Service marketing:

Case study 1
Sullivan Ford Auto World:
Question no 1:
Marketing a car:
Marketing a car is buying and selling of a car their
advertisement, promotions, that attracts customer to buy a car to
generate profit
It works on marketing mix and it’s an orthodox way.

Marketing a service:
It is based on relationship and value. It is a form of a product that
consists of activities benefits or satisfaction offered for sale and are
essentially intangible and don’t result in ownership of anything.

Difference
Marketing A car Marketing a Service

It emphasize on the buying It emphasizes on monetary

and selling prospects of
consumer making
transaction ,to take ownership
of the product
Marketing a car is easy.
Because the product can be
seen ,touched or can be
experienced
transactions, time and efforts
are exchange for labor skills.
But ownership of product is
not seem
Marketing a services cannot
be seen. It’s an intangible
products which making it
tough for the customers to
 imagine what actually happens
Illustrate the features of the Not illustrate the features of
products. the products.

It sales value It sales relationship

It works on marketing mix It works on marketing mix

consists on 4ps consists on 7ps
(Price ,place, promotion, (process ,physical
product) environment ,people)
It can be owned and resold to It is neither owned nor
another party. transferred to another party.

Quality of product can be Quality of service is not

easily measured. measurable

The process of identifying a Promotion of services being

market to promote products offered by the company
with the aim of generating
sales
It has Rapid response It has relatively low response

In marketing a car customer In customer avail value

receive product