Arturo Acuña, David Garcia, Gabriel Jaramillo, Daniel Valencia

Marketing plan for our production

We are going to upload our final product to SoundCloud, for the facilities that the app brings us
in order of the distribution of the song. And our main strategy of marketing is going to be a very
special Briketa Episode, that we are advertising throughout the weeks, in other Briketa programs.
The Episode with consist of the feeling of longing for the old times, in which we present
different songs similar to our song in terms of thematic, were we tall in between songs about our
experience during the school, and the relationships where build during our pass-through school,
and finally our experience in 11 grade during the pandemic, to build up the felling to release our
song at the end of the program, like a closure of not only the conversatory but our pass-through
school. And also, we will put our song on other programs that talk about or touch the topic of
nostalgia in an environment full of students not necessarily in the Campestre but in other schools
and that leads us to our second strategy and its by making a podcast that talks about how we
lived our lives during the pandemic, especially during the last two years of our scholar lives, we
think this can be a good strategy because it can help understand the school community how we
struggled in what was supposed to be the best two years of our school life and how we coped
with it, and we plan to play our song in recess time because most of the school are having free
time and we have more chance of gathering an audience in the school.

We are also announcing our song throughout an Instagram profile of advertisement, and doing a
countdown till the day we are going to present the song in Briketa. This is going to be a
successful potential strategy because it generates expectancy among our audience and people, we
get the song to reach more and more people and we can even reach people outside the school to
know about our song. And we are going to release the song in the last days of May.

Songs for Briketa:

Hoy
Nueva Normalidad