.9 million euros through broadcasting and 354.6 million euros from
sponsorship, merchandising, stadium tours and other commercial operations. Real Madrid is the team with most
games played in the UEFA competitions The Union of European Football Associations (UEFA) is the
Survey period 2018/19 administrative body for association football in Europe and parts of Asia. It is one of the six confederations of
FIFA, the global governing body for football. UEFA was founded in June 1954 in Switzerland and initially
Region(s) Worldwide consisted of 25 associations. From 1955 to 2019, Real Madrid had 431 appearances in the UEFA competition .
Real Madrid is also the club with most UEFA Champions League titles Among the most glorious periods in the
Number of respondents n.a. team`s history are the five consecutive years as a Champions League winner (back then European Cup)
between 1955/1956 and 1959/1960. On the 2017/2018 final, Real Madrid scored three goals against Liverpool,
Age group n.a.
winning the prestigious Champions League for the 13th time in the team`s history . That year UEFA Champions
Special characteristics n.a. League distributed 88.65 million euros to the club in revenue .
Publication date January 2020
Original source Football Money League 2020. Pages 10-52
Notes: n.a.
Back to statistic
75 References
Average per game attendance of the biggest European soccer leagues from 1996/97 to 2018/19 (in
1,000s)
Average attendance "Big Five" European soccer leagues 1996/97-2018/19
Description
Soccer games in the German top division averaged around 43,000 spectators during the 2018/19 season, the
Source(s) Deloitte highest average attendance of the biggest European soccer leagues. Top division games in England and Spain
were ranked second and third respectively. The Bundesliga tops attendance table The top division of German
soccer is known as the Bundesliga and has topped average attendance rankings outright across Europe since
Survey period 1996/97 to 2018/19 the 2004/05 season. There was a decrease of around 1,140 spectators at Bundesliga games in the 2018/19
season compared to the season before. Two German sides - Borussia Dortmund and Bayern Munich - were
Region(s) Europe ranked in the top five for total number of spectators at soccer matches in Europe in 2017/18. Borussia Dortmund
had around 1.35 million people pass through the turnstiles, only Manchester United had more; however, it is
Number of respondents n.a. worth noting that teams in the English Premier League play two more home games per season due to a greater
number of sides in their top division. Borussia Dortmund averaged 79,496 for each of their 17 home games in
Age group n.a.
the Bundesliga in 2017/18 - the highest average attendance across all European soccer leagues. Standing in
Special characteristics n.a. European soccer grounds It may come as a surprise that the English Premier League, which generates the
largest revenue of the biggest European soccer leagues , does not top the attendance rankings. However, one
Published by Deloitte advantage German soccer has over its English counterparts is that spectators remain free to stand in certain
sections of stadiums, resulting in a greater number of people being allowed entry. Standing terraces were
Publication date June 2020 phased out in England following the Hillsborough disaster of 1989 and new regulations required all-seater
stadiums to be introduced in the top two divisions of English soccer. Support for the return of safe standing
areas in English stadiums has been growing in recent years - Tottenham Hotspur have installed rail seating at
Website URL visit the website their new home stadium - but trials in the top two leagues have yet to be give [...] For more information visit our
Website
Notes: n.a.
Back to statistic
76 References
Premier League clubs' revenue by stream from 2014/15 to 2020/21 (in million euros)
Revenue of the Premier League by stream 2014-2021
Description
The statistic shows a breakdown of Premier League club revenues by stream from 2014/15 to 2020/21. In the
Source(s) Deloitte 2020/21 season, the clubs of the Premier League are projected to generate around 391 million Euros from the
matchday stream.
Survey period 2014 to 2019
Region(s) Europe
Age group n.a.
Notes: * Forecast.
Back to statistic
77 References
Premier League clubs ranked by revenue in 2018/19 (in million U.S. dollars)*
Revenue of Premier League football clubs 2018/19
Description
The statistics ranks the clubs of the English Premier League by revenue in the 2018/19 season. Manchester
Source(s) Deloitte United generated around 764.17 million U.S. dollars in revenue in that season, leading all Premier League clubs.
Survey period 2018/19
Region(s) Europe
Age group n.a.
Notes: * Figures were converted at the exchange rate of May 22nd, 2020: 1 GBP
- 1.22 USD.
Back to statistic
78 References
Barclays Premier League team brand values 2011 to 2020 (in million U.S. dollars)
Brand value of Premier League (England) football teams 2020
Description
The statistic depicts the brand value of the most valuable English football teams from 2011 to 2020. Manchester
Source(s) Brand Finance United had a brand value of 1.46 billion U.S. dollars in 2020. A brand is defined here as the trademark and
associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium,
Conducted by Brand Finance
training ground) and disclosed intangible assets (purchased players) with brand value. To calculate brand values
Survey period 2011 to 2020 the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must
license it from a theoretical third party. The method determines how much it would cost to do this. The English
Region(s) United Kingdom (England) Premier League, which is a private company wholly owned by its member clubs, is the highest organized level of
professional football (soccer) in England. In the league, 20 clubs compete for the championship playing each
Number of respondents n.a. other twice during the course of the season. The league works on a system of promotion and relegation in
conjunction with the subordinate Football League. The best three teams of the Football League are promoted
Age group n.a.
each year and the worst three of the Premier League are relegated.
Published by Brand Finance
Publication date October 2020
Original source Brand Finance Football 50 - 2020, page 16
Notes: * Source does not provide information for all years
Back to statistic
79 References
Total value of kit sponsorships of the Barclays Premier League from 2009/10 to 2019/20 (in million
GBP)*
Total value of kit sponsorships of the Barclays Premier League 2009-2020
Description
The statistic shows the total value of kit sponsorships of the Barclays Premier League from the 2009/10 season
Source(s) Sporting Intelligence; PlanetFootball to the 2019/20 season. In the 2019/20 season, the value of the kit sponsorships of all Premier League clubs
amounted to 349.1 million Great British Pounds.
Conducted by Sporting Intelligence
Region(s) United Kingdom (England)
Age group n.a.
Published by PlanetFootball
Publication date July 2019
Original source planetfootball.com
Notes: * GBP - Great British Pounds
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80 References
Value of jersey kit sponsorships in the Barclays Premier League in 2019/20, by club (in million
GBP)*
Jersey kit sponsorships in the Premier League by club 2019/20
Description
Having signed a lucrative seven-year deal with Chevrolet before the 2014-15 season, Manchester United`s
Source(s) Sporting Intelligence; PlanetFootball revenue from kit sponsorships reached 64 million British Pounds in the 2019/20 season. This deal is worth 19
million British Pounds more annually than the agreement between Etihad and cross-city rivals, Manchester City.
Big money in kit sponsorships In the 2018/19 season, the value of the kit sponsorships of all Premier League
Survey period 2019/20 clubs amounted to 349.1 million British Pounds. This figure represents a significant increase in the 100 million
generated some nine years earlier. This astronomical rise shows the increasing commercialization of the league
Region(s) United Kingdom (England) and how clubs are able to cash in on the global appeal of the Premier League. During the 2018/19 season, the
clubs of the Premier League were projected to have generated around 2.95 billion Euros from broadcasting and
Number of respondents n.a. a further 670 million Euros from commercial endeavors. A global league As one of the most popular sports
leagues in the world, it is unsurprising that viewers tune into Premier League matches from every corner of the
Age group n.a.
globe. The league generates approximately 1.1 billion British Pounds from international rights fees , of which 31
Special characteristics n.a. percent are attributable to Asia. In total, clubs of the Premier League receive upward of 2.42 billion British
Pounds in broadcasting payments , with the highest payments going to the teams who finish higher up the table
Published by PlanetFootball and those with the most televised matches.
Notes: * GBP - Great British Pounds
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81 References
Distribution of top 5 sponsorship revenues in the Premier League as of July 2019, by club
Premier League top 5 sponsorship revenue breakdown 2019, by club
Description
When looking at the leading five sponsorship revenues of clubs in the Premier League, Manchester United
Source(s) Sponsors generates the biggest share as of July 2019, with approximately 26.8 percent. Liverpool accounts for 21.6
percent and Arsenal generated the smallest share among the five clubs, with 14.4 percent.
Conducted by Sponsors
Survey period July 2019
Region(s) United Kingdom
Age group n.a.
Published by Sponsors
Original source sponsors.de
Notes: n.a.
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82 References
Manchester City revenue from jersey sponsorship from 2009/10 to 2019/20 (in million GBP)
Value of Manchester City's jersey sponsorship 2009-2020
Description
The statistic shows the revenue Manchester City generated from its jersey sponsorship deal from the 2009/10
Source(s) Sporting Intelligence; PlanetFootball season to the 2019/20 season. In the 2019/20 season, Manchester City received 45 million GBP from its jersey
sponsor Etihad.
Age group n.a.
Notes: n.a.
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83 References
Manchester United revenue from jersey sponsorship from 2009/10 to 2020/21 (in million GBP)
Value of Manchester United's jersey sponsorship 2009-2021
Description
The statistic shows the revenue Manchester United generated from its jersey sponsorship deal from the 2009/10
Source(s) Sporting Intelligence; Daily Mirror season to the 2020/21 season. In the 2020/21 season, Manchester United received 64 million GBP from its
jersey sponsor, Chevrolet.
Age group n.a.
Published by Daily Mirror
Publication date November 2019
Original source mirror.co.uk
Notes: *Manchester United's 7-year Chevrolet deal is worth 80 million U.S.

