ND Creative Media Production Y2 – SEM 2 - 2020

Understanding the Creative Media Sector

Assignment Details Contents
Title: Understanding the Creative Media Sector This is your Assignment brief for this Unit. It
Assessors: Faustina Starrett & Tracy Cullen covers Four Outcomes, in which you must achieve
School: Media, Multimedia & Performing Arts a Pass. The brief outlines what you must do to
Programme level: 3 Assignment number: 2 achieve a Pass, Merit, or Distinction. Read the
Careers Portfolio Scenario and Tasks and follow them closely using
Issue date: 26/02/2020 Interim hand-in (if the notes and guidelines covered in class and
applicable): resources provided.
Feedback: Due: 20/05/2020 This assignment is linked to work you are doing in
other Units which you can provide links to.
IV: Jim Doherty IV date: 29/01/2020

Outcomes:
1 Understand the structure and ownership of the media sector
2 Understand ethical and legal constraints within the media sector
3 Understand the regulation of the media sector
4 Know about employment opportunities and job roles in the media sector
5 Be able to prepare personal career development material.
Overview

Indicative Content
1 Understand the structure and ownership of the media sector
Sector: television, radio; film; animation; interactive media; publishing; press; photo-imaging;
advertising and marketing .Structure and ownership: private ownership; public service media;
multinationals; independents; conglomerates; voluntary; cross-media; diversification; vertical and
horizontal integration; share of ownership; mergers and takeovers; cross-media regulation; sources of
income; product diversity; profitability of product range; performance against financial concerns;
organisational objectives; licenses and franchises; competitors; customers; national and global
competition and trends
2 Understand ethical and legal constraints within the media sector
Ethical: social issues and sensitivities, e.g. representation of gender, representation of religious
beliefs, linguistic usages, accessibility; professional body codes of practice, e.g. BBC producers’
guidelines, accessibility standards Legal: content, interpretation and application of laws relating to
media, e.g. Broadcasting Act 1990(and later amendments),Obscene Publications Act 1959 (and later
amendments),Films Act 1985, Video Recordings Act 1984, Race Relations Act 1976 (and later
amendments), Human Rights Act 1998, privacy law; copyright and intellectual property law; libel law
3 Understand the regulation of the media sector
Regulatory and professional bodies: e.g. British Board of Film Classification (BBFC), British Video
Association, Film Distributors Association, Video Standards Council (VSC), Television, Radio and
Telecommunications Office for Communication (Ofcom), Press Complaints Commission (PCC),
Advertising Standards Authority(ASA), The Mobile Entertainment Forum (MEF),British Academy of Film
and Television Arts (BAFTA), The International Visual Communication Association (IVCA), , British
Interactive Multimedia Association (BIMA) Regulatory issues: e.g. ownership, monopoly, access,
consumer choice, freedom of information, censorship, taste and decency
4 Know about employment opportunities and job roles in the media sector
Employment opportunities: full-time; part-time; freelance; shift work; permanent; temporary;
multiskilled; voluntary; casual; hourly paid; recruitment (careers advice, trade fairs, national press,
trade press, personal contacts, networking, word of mouth, internet)
Job roles: e.g. creative, technical, editorial, marketing, managerial, administrative, legal, financial
Professional development: education and training, full-time, part-time, Level 2, Level 3, graduate;
work experience; continuing professional development; sources of information, trade unions, careers
ND Creative Media Production Y2 – SEM 2 - 2020
Understanding the Creative Media Sector
services; record of employment history and skills, e.g. curriculum vitae (CV), references, portfolio,
show reel, CD, personal website; career development, training on the job, continuing professional
development, self-training; functional skills (ICT, Mathematics, English)
Professional behaviour: reliability; attendance and punctuality; commitment; efficiency; self-
presentation; communication skills; contribution to team projects; time management; personal
responsibility
5 Be able to prepare personal career development material
Career development material: examples of work, e.g. portfolio, show reel, CD, MiniDisc™, personal
website; curriculum vitae (CV); application letters; references
Presentation for employment: interviewing skills; self-presentation (linguistic codes, dress codes,
interpersonal skills)

Scenario

As a Media Producer, you must create a Careers Portfolio that shows an understanding of the Media
Industries you are seeking employment in. The portfolio must include the following:

Provide casework on three Creative Media Companies including Regional, National & Multi-National
examples. You should also Cross Reference to Unit 8 Understanding the Television and Film Industries
- Year 1

Evidence of research for a minimum of 3 vacancies for prospective employment and training in your
intended profession. A clear description of the job roles involved in these 3 posts (management;
creative; technical; research; administrative) and the working patterns. (Shift work; fixed term; office
hours; freelance; irregular patterns; hourly rates; piece work) Try to ensure that the vacancies are in
different areas with different working patterns. Choose realistic vacancies that explore your own
career development from completion of your NDMP. Your research should also show an awareness and
understanding of types of contracts of employment and legal and ethical constraints that could affect
your working life.

You must write up an industry Curriculum Vitae using – www.linkedin.com and produce a short show
reel and/or portfolio of your work for distribution to prospective employers, clients or colleges.
These self-promotional materials should highlight your skills, abilities, achievements and creativity.
Reference your completed UCAS, CAO or HND Application listing your education, training and skills
development including your personal skills, technological skills, training needs and personal
development plan.
Ensure you have referenced all sources of information/Training provided including guest speakers,
workshops attended, (Curriculum Project events), Industry visits and Erasmus opportunities where
applicable.

Please note that your show reel should be between 1-2 minutes but no longer.
 ND Creative Media Production Y2 – SEM 2 - 2020
Understanding the Creative Media Sector
Tasks Pass Criteria
You must create a Careers Portfolio, which shows an understanding of To achieve each outcome
the media (Creative) industries. The portfolio must include the following: a learner must
demonstrate the ability
1.1 Opening summary statement describing the structure and to:
ownership of the media sector.
P1Summary or Short Video Clip-500w P1 describe the structure and
ownership of the media
1.2 Your casework on Creative Media Companies of your choice, this can sector
include social media influencers in Creative Media. P2 describe ethical and legal
P1 - Powerpoint
constraints within the media
sector
2. Provide a summary report describing the ethical and legal constraints
people working within the media sector need to be aware of. Use examples from
your own project work with clients.
P2 Report Part 1 ref links to examples (500w)

3. Provide a summary report describing the regulation of the media

sector with examples.
P3 Report Part 2 ref links to examples (500w P3 describe the regulation of
2. the media sector

re Research 2 vacancies for prospective employment and training in your

int profession, from 2 recruitment sources. A clear description of jobs and P4 describe employment
working patterns. Your research should also show an awareness of opportunities and job roles in
regulatory framework. the media sector

P3 P4 PP Presentation
•
• 3. Prepare a Show reel to show your skills, achievements and creativity.
Please note that your show reel should be between 1-2 minutes but no P5 prepare personal career
longer. ( Include reference to employment/training Linked in Profile development material using
including your personal skills, technological skills, training needs and basic formal language.
personal development plan. Reference your www.weebly.com site to
evidence your portfolio projects and events calendar.
•
P4 P5 Showreel

The tasks are designed to give you the opportunity to meet the grading
criteria P1, M1 and D1.Above.
ND Creative Media Production Y2 – SEM 2 - 2020
Understanding the Creative Media Sector
Merit Criteria Distinction Criteria
Merit: - Pass criteria plus following:
M1 explain the structure and
ownership of the media
sector with reference to
detailed illustrative examples
M2 explain ethical and legal
constraints within the media
sector with reference to
detailed illustrative examples
M3 explain the regulatory issues
affecting the media sector
with reference to detailed
illustrative examples
M4 explain employment
opportunities and job
roles in the media sector
with reference to detailed
illustrative examples
M5 prepare carefully produced
personal career development
material using generally
correct formal language.
Distinction: - Merit criteria plus following:
D1 comprehensively explain
the structure and ownership
of the media sector with
reference to elucidated
examples
D2 comprehensively explain
ethical and legal constraints
within the media sector
with reference to elucidated
examples
D3 comprehensively explain the
regulatory issues affecting the
media sector with reference
to elucidated examples
D4 comprehensively explain
employment opportunities
and job roles in the media
sector with reference to
elucidated examples
D5 prepare personal career
development material to
a quality that reflects near professional
standards,
consistently using correct
Formal language.
ND Creative Media Production Y2 – SEM 2 - 2020
Understanding the Creative Media Sector
Further Guidance
Industry Speakers Calendar & Curriculum Project Folder
Moodle – Student Interactive Learning Platform
Careers Education Advice Information & Guidance (CEAIG)
Student Services Resource Centre (Tower Building)
UCAS/ related Careers Information workshops & Events
Industry Events & Speakers
Client Briefings
Foyle Film Festival Industry Workshops: (Schedule of events in course Calendar)
Pitching Workshops
BBFC events - Regulation of Media Industries
Futures in a Digital World MARK Whoriskey
TV Studio - UTV careers Networking Event for Students
BBC Belfast - Studio Tour & Industry speakers
Awards Grand Ceremony - BFI (Date to be confirmed)
‘BEST IN FE’ Awards ceremony June 2020
Curriculum Project - Industry Careers & Training Events schedule
John Mitchell – Royal Television Society – Audio & Lighting Workshops
BFI Camera Workshops
Books
Dyja E ‘BFI Film and Television Handbook’ (British Film Institute, updated yearly)
Geraghty C ‘The Television Studies Book’ (Hodder Arnold, 1997)
Gomery D and Hockley L Television Industries (BFI Publishing, 2006)
Hesmondhalgh D Media Production (Open University Press, 2005)
Hilmes M the Television History Book (British Film Institute Publishing, 2003)
Holland P The Television Handbook (Routledge, 2000)
Johnson C and Turnock R ITV Cultures: Independent Television over Fifty Years
(Open University Press, 2005)
Langham J Lights, Camera, Action: Working in Film Television and Video (British
Film Institute, 1996)
Journals
Broadcast Magazine
Royal Television Journals
Screen International
Websites
www.ucas.ac.uk
www.jobs.ac.uk
www.worksmart.org.uk
Www.bbc.co.uk— the BBC's online resources for television, radio and film employment and training
opportunities
www.bfi.org.uk — website of the British Film Industry
www.broadcastnow.co.uk — daily broadcast, production and radio news, plus jobs TV ratings and
analysis
www.shootingpeople.org/account/auth.php — a film makers’ network site with Information about
jobs and resources
www.skillset.org.uk — website of Skillset, the Sector Skills Council for the audiovisual
Industries
Www.ukfilmcouncil.org.uk — website of the British Film Council