RATIONALE:

1. Read the given

- The study will help perceive the risk factors and how the risk perceptions lead to both
generations' purchase intention concerning online shopping. By recognizing the risk factors and
comparing the perceptions of the Generation X and Generation Z that leads to their purchase
intentions amidst pandemic, the sellers can improve their strategies to their target consumer
either in Generation X or Generation Z.
2. Read the given
- Consumers' perceived risk has been identified as a critical factor in their decision-making
process when shopping online.
3. Read the given
4. Read the given
- These studies have all made significant contributions to our understanding of the dynamics of
the online shopping field, for us developed to provide with the requisite resources.
5. Therefore, in this study, it will analyze the influence of customer experience among Generation
X and Z perceptions of online shopping risks and how each form of risk perception affects online
purchasing intentions. It intends to explore the consumer's perception of online shopping. As an
ABM student, the study has significant managerial implications; it assures consumers about the
value of consumers' risk perceptions to implement appropriate risk-reduction strategies in
shopping online.

STATEMENT OF THE PROBLEM:

1. Read everything
SOP and corresponding statistical tool
1. Frequency and Percentage
2.Mean and Standard Deviation
3. Mean and Standard Deviation
4. Independent T-test
5. Pearson Correlation Coefficient

RESEARCH METHODOLOGY

- Research Design
1. Read Given
2. the aim of this analysis is to find relationships between independent and dependent
variables. Correlational research is a type of research approach that entails analyzing two
variables in order to create a statistically significant relationship between them.
3. In this sense, the goal of this study is to correlate the generations to see how online
shopping experiences influence people's expectations of particular types of risks associated
with online shopping and how those perceptions affect people's online purchasing
intentions in Lapu-Lapu City in terms of the following indicators: (1) The influence of online
shopping experiences on product, time, delivery, information security risk expectations on
purchasing intent. (2) Customers' buying intentions are influenced by their risk perception as
a result of their online purchasing experience
- Research Environment -Read given
 - Research Participants -Read given
- Research Instruments
1. Read given
2. A standard Likert scale question will ask the respondents whether they strongly agree,
agree, undecided, disagree, or strongly disagree with the given statements.
3. Read given
4. Ordinal scales were used to assess demographic factors such as gender and age. The second
section contains a list of four risk elements that were used to assess the degree of perceived
risk when buying something online: product, time, delivery, and information security risks.
The last part contains elements that assess purchase intention.
- Research Procedure
1. Approval
- The researcher will obtain approval from the school administrator to perform the study.
After obtaining all the necessary formal permissions from the school
2. Looking for participants
- Posting flyers on social media somewhat like crowd sourcing basing from the criteria that
they must be from generation x and z and has shopping experience
3. Handing the questionnaire
- The researcher would directly hand the questionnaire to the respondents at a time that is
suitable for them, ensuring that their schedule is not disrupted.
4. Collecting data
- The researchers will collect all of copies until the survey is completed.
5. Analysis
- After gathering all necessary data, the researcher will view and analyze it in view of the
research's main problem.
6. Interpreting

STATISTICAL DATA TREATMENT

- Read given

ETHICAL CONSIDERATION

- Read given
RESEARCH TOPIC DEFENSE

RATIONALE

SOP

METHO

DESIGN

ENVIRO

PARTI

INSTRU

PROCE

STAT

ETHICAL

 This research study will recognize the influence of online shopping experiences on risk
perceptions that will lead to purchase intention between the two generations, Generation X and Z.
- The study will help perceive the risk factors and how the risk perceptions lead to both
generations' purchase intention concerning online shopping. By recognizing the risk factors and
comparing the perceptions of the Generation X and Generation Z that leads to their purchase
intentions amidst pandemic, the sellers can improve their strategies to their target consumer either
in Generation X or Generation Z.
 With the prevalence of CoVid-19 in the country, generations in the country embraced online
shopping as a choice due to restrictions.
- Consumers' perceived risk has been identified as a critical factor in their decision-making
process when shopping online.
 The researchers proposed topic will determine the different experiences on risk perceptions of
Generation X and Generation Z and compare the results and how their experiences lead to the
online shopping intention amidst the pandemic.
 As an ABM student, you will be dealing with many transactions that engage in online purchases
and the market to run the risk of being ineffective in operating the company.
- These studies have all made significant contributions to our understanding of the dynamics of
the online shopping field, for us developed to provide with the requisite resources.


Research Design

This research employs a quantitative approach using correlational research design.

Correlational research is a type of research approach that entails analyzing two variables in order to create
a statistically significant relationship between them. The aim of correlational research is to classify
variables that are related in such a way that a change in one causes a change in the other.
 - In this sense, the goal of this study is to correlate the generations to see how online shopping
experiences influence people's expectations of particular types of risks associated with online
shopping and how those perceptions affect people's online purchasing intentions in Lapu-Lapu
City in terms of the following indicators: (1) The influence of online shopping experiences on
product, time, delivery, information security risk expectations on purchasing intent. (2)
Customers' buying intentions are influenced by their risk perception as a result of their online
purchasing experience.

Research Environment

This study is given to people who are born in generation z and generation x that are settled or located
within Lapu-Lapu City in the region VII of the Philippines and known as part of Central Visayas.

Research Participants

 The researcher utilizes the convenient and purposive non- random sampling technique in
selecting the key participants of the study
 This study will have 30 participants from Generation X who has online shopping experience and
another 30 participants from Generation Z.
 In this method, the following criteria will be followed; 1.) Age must be from 41-56 for

Generation X, and for Generation Z must be from 15-24 years old, 2.) Have online shopping

experiences during the pandemic.

Research Instruments

 A questionnaire will be used as the data-gathering instrument for this study the researchers
proceeded to gather data using the Likert scale, a psychometric tool used in terms of educational
research.
- A standard Likert scale question will ask the respondents whether they strongly agree, agree,
undecided, disagree, or strongly disagree with the given statements
 The questionnaires were divided into three sections: demographic data, risk perceptions, and

purchasing intention. Ordinal scales were used to assess demographic factors such as gender and

age. The second section contains a list of four risk elements that were used to assess the degree of

perceived risk when buying something online: product, time, delivery, and information security

risks. The last part contains elements that assess purchase intention. The second and third sections

received responses on a five-point Likert scale ranging from "strongly disagree" (1) to "strongly

agree." (5).

Research Procedure

 Approval
  Crowd sourcing
 Handing the questionnaire
 Collecting Data
 Analysis
 Interpretation

Ethical Consideration

 Respondents' integrity and well-being is still respected.

 The researchers will provide an informed consent process to the participants with the following in

writing: (a) a complete explanation of the intent of the study, (b) the right to withdraw, (c) a full

risk evaluation for participants, and (d) a detailed explanation of how the researcher would keep

participant identities confidential.