dollars. When it was signed, that was worth 47 million GBP. At today's
rates, it is 64 million GBP.
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84 References
Media rights value of the leading football leagues in Europe in 2016/2017 (in million euros)
Europe: media rights value of the leading football leagues 2016/17
Description
The statistic displays the media rights value of the leading football leagues in Europe in 2016/2017. For the
Source(s) SportBusiness 2016/2017 season the total media rights value of German Bundesliga in Europe amounts to approximately 801
million euros.
Conducted by SportBusiness
Survey period 2016
Region(s) Europe
Age group n.a.
Published by SportBusiness
Publication date September 2016
Original source sportbusiness.com
Notes: n.a.
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85 References
Domestic media rights value of the leading football leagues in Europe in 2016/2017 (in million
euros)
Europe: domestic media rights value of the leading football leagues 2016/17
Description
The statistic displays the domestic media rights value of the leading football leagues in Europe in 2016/2017. For
Source(s) SportBusiness the 2016/2017 season the total domestic media rights value of the French Ligue 1 in France amounts to
approximately 738 million euros.
Survey period 2016
Region(s) Europe
Age group n.a.
Original source Media rights value in the top European football leagues, 2016-17, page 3
Notes: n.a.
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86 References
Estimated annual broadcasting rights fees of the Premier League from 2009/2010 to 2018/2022 (in
million euros)
England: estimated annual broadcasting rights fees of the Premier League 2009-2022
Description
This statistic displays estimated annual broadcasting rights fees of the Premier League from 2009/2010 to
Source(s) UEFA 2021/2022. In 2021/22, the Premier League is estimated to earn 3.6 billion euros from broadcasting rights fees.
Further information about football in Europe can be found in the Dossier: UEFA .
Conducted by UEFA
Region(s) Europe, United Kingdom (England)
Age group n.a.
Published by UEFA
Original source UEFA, The European Club Footballing Landscape, p. 72
Notes: n.a.
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87 References
Media rights revenue of the English Premier League in the United Kingdom (UK) in 2016/2017, by
global region (in million euros)
UK: media rights revenue of the Premier League in 2016/2017, by global region
Description
The statistic displays the media rights revenue of the English Premier League in the United Kingdom (UK) in
Source(s) SportBusiness 2016/2017, by global region. For the 2016/2017 season the English Premier League generated a revenue of
approximately 249.5 million euros through media rights sales in the Americas.
Survey period 2016
Region(s) Worldwide, United Kingdom
Age group n.a.
Original source Media rights revenues per rights cycle for English Premier League in UK,
page 4
Notes: Values are estimates.
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88 References
Premier League total broadcasting payments to clubs 2010/11 to 2019/20 (in million British Pounds)
Premier League total broadcasting payments to clubs 2010-2020
Description
The statistic depicts the broadcasting payments to Premier League clubs from 2010/11 to 2019/20. In the
Source(s) PlanetFootball 2019/20 season, all Premier League clubs combined received a total of 2.64 billion British Pounds in
broadcasting payments.
Conducted by PlanetFootball
Age group n.a.
Notes: n.a.
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89 References
Premier League clubs by broadcasting payments received in 2019/20 (in million British Pounds)
Premier League broadcasting payments to clubs 2019/20
Description
The statistic depicts the broadcasting payments to Premier League clubs in 2019/20. Manchester United
Source(s) Premier League; PlanetFootball received a merit payment of 32 million British Pounds for their performance in the 2019/20 season.
Conducted by Premier League
Age group n.a.
Special characteristics forecast
Notes: * Facility Fee - Payment a club receives when they get featured as a live
match. Each club is guaranteed at least 10 live matches (payments) per
season. Merit Payment: 'Prize money' per place in the table Equal share
payments: 50% of UK broadcast revenue split equally between the 20
clubs
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90 References
Leading websites of professional football clubs in the English Premier League with highest SEO
visibility as of 2019
Premier League club websites with highest SEO visibility as of 2019
Description
According to the source Searchmetrics , Liverpool had the highest SEO visibility index on their website,
Source(s) Searchmetrics concluding the 2018/19 season of the Premier League, at 46,530 compared to Cardiff City with the lowest at
1,320.
Conducted by Searchmetrics
Survey period May 18, 2019
Age group n.a.
Published by Searchmetrics
Original source searchmetrics.com
Notes: n.a.
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91 References
Average television viewership of the English Premier League in the United Kingdom (UK) from
2010 to 2017*, by broadcaster (in million viewers)
Average UK television viewership of the English Premier League 2010-2017, by channel
Description
This statistic shows the number of television viewers of the English Premier League from the 2010/11 season to
Source(s) Business Insider the 2016/17* season, by broadcaster. After starting this period with three times the TV audience of rivals BT,
Sky's share of the Premier League's viewership has fallen in the past years, to end the period with 0.9 million
Conducted by BARB
viewers compared to BT's 0.6 million.
Survey period 2010-2016*
Age group n.a.
Published by Business Insider
Publication date January 2017
Original source BI Intelligence "Digital Media Briefing"
Notes: * Figures calculated from the first half of the season. Does not include
viewers watching on mobile devices.
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92 References
Total aggregate attendance at games of the English Premier League from 2009/10 to 2019/20 (in
millions)
Total aggregate attendance English Premier League 2019/20
Description
The statistic shows the total aggregate attendance at games of the English Premier League from the 2009/10
Source(s) worldfootball.net season to the 2019/20 season. In 2019/20, the total aggregate attendance at the games was at 11.33 million.
This significant drop in attendance can be explained by the fact that the final 92 fixtures of the season were
Conducted by worldfootball.net
played behind closed doors as a result of the COVID-19 pandemic .
Age group n.a.
Published by worldfootball.net
Publication date August 2020
Original source worldfootball.net
Notes: * The final 92 games of the season were played behind closed doors
because of the COVID-19 pandemic.
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93 References
Average attendance at games of the English Premier League from 2009/10 to 2019/20
Average per game attendance English Premier League 2019/20
Description
The statistic shows the average per game attendance at games of the English Premier League from the 2009/10
Source(s) worldfootball.net season to the 2019/20 season. In 2019/20, the average attendance at the games was at 29,821. This significant
drop in attendance can be explained by the fact that the final 92 fixtures of the season were played behind
closed doors as a result of the COVID-19 pandemic .
Age group n.a.
Notes: * The final 92 games of the season were played behind closed doors
because of the COVID-19 pandemic.
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94 References
Clubs of the English Premier League ranked by average attendance in the 2019/20 season
Barclays Premier League clubs ranked by average attendance 2019/20
Description
While old rivals Liverpool FC may have run off with the Premier League trophy, it was Manchester United who
Source(s) worldfootball.net topped the average attendance table in the 2019/2020 season. An average of 57,942 watched every home
match at Old Trafford, meaning that the Red Devils more or less sold out the stadium for every one of the
Premier League home games. This figure is skewed by the fact that the final 92 fixtures of the Premier League
Survey period 2019/20 season were played behind closed doors as a result of the COVID-19 pandemic in 2020 . Best league in the
world? Premier League attendances have been on the rise for the last decade, with the 2017/18 season
Region(s) United Kingdom (England) representing a peak in the figures - some 38,484 fans on average attended each home game of that season .
Whilst these are impressive figures for a league often dubbed the best in the world, they pale in comparison to
Number of respondents n.a. those of the German Bundesliga. Over 43,000 fans attended an average game in Germany`s top league in
2019, with the highest average attendance found at Borussia Dortmund`s Signal Iduna Park . Manchester
Age group n.a.
United`s supremacy in danger? While they remain the most successful Premier League team of all time ,
Special characteristics n.a. Manchester United has found success hard to come by in recent years. Indeed, United`s most recent title came
back in the 2012-13 season, which was legendary manager, Sir Alex Ferguson`s, final season of management
Published by worldfootball.net before his retirement. This title drought in recent years will only have been compounded by the fact that local
rivals, Manchester City, were crowned champions in both 2018 and 2019. However, the Red Devils can take
Publication date August 2020 solace in the fact that the club remains one of the most valuable brands in world soccer. .
Notes: Attendance were severely impacted by the fact that the final 92 games of
the season were played behind closed doors due to the COVID-19
pandemic.
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95 References
Teams of the Premier League ranked by most expensive match-day ticket in 2020 (in GBP)*
Premier League clubs by most expensive match-day ticket 2019/20
Description
During the 2019/20 Premier League season, Arsenal sold the most expensive match-day ticket at 97 British
Source(s) BBC; freesupertips pounds, followed by West Ham for 95 British pounds. Season tickets When it comes to season tickets during this
season, West Ham was the Premier League club with the cheapest season ticket in the Premier League at a
Conducted by BBC; freesupertips
cost of 330 British pounds in 2020. The most expensive season ticket was sold by Arsenal for 2,013 British
Survey period 2020 pounds. The stadiums While the highest stadium capacity of Premier League clubs is that of Manchester United
at the Old Trafford stadium with a capacity of 74,140, the average attendance was at 38,484 as of 2019, a figure
Region(s) United Kingdom which saw a significant decline in 2020 due the the impact of the COVID-19 containment measures. The
average stadium utilization in the Premier League has been well above 90 percent and steadily increasing in
Number of respondents n.a. recent years.
Age group n.a.
Published by BBC; freesupertips
Original source bbc.com
Notes: n.a.
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96 References
Teams of the Premier League ranked by cheapest match-day ticket in 2019/20 (in GBP)
Premier League clubs by cheapest match-day ticket 2019/20
Description
During the 2019/20 Premier League season, Liverpool sold the least expensive match-day ticket at nine British
Source(s) BBC; freesupertips pounds, followed by Hull City for 21 British pounds. Most team`s tickets ranged in pricing, for example,
Tottenham`s most expensive match-day ticket cost 81 British pounds, their cheapest match-day ticket cost 32
Conducted by BBC
British pounds. Season tickets When it comes to season tickets during this season, Huddersfield was the only
Survey period 2019/2020 Premier League club with a set price, charging 249 for theirs, making it the cheapest season ticket in the Premier
League . The most expensive season ticket was sold by Tottenham for 2,200 British pounds. The stadiums
Region(s) United Kingdom While the highest stadium capacity of Premier League clubs is that of Manchester United at the Old Trafford
stadium with a capacity of 74,879, the average attendance was at 38,495 as of 2018. The average stadium
Number of respondents n.a. utilization in the Premier League has been well above 90 percent and steadily increasing in recent years.
Age group n.a.
Published by BBC; freesupertips
Original source freesupertips.co.uk
Notes: n.a.
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97 References
Teams of the Premier League ranked by most expensive season ticket in 2019/20 (in GBP)
Premier League clubs by most expensive season ticket 2019/20
Description
For the 2019/20 Premier League season, West Ham United sells the least expensive seasonal ticket at 320
Source(s) freesupertips British pounds, followed by Manchester City for 325 British pounds. All team`s seasonal cards range in pricing as
for example, Tottenham`s cheapest season ticket cost 795 British pounds, just as it did in the previous season,
Conducted by freesupertips
their most expensive season ticket cost 2,200 British pounds in the previous season and became considerably
Survey period 2020 cheaper in the 2019/20 season at 1,895 British pounds. Match-day tickets Match-day ticket prices range
somewhat different. Whereas, during the 2018/19 season, Huddersfield had a set price for a single game ticket
Region(s) United Kingdom at 30 British pounds, other Teams had a range falling slightly low, one of which was Liverpool who sold the
cheapest match-day ticket in the Premier League at nine British pounds. The most expensive match-day ticket
Number of respondents n.a. was sold by Arsenal at 97 British pounds. The stadiums While the highest stadium capacity of Premier League
clubs is that of Manchester United at the Old Trafford stadium with a capacity of 74,879, the average attendance
Age group n.a.
was at 38,495 as of 2018. The average stadium utilization in the Premier League has been well above 90
Special characteristics n.a. percent and steadily increasing in recent years.
Published by freesupertips
Publication date June 2020
Notes: n.a.
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98 References
Teams of the Premier League ranked by cheapest season ticket in 2019/20 (in GBP)
Premier League clubs by cheapest seasons ticket 2019/20
Description
For the 2019/20 Premier League season, West Ham United sells the least expensive seasonal ticket at 320
Source(s) 90min.com British pounds, followed by Manchester City for 325 British pounds. Every team`s seasonal cards ranged in
pricing, some more than others, as for example Tottenham`s cheapest season ticket cost 795 British pounds,
Conducted by 90min.com
their most expensive season ticket would cost 1,995 British pounds, which is still over 200 British pounds less
Survey period July 04, 2019 than the previous season, yet still represents the most expensive season ticket pricing in the Premier League.
Match-day tickets When it comes to match-day ticket prices, clubs show a slightly lower range. Liverpool, during
Region(s) United Kingdom the 2018/19 season, sold the cheapest match-day ticket in the Premier League at nine British pounds and the
most expensive match-day ticket was sold by Arsenal at 97 British pounds. The stadiums The highest stadium
Number of respondents n.a. capacity of Premier League clubs is that of Manchester United at the Old Trafford stadium with a capacity of
74,879 and the average attendance of all clubs combined stood at 38,495 as of 2018. The average stadium
Age group n.a.
utilization in the Premier League has been well above 90 percent and steadily increasing in recent years.
Published by 90min.com
Original source 90min.com
Notes: The source adds the following information: "Data collected for match-going
adults does not include discounts (family pricing, direct debit, Early Bird)
on offer, excluding Sheffield United."
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99 References
Have you attended a home match from your favourite Premier League club in the past 12 months?
Attending a home match by the favourite Premier League club in England 2018
Description
The displayed data on the attendance of a home match by the favourite Premier League club shows results of
Source(s) Statista Survey the Statista European Football Benchmark conducted in England in 2018. Some 34 percent of respondents
stated that they had attended several home matches from their favorite Premier League club in the past 12
Conducted by Statista
months.
Survey period June 22 to 30, 2018
Number of respondents 1813
Age group 18 years and older
Special characteristics respondents who attended a football match at a stadium in the past 12
months; persons interested in football
Published by Statista
Original source statista.com
Notes: n.a.
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100 References
Have you attended an away match from your favourite Premier League club in the past 12 months?
Attending an away match by the favourite Premier League club in England 2018
Description
The displayed data on the attendance of an away match by the favourite Premier League club shows results of
Source(s) Statista Survey the Statista European Football Benchmark conducted in England in 2018. Some 25 percent of respondents
stated that they had attended several away matches from their favorite Premier League club in the past 12
months.
Special characteristics respondents who attended a football match at a stadium in the past 12
months; persons interested in football
Notes: n.a.
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101 References
Premier League teams ranked by stadium capacity in the 2020/21 season
Capacity of Premier League stadiums 2020/21
Description
Old Trafford, home to Manchester United, is the biggest stadium in the English Premier League, with a capacity
Source(s) Premier League of 74,140. It is the second-largest football stadium in the United Kingdom, behind only the national stadium,
Wembley, which has a capacity of 90,000. Manchester United's Theatre of Dreams As well as having the biggest
stadium in the league, the Red Devils also boast the highest attendance of all Premier League Clubs. United are
Survey period 2020/21 able to sell out Old Trafford for the majority of their home league games, although the team's home attendance
was severely affected by the COVID-19 crisis as many of the games in the second half of the 2019-20 season
Region(s) United Kingdom were played behind closed doors. Despite some turmoil off the pitch since the retirement of long-standing
manager, Sir Alex Ferguson, in 2013, fans still come in their thousands to see one of the most famous teams in
Number of respondents n.a. world soccer play live. Manchester United`s average home attendance has been unwaveringly high in the last
decade and looks unlikely to change any time soon, regardless of what happens on and off the pitch.
Age group n.a.
Tottenham`s new home After many delays and problems, Tottenham Hotspur`s new stadium finally hosted its
Special characteristics n.a. first Premier League game on 3rd April 2019, some seven months after the planned opening. The new stadium
replaced the club`s old home, White Hart Lane, and, with a capacity of over 62 thousand, it is the second biggest
Published by Premier League stadium in the Premier League and the largest club stadium in London. Backed by wealthy chairman, Daniel
Levy, Spurs` revenue has more than doubled since 2013 and the club`s brand value is higher than ever . With a
Publication date September 2020 new stadium to call home, it seems that Tottenham Hotspur are going from strength to strength. Will they be able
to match this success on the pitch?
Original source Premier League Season Handbook Season 2020/21, page 3-42
Notes: n.a.
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102 References
Annual revenue from the top 10 stadium naming rights deals in the Premier League as of July 2019
(in million euros)
Premier League top 10 stadium naming rights revenues per year 2019
Description
Old Trafford, home stadium of Manchester United , has the highest annual revenue from its naming rights
Source(s) Sponsors sponsorship deal in the Premier League, followed by Etihad Stadium, which belongs to Manchester City .
Conducted by Sponsors
Survey period July 2019
Age group n.a.
Published by Sponsors
Original source sponsors.de
Notes: n.a.
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103 References
Distribution of tickets sold in the Premier League in the United Kingdom (UK) as of 2018, by
category
Premier League: breakdown of tickets sold 2018, by category
Description
Approximately 70.4 percent of Premier League tickets sold in 2018 were adult tickets. Roughly one fifth of tickets
Source(s) Premier League sold were Junior and Senior tickets, while the remainder consisted of young adult and disability tickets.
Survey period 2018
Age group n.a.
Published by Premier League
Publication date December 2018
Original source premierleague.com
Notes: n.a.
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104 References
Distribution of stadium seat allocation in the Premier League in the United Kingdom (UK) as of
2018, by category
Premier League: breakdown of stadium seating 2018, by category
Description
From close to 800 thousand seats across Premier League stadiums as of 2018, the vast majority of 74.7 percent
Source(s) Premier League are standard seating, followed by 8.7 percent hospitality seating and 8.4 family seating. Less than one percent is
usually reserved for match-day purposes such as broadcasting.
Survey period 2018
Age group n.a.
Notes: * For use of on match-days such as segregation of home and away fans
or broadcasting requirements.
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105 References
Distribution of match-day tickets sold in the Premier League in the United Kingdom (UK) in 2018, by
price class
Premier League: breakdown of single tickets sold in 2018, by price class
Description
When breaking down Premier League tickets sold in 2018, into price classes of 20 British pounds differences,
Source(s) Premier League only three percent of match tickets that were sold, cost more than 60 British pounds. Almost half of ticket sales
were between 20 and 40 British pounds that year.
Survey period 2018
Age group n.a.
Notes: n.a.
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106 References
Teams of the Premier League ranked by the price of a pie in 2019/20 (in GBP)
Premier League clubs by price of a pie 2019/20
Description
The revenue of the Premier League primarily comes from broadcasting fees, followed by commercial and
Source(s) freesupertips sponsorship deals. Matchday income accounts for an estimated 720 million British pounds during the 2019/20
season. Concessions is a part of that revenue and a prominent food being sold are pies. During the 2019/20
season, Chelsea sold the most expensive pie for 4.5 British pounds. The cheapest pie was sold by Liverpool for
Survey period 2020 2.9 British pounds. Tickets Tickets are another source of matchday revenue. During the 2018/19 season,
Arsenal FC sold the most expensive matchday ticket in the Premier League , at 97 British pounds while
Region(s) United Kingdom Liverpool FC sold the cheapest . As for season tickets, Totteham had the most expensive season ticket for 1,995
British pounds and West Ham United provided the cheapest season ticket for 320 British pounds. The stadiums
Number of respondents n.a. While the highest stadium capacity of Premier League clubs is that of Manchester United at the Old Trafford
stadium with a capacity of 74,879, the average attendance was at 38,495 as of 2018. The average stadium
Age group n.a.
utilization in the Premier League has been well above 90 percent and steadily increasing in recent years.
Notes: n.a.
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107 References
Teams of the Premier League ranked by the price of a pint of beer in 2019/20 (in GBP)
Premier League clubs by price of a pint of beer 2019/20
Description
The statistic shows the ranking of the Premier League teams according to the price of a pint of beer at the
Source(s) freesupertips stadium in 2019/20. Chelsea FC sold the most expensive beer, retailing at 4.6 British pounds a pint.
Age group n.a.
Notes: n.a.
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108 References
Which club is your favourite Premier League club?
Favourite Premier League club in England 2018
Description
In 2018, Manchester United was the favorite Premier League club of a majority of respondents surveyed in
Source(s) Statista Survey (European Football Benchmark 2018/19) England. The 20-time champions of the English Premier League were supported by 22.6 percent of English
respondents that are interested in football and are fan of more than one club. Other popular clubs in the Premier
League included Liverpool, Arsenal and Chelsea. Which club in the Premier League has the least expensive
Survey period June 22 to 30, 2018 season ticket? During the 19/20 season, London-based club West Ham United offered the least expensive
season ticket compared to any club in the English Premier League. The Hammers sold their cheapest season
Region(s) United Kingdom (England) ticket at 320 Pounds, followed by Manchester United who sold their least-expensive seasonal ticket for 325
pounds for the entire domestic campaign. The seasonal tickets, however, ranged in prices for all clubs: The Red
Number of respondents 2,650 persons interested in football Devils for example sold their most expensive season ticket for 950 British Pounds for the same campaign. Most
valuable team in the Premier League Manchester United was the most valuable team in the Premier League
based on brand value in 2019. Currently the most successful club in England`s top tier based on number of
Special characteristics respondents who are fan of more than one club; persons interested in Premier League titles , the Red Devils were worth of US$1.65 billion that year. United`s arch rivals Manchester
football City ranked second followed by Chelsea and Liverpool Football Club.
Notes: n.a.
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109 References
Which of these Premier League clubs are you a fan of?
Most popular Premier League clubs in England 2018
Description
Manchester United was the most popular Premier League club in England in 2018: 28 percent of respondents in
Source(s) Statista Survey (European Football Benchmark 2018/19) the country supported the Red Devils. Other popular clubs in the Premier League included Liverpool, Arsenal
and Chelsea. Manchester United - a global football giant One of the most successful clubs in world football,
Manchester United is a brand recognized all over the world. Premier league side was the most valuable team in
Survey period June 22 to 30, 2018 English football in 2019 with a brand value of US$1.65 billion. The club generated a total revenue of almost
US$800 million in the same year, close to 40% of which came from the broadcasting segment . Which is the
Region(s) United Kingdom (England) most popular premier league club on social media? Manchester United might have gone through a dry patch in
terms of trophies for the past few campaigns, but this hasn`t done much damage to their popularity off the pitch.
Number of respondents 2,775 persons interested in football As of November 2019, the Red Devils had a total of 73.3 million followers on Facebook , more than any other
club in the Premier League. The Old Trafford club was also the most sought-after English football side on social
media sites like Instagram and Twitter as the club enjoyed a total dominance in terms of social media followers.
Special characteristics respondents who are interested in the club and love/like it; persons
Notes: Multiple answers were possible.
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110 References
Which of the following Premier League clubs are you interested in (e.g. results, transfers, news)?
Interest in Premier League clubs in England 2018
Description
The displayed data on the interest in Premier League clubs shows results of the Statista European Football
Source(s) Statista Survey (European Football Benchmark 2018/19) Benchmark conducted in England in 2018. Some 26 percent of respondents stated that they are interested in
Liverpool F.C..
Number of respondents 3,167 persons interested in football
Special characteristics persons interested in football
Back to statistic
111 References
Do you own merchandise products by your favourite Premier League club?
Ownership of merchandise products by the favourite Premier League club 2018
Description
The displayed data on the ownership of merchandise products by the favourite Premier League club shows
Source(s) Statista Survey (Statista European Football Benchmark 2018/19) results of the Statista European Football Benchmark conducted in England in 2018. Some 35 percent of
respondents stated that they own a kit of their favourite Premier League club.
Special characteristics respondents who have a favorite Premier League club; persons interested
in football
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112 References
How much have you spent on merchandise products of your favourite Premier League club in the
past 12 months?
Spending on merchandise products by the favourite Premier League club in England 2018
Description
The displayed data on the spending on merchandise products by the favourite Premier League club shows
Source(s) Statista Survey (Statista European Football Benchmark 2018/19) results of the Statista European Football Benchmark conducted in England in 2018. Some 9 percent of
respondents stated that they had spent 42-61 Pounds on merchandise products by their favourite Premier
League club in the past 12 months.
Special characteristics respondents who own merchandise products by their favourite Premier
League club; persons interested in football
Notes: n.a.
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113 References
Do you usually buy or get a kit of your favourite Premier League club every season?
Getting a new kit of the favorite Premier League club every season in England 2018
Description
The displayed data on getting a new kit of the favorite Premier League club every season shows results of the
Source(s) Statista Survey Statista European Football Benchmark conducted in England in 2018. Some 46 percent of respondents stated
that they buy a new kit of their favourite Premier League club every season.
Special characteristics respondents who own at least one kit of their favorite Premier League
club; persons interested in football
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114 References
Which of the following brands do you personally like?
Brand sympathy of Premier League main kit sponsors in England 2018
Description
The displayed data on brand sympathy of Premier League's main kit sponsors shows results of the Statista
Source(s) Statista Survey European Football Benchmark conducted in England in 2018. Some 14 percent of respondents state that they
personally like the brand American Express.
Special characteristics respondents who know the brand at least by name; persons interested in
football
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115 References
Premier League titles won from 1889 to 2020, by club
Most Premier League (EPL) titles 1889-2020
Description
Manchester United are currently the record title winners in the English top flight having won the division a total of
Source(s) worldfootball.net 20 times since 1889. Most of these wins came after the inception of the Premier League at the start of the
1992/93 season under the leadership of manager Sir Alex Ferguson. Indeed, United`s most recent title came in
the 2012-13 season, which was Ferguson's final season of management before his retirement. Since his
Survey period 1889 to 2020 retirement, city rivals Manchester City have lifted the trophy three times, while Liverpool won the most recent
championship during the 2019-20 season. Power of the Premier League The Premier League is undoubtedly
Region(s) United Kingdom one of the biggest soccer leagues in the world and is followed by fans from across the globe. As a result, the
Premier League TV broadcasting rights revenue has skyrocketed from 191 million U.S. dollars in its inaugural
Number of respondents n.a. 1992 season, to over 5.1 billion U.S. dollars in 2019. Another important revenue stream for Premier League
clubs is kit sponsorships - the value of thse kit sponsorship deals amounted to almost 350 million pounds in the
Age group n.a.
2019/20 season. Arsenal and Liverpool - kings of the cup While Manchester United lead the way in terms of
Special characteristics n.a. league titles, it is their historic rivals Liverpool FC who have claimed the most Football League Cup trophies .
The team from Merseyside has lifted the cup a total of eight times, most recently back in 2003. The other
Published by worldfootball.net domestic trophy that is up for grabs each year is the FA Cup, the world's oldest club soccer competition. Arsenal
FC have a record 13 FA Cup wins to their name, with the club's most recent title coming in 2017. Hot on
Publication date July 2020 Arsenal`s heels is Manchester United, whose 2016 victory marked their 12th victory in the cup.
Notes: The statistic includes the title winners of the First Division before the
introduction of the Premier League at the beginning of the 1992/93
season.
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116 References
Number of Football League Cup titles from 1961 to 2020, by team
British soccer teams with most League Cup titles 2020
Description
This statistic shows the winners of the Football League Cup from 1961 to 2020. Liverpool FC have won the most
Source(s) worldfootball.net League Cup titles, having lifted the trophy a total of eight times, most recently back in 2003.
Age group n.a.
Publication date March 2020
Notes: n.a.
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117 References
Winners of multiple* FA Cup titles from 1872 to 2020
British soccer teams with multiple FA Cup titles 2020
Description
Arsenal FC currently leads the way with 14 FA Cup titles to the club`s name, the most recent win having come in
Source(s) worldfootball.net 2020. Hot on Arsenal`s heels is Manchester United, whose 2016 victory marked their 12th victory in the oldest
club competition in the world. A cup for the underdogs? There is often talk about the "Magic of the FA Cup" and
how the competition brings up surprising results, with lower league teams beating higher placed ones. Indeed,
Survey period 1872 to 2020 the FA Cup has been won 10 times by teams outside the top division, most recently in 1980 with West Ham
United`s victory over Arsenal. The rise of Chelsea FC The 2018 edition of the FA Cup was won by Chelsea, who
Region(s) United Kingdom beat Manchester City 1-0 in the final. This title marked Chelsea`s eighth success in the competition, drawing
them level with Tottenham Hotspur on the overall number of titles. Six of Chelsea`s eight titles have come since
Number of respondents n.a. the turn of the millennium, which can partly be attributed to the takeover of the club by Roman Abramovich in
2003. The billionaire owner has injected significant amounts of cash into the club, meaning that the club`s brand
Age group n.a.
value has increased from 314 million U.S. dollars in 2011 to over one billion U.S. dollars in 2019 . This made
Special characteristics n.a. Chelsea the fourth most valuable brand in the Premier League, just behind the two Manchester clubs and
Liverpool . With this money comes the ability to attract superstars to the club and, in the 2019/2- season, the
Published by worldfootball.net annual first-team player salary at Chelsea stood at around 4.77 million pounds .
Notes: * A total of 20 teams have won the FA Cup on one occasion.
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118 References
Transfer fee spending of Premier League football clubs from 2010 to 2019 (in million euros)
Premier League football clubs' spending on transfer fees 2010-2019
Description
The Premier league is growing in every aspect. Over the last decade, the total transfer fees of clubs in the
Source(s) CIES Football Observatory Premier League have more than quadrupled. In 2019 they amounted to approximately 2 billion euros. The
majority of revenue comes from broadcasting, which generated close to 3 billion euros during the 2018/19
Conducted by CIES Football Observatory
season. Match-day revenues accounted for roughly 1.38 billion euros. Brand and market value When looking at
Survey period 2010 to 2019 the top 10 team market values in the Premier League , Manchester City has been on top since the end of 2017,
as of 2019 standing just slightly above one billion British pounds. However, when it comes to the brand value of
Region(s) Europe, United Kingdom (England) Premier League clubs , it is Manchester United who ranks highest. Close to 6 billion in transfer fees in Big-5
leagues The Premier League is part of the soccer leagues of the ´Big Five`, which refers to the top tier football
Number of respondents n.a. leagues of England, Germany, Spain, Italy and France. Together they generated a total revenue of roughly 17
billion euros in the 2018/19 season, of which England accounted for approximately 5.65 billion. Out of those 17
Age group n.a.
billion, the ´Big Five` spent roughly 5.8 billion on transfer fees , of which around 4.7 billion were spent during the
Special characteristics n.a. summer and 1.1 billion in winter.
Published by CIES Football Observatory
Original source football-observatory.com
Notes: n.a.
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119 References
Spending of Premier League clubs in the January transfer window from 2006 to 2020 (in million
pounds)
Transfer spending of Premier League clubs, January transfer window 2006-2020
Description
This statistic shows the spending of Premier League clubs during the January transfer window from 2006 to
Source(s) BBC 2020. A total of 230 million pounds was spent by Premier League clubs on transfers in January 2020.
Conducted by BBC
Age group n.a.
Published by BBC
Original source bbc.com
Notes: n.a.
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120 References
Total transfer expenditure of clubs of the Premier League in the United Kingdom (UK) from
2010/2011 to 2019/2020 (in million GBP)
Total transfer expenditure of Premier League football clubs 2010-2020
Description
This statistic depicts the total transfer expenditures of clubs of the Premier League in the United Kingdom (UK)
Source(s) Transfermarkt from 2010/2011 to 2019/2020. As of August 5th 2020, the 2017/18 season had the highest overall transfer
expenditure in the Premier League with a total of approximately 1.93 billion British pounds in transfer fees.
Conducted by Transfermarkt
Survey period as of August, 2020
Age group n.a.
Published by Transfermarkt
Original source transfermarkt.co.uk
Notes: n.a.
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121 References
Average annual player salary in the English Premier League in 2019/20, by team (in million U.S.
dollars)
Average player salary in the EPL 2019/20, by team
Description
During the 2019/2020 football season, Manchester City paid the highest average annual player salary out of all
Source(s) Sporting Intelligence teams in the English Premier League (EPL) , with an average of roughly 8.73 million U.S. dollars. Manchester
United was the highest paying club in the EPL for the previous two seasons, while Sheffield United, which
moved up into the EPL from the Football League Championship this season, paid the lowest annual average of
Survey period 2019 to 2020 approximately 910 thousand U.S. dollars per player in 2019/20. Payments in similar European leagues
Manchester City may be the most generous employer in the EPL at this point but they don`t hold this title at the
Region(s) United Kingdom European level. Juventus, in Italy`s Serie-A for example, pay their players an average of 10.1 million U.S. dollars
. This slightly higher amount comes in spite of the facts that the EPL generates revenue of more than twice as
Number of respondents n.a. much as the Serie A overall. Money reflects fandom Manchester United holds the record for most EPL
championships won and with such success comes a large fanbase. When asked "Which club is your favourite
Age group n.a.
Premier League club?" , 22.6 percent of English stated Manchester United, followed by 16.4 percent naming
Special characteristics n.a. Liverpool Football Club.
Published by Sporting Intelligence
Original source Global Sports Salaries Survey 2019, page 55
Notes: n.a.
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122 References
Top 10 transfer fees paid by clubs of the Premier League in the United Kingdom (UK) as of 5th
August, 2020 (in million GBP)
Top ten transfer fees of the Premier League in the United Kingdom as of 2020
Description
This statistic depicts the top ten transfer fees paid by clubs of the Premier League in the United Kingdom (UK) as
Source(s) Transfermarkt of 5th August, 2020. At this point in time, the most expensive transfer fee, of approximately 94.5 million British
pounds, was paid by Manchester United to Juventus for the player Paul Pogba in August 2016.
Survey period as of 5th August, 2020
Age group n.a.
Original source Premier League Transfer Records
Notes: n.a.
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123 References
Top 10 transfer fees received by clubs of the Premier League in the United Kingdom (UK) as of
August 2020, by player traded (in million GBP)
Top ten received transfer fees of the Premier League in the United Kingdom as of 2020
Description
This statistic depicts the top ten transfer fees received by clubs of the Premier League in the United Kingdom
Source(s) Transfermarkt (UK) as of August 5th 2020. At this point in time, the highest transfer fee of approximately 130.5 million British
pounds was received by Liverpool from FC Barcelona for the player Philippe Coutinho in January 2018.
Survey period August 5th, 2020
Age group n.a.
Original source Premier League Transfer Records
Notes: n.a.
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124 References
Top ten team market value trends of the Premier League in the United Kingdom (UK) from 2011 to
2020 (in million GBP)
Top ten team market values of the Premier League in the UK from 2011 to 2020
Description
This statistic depicts the top ten team market value trends of the Premier League in the United Kingdom (UK)
Source(s) Transfermarkt from 2011 to 2020. The market value of Manchester City remains on top with a sum of approximately 953 million
British pounds as of 1st September 2020. Further information about the Premier League can be found in the
Dossier: Premier League and more facts on football in the UK can be found in the Dossier: Football in the United
Survey period 2011 to 2020 Kingdom .
Age group n.a.
Original source Total market value trend of all clubs of Premier League
Notes: n.a.
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125 References
Revenues and wage costs of Premier League clubs in England from 2017 to 2019 (in million euros)
Revenues and wage costs of Premier League clubs in England 2017-19
Description
The statistic shows the Revenues and wage costs of Premier League clubs in England from 2017 to 2019. In the
Source(s) Deloitte 2018/19 season, the revenues of the Premier League amounted to 5,157 million euros whereas the wage costs
amounted to 3,155 million euros.
Age group n.a.
Notes: n.a.
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126 References
Revenues and wage costs of Premier League clubs in England in 2019, by club (in million euros)
Revenues and wage costs of Premier League clubs in England 2019, by club
Description
The statistic shows the Revenues and wage costs of Premier League clubs in England from 2017 to 2019, by
Source(s) Deloitte club. In the 2018/19 season, the revenues of Manchester United amounted to 627 million euros, whereas the
wage costs amounted to 352 million euros.
Survey period 2019
Age group n.a.
Notes: n.a.
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127 References
How would you rate your club's current financial position?
UK football clubs finance survey: current financial health as of 2019, by league
Description
This statistic presents opinions on the financial health of football clubs in the United Kingdom in 2019 as
Source(s) BDO expressed by club finance directors of various leagues. A total of 26 percent of financial directors reported that
their clubs were in a very healthy financial condition.
Conducted by BDO
Survey period 2019
Special characteristics finance directors of football clubs
Published by BDO
Original source The Annual Survey of Football Club Finance Directors 2019, page 10
Notes: n.a.
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128 References
Distribution of football clubs in English Premier League in the United Kingdom (UK) in 2019, by
financial concern
Europe: clubs in English Premier League 2019, by financial concern
Description
According to the finance directors of the clubs in the English Premier League in 2019, relegation was the leading
Source(s) BDO financial concern to their club. Approximately 35 percent of the finance directors stated it as a concern, and 30
percent identified transfer fees and player cost inflation.
Conducted by BDO
Survey period 2019
Age group n.a.
Published by BDO
Original source Investing for success: football finances and commercial growth - the
annual survey of football club finance directors 2019
Notes: The source adds the following information: "The report is based the
findings of our annual survey of finance directors from a cross section of
English Premier League, Football League Championship and Football
Leagues One and Two."
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129 References

Study Id18623 Premier League Statista Dossier

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Premier League

01 Pro football market (Big-5)

02 Revenue. brand value & sponsorships

Premier League top 5 sponsorship revenue breakdown 2019, by club 15

03 Broadcasting & media rights

04 Match Day (Attendance)

Premier League: breakdown of stadium seating 2018, by category 41

07 History & transfer spendings

UK football clubs finance survey: current financial health as of 2019, by league 67

Pro football market (Big-5)

Note(s): Europe; 2006/07 to 2018/19

England Italy Germany Spain France

Note(s): Europe; 2006/07 to 2020/21

Brand value in million U.S. dollars

Real Madrid CF 1,572

Manchester United 1,456

Manchester City FC 1,245

FC Bayern München 1,169

Paris Saint-Germain FC 1,070

Tottenham Hotspur FC 868

Note(s): Europe; 2020

Total revenue in million euros

Real Madrid 691.8

Bayern Munich 634.1

Manchester United 580.4

Manchester City 549.2

Paris Saint-Germain 540.6

Tottenham Hotspur 445.7

Juventus Turin 397.9

Borussia Dortmund 365.7

Atlético Madrid 331.8

Internazionale Milan 291.5

FC Zenit Saint Petersburg 236.5

Stream of revenue in million euros

Matchday Broadcasting Commercial

0 100 200 300 400 500 600 700 800 900

FC Barcelona 159.2 298.1 383.5

Germany England Spain Italy France

Note(s): Europe; 1996/97 to 2018/19

Revenue. brand value & sponsorships

Commercial Matchday Broadcasting

4,000 3,406 4,133

2,000 763 614

Note(s): Europe; 2014 to 2019

Revenue in million U.S. dollars

Manchester United 764.17

Manchester City 655.7

Tottenham Hotspur 559.41

West Ham United 235.22

Leicester City 218.16

Newcastle United 214.5

Wolverhampton Wanderers 209.63

Crystal Palace 187.69

Brighton & Hove Albion 174.28

Note(s): Europe; 2018/19

Manchester United Chelsea Manchester City Arsenal Liverpool Tottenham Hotspur

Note(s): United Kingdom (England); 2011 to 2020

Note(s): United Kingdom (England); 2009/10 to 2019/20

Kit sponsorship revenue in million GBP

Manchester United (Chevrolet) 64

Manchester City (Etihad) 45

Liverpool FC (Standard Chartered) 40

Arsenal FC (Fly Emirates) 40