RABU, 11 JUNI 2020

HOW TO IMPROVE YOUR

BUSINESS FROM MARKETING
STRATEGY PERSPECTIVE

Prepared for Kelas GNFI, by Sarita Sutedja

SARITA IN 6 LINES
BORN 21ST JAN 1980

S1, PARAHYANGAN UNIVERCITY

LOVE TO TRAVELLING & NETWORKING

AUTHOR OF " MARKETING

CAPPUCCINO" 2013

CURENTLY SERVING AS PR MANAGER

FOODIZZ - THE 1ST F&B EDUCATION
PLATFORM IN INDONESIA
Freelancer
FOUNDER CRP GROUP (UPNORMAL
COFFEE & BAKSO BOEDJANGAN)

LLLOOVVVEEE TO EAT.. EAT.. EAT..

Today Overview

Marketing Perspective

Understanding Business Landscape

Creating Marketing Strategy
Creating Marketing Program & Execution

@sarita.sutedja
Marketing BRAND VALUE

Objective
Awareness
Perceived Quality
Brand Association
Brand Loyalty

REVENUE (CREATE OMZET)

MARKET SHARE
Biasa nya digunakan oleh korporasi besar

@sarita.sutedja
Marketing AYAM GEPREK........??

Objective NASI GORENG........??

ES KOPI SUSU..........??

BAKSO........??

SOTO..........??

MARTABAK.........??

PIZZA..............??

@sarita.sutedja
Understanding Gunakan analisa 4 C
Change

Business Competitor
Customer

Landscape Company

Why?
Marketing Strategy yg disusun akan lebih relevan
Program marketing lebih tajam dan fokus
Cost & alokasi sumber daya lebih efisien
Bisnis lebih sustain jangka panjang

@sarita.sutedja
ANALISA 4 C

CHANGE COMPETITOR CUSTOMER COMPANY

Teknologi Direct Existing Tangible

Situasi Ekonomi Indirect New Intangible
Sosial Budaya Potential / Potential Organization
Ekonomi Substitute Capabilities

@sarita.sutedja
Create
Marketing
Strategy
STRATEGY (WIN MIND SHARE)
Segmentation
Targeting
Positioning

TACTIC (WIN MARKET SHARE)

Marketing Mix
Differentiation Sumber: MarkPlus
Selling

VALUE (WIN HEART SHARE)

Brand
Service
Process
@sarita.sutedja
 Creating Program &
Execution

Programs (Promo, Event, Campaign)

Marketing Calendar
Team
Set KPI
Thank
you

EMAIL ADDRESS
sarita@foodizz.id

INSTAGRAM
@sarita.sutedja