Professional Documents
Culture Documents
Group 1 Samsung
Group 1 Samsung
BME1101 – Section 21
Production and Operations Management
AY 2020-2021 Second Term
SUBMITTED BY:
SUBMITTED TO:
1
TABLE OF CONTENTS
Page No.
B. Goals ….................................................................................................... 8
D. Tactics …..................................................................................................
10
11
18
19
2
A. Product design and redesign …................................................................
19
21
23
24
B. Strategies …............................................................................................. 37
39
41
43
45
3
V. Recommendation….............................................................................................
46
Appendices…..................................................................................................................
47
49
50
51
References
LIST OF TABLES
4
4 Samsung Galaxy Note models 25
LIST OF FIGURES
2 Consolidated Statements of Profit or Loss for the Year 2018 and 2019 35
3 Consolidated Statements of Profit or Loss for the Year 2019 and 2020 36
5
I. Overview of the Business
founder of the Samsung Company. The company was not started by producing
electronics products, in fact they started as food exporters in Korea like selling
fish, vegetables, and fruit to China. In 1951, Samsung became co-operation and
they had flour mills and confectionery machines. And, Samsung began to expand
their company into other industries such as financial, media and chemical in 1958
Mobile Phones, Radio, computer components and other electronics devices. And,
it became a major manufacturer in the market of Korean. In 1970, the first black
and white TV of Samsung was sold, and during the 1970's they began to export
1970’s and early 1980’s. A major milestone of Samsung in 1980 was the merger
Data Systems was established to meet the increasing need for business systems
6
Samsung continues to expand globally in the electronics markets. In July
electronics business. They are recognized globally as industry leader and top ten
(10) global brands. Samsung is managing more than 200 subsidiaries around the
world.
7
This is the Management Team of Samsung Electronics Philippines
Corporation. Mr. Jiho James Jung was appointed as President and CEO of
Samsung Electronics Philippines Corporation. Under Mr. Jiho James Jung are the
Corporation that works with him to make the Samsung Electronics in Philippines
successful and meets its vision and mission. Samsung Electronics Philippines
Corporation plays a big role in the technological industry having one of the most
valuable technology brands in the world wherein they have the capacity to create
something that the society needs when it comes to technology. It also offers
innovation to adapt to what the industry has and become more well distinguished
from the other competitors around its industry. In the Philippines Samsung was
VISION
Samsung’s Vision is about inspiring the world to make products that will
help them to make the future brighter. Samsung aspire to create a better world full
inspire the people to be part of their aspiration of creating the world advanced in
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MISSION
“To inspire the world with innovative technologies, products and designs that
provide products that are new and unique that satisfy its consumers. They want to
make sure that their loyal customers’ lives will enhance and that in the future they
b. Goals
a sale of USD 400 billion and to be known and be on the top one (1) in the
2. Qualitative Goals:
unique from its competitors' products. They make sure that the
products that they offer have not been offered by its competitors.
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Samsung company, so that Samsung will be on the top 10 world’s
best workplaces.
c. Organization Strategies
products that would deliver consumers items with benefits that to some
might find it somehow worth the price. Samsung usually has their team of
campaign that would establish their brand image. They started it by re-
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5. Full Vertical Integration - Samsung uses this strategy by leveraging all
diverse organization. They use the concept of synergy in which they try to
other organizations.
d. Tactics
like smartphones.
3. Samsung partnered with different firms that will help them to enhance and
4. Samsung makes sure that their suppliers can provide their raw materials
5. Samsung makes sure that their products are well and fully assembled, in
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6. They make sure that the products that they offer are aligned to the trend.
S W
STRENGTH WEAKNESSES
around the world that help them which threatened the buyers’ life
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friendly. Samsung has been keeping the
the “Asia’s Top 1000 Brands, and There are some technology
they are named as the best brand companies that offer products
O T
OPPORTUNITIES THREATS
13
technology is achieving in the the businesses because this has a
their houses and most of them are Apple had filed a lawsuit against
since the new normal in education ruined and damaged the image,
14
To increase the sales and
guidelines and legal framework
consumer base of Samsung, they
their business will be shut down.
should have diversified and
of the new styles for the of leadership that may affect the
15
them competitive leverage over
its rival.
SO WO
STRATEGIES STRATEGIES
qualified and skilled. And also, products, and to increase its sales.
16
investing more on Research and and abilities to make and create
ST WT
STRATEGIES STRATEGIES
products and its services to make activities so that they will attract
consumers.
Since the start of the Coronavirus
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that the government will should plan on how they will
have not been offered by any of products that have not been
image and should avoid making Since there are smartphones that
any mistakes and violations that are faked and not being
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friendly.
Chapter 3: Forecasting
1. Time Series - Through Samsung SDS, the company utilizes Cello in the
advanced and easier tool powered by an AI that gives a more accurate forecast.
Cello's Demand Sensing has also given Samsung a larger capacity to store all the
Apart from that, it also analyzes current industry trends needed to study the
market. Due to this, their reliable analysis for future sales and demand using past
data helped them determine what could be the best possible strategies to use and
features or new product lines. Through this, there will also be an improvement in
the sales revenue. The data is gathered through the perspective of the team who
3. Expert opinion - Samsung asked the help of Adexa consultants in which they
have implemented its Supply Chain Planning, Factory Planning and Scheduling,
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reduce the number of excess inventories by giving providing a more reliable data
to the team. With this eCGS, Samsung Electronics has seen that their forecast
accuracy has increased significantly and that there is a greater plan visibility and
4. Consumer Survey- Samsung uses this approach as a tool to determine the buyers’
buying behavior when it comes to their smartphone choices. They try to identify
5. Market Test- Samsung uses this approach by inviting representatives of the press
inspect their products to be released soon in the market. If it did not receive a
world. They offer a wide variety of products including smartphones, tablets, audio and
more. In the 2000's Samsung Electronics introduced their Samsung Galaxy Smartphone
series. It became their most recognized product and top annual list of best-selling mobile
phones.
Samsung Electronics use stages to develop and manufacture their Product. The
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thinking and formulating new concepts, designs, and