Toyota Brand

Toyota’s value proposition has been focused on reliability issue, parts

supply and quality (Toyota Corporation 5; Toyota Forklift 1). Toyota believes that

customers are after of reliability issue and that they are after of the value for their

money. Thus, part of it is to ensure that the products they purchased were built to

keep on working. Toyota sees to it that the products they produced are built to

minimize maintenance cost. In this way, the Toyota brand over a period of time

has earned remarkable reputation for its impeccable reliability. Thus, history of its

recalls on products with questionable reliability was central to its commitment to

produce reliable product and service offerings. On the other hand, Toyota

believes that customers have the parts of its product offerings whenever they

need them. In this way, customers are ensured to maximize the working potential

of the products they purchased from Toyota. This increases productivity and cost

savings. Lastly, Toyota brand ensures customers the quality of a product offering

they deserve to have. Toyota brand is Toyota Corporation’s asset knowing that it

implies quality which is integrated with its cutting edge technology.

The value proposition for Toyota brand sounds good to prospective

customers who are after of certain values such as primarily on reliability, parts

supply and quality. These customers are certainly in line with business that

maximizes their advantage on cost savings and productivity. Toyota therefore is

creating a good competitive advantage in this area.

 Toyota brand is simply trying to emphasize quality in general and this is

the most important aspect that a consumer who is after of productivity and cost

savings is looking for in an automobile brand.

Reference

Toyota Corporation. The Official Site. 22 February

2011.<http://www.toyota.com/>.

Toyota Forklift. Value Proposition. 22 February 2011

<http://www.toyotaforklift.co.za/index.php?
option=com_content&view=article&id=20&Itemid=44>.