1.

Marketers will see through demographics and socio-communication in society, whether in

terms of occupation, education, stages, or a combination of these indices, to determine where
they can judge their goods, what products are appropriate for different social groups, and how
to market and sell their products effectively.

2. Differences of class social

• Upper-class customer is a category of people who hold the highest social position and rank.
For example the people using high-end brands such as Hermes, Balenciaga, Off-White, Gucci,
etc.

• Middle-class customer is individuals and households that, within a socioeconomic hierarchy,

fall between the working and upper classes are referred to as "middle class." For example
smartphone Samsung.

• Lower-class customer is individuals with insufficient financial capital or income to access the
goods and services needed for a "adequate" and socially acceptable standard of living. For
example the people using and buying handphone Infinix. Infinix is the new brand with lower
price.

3. Types of product for social class is education, fashion, foods, household needs, etc.

4. Since they have decades of life experience, the working class is resistant to being affected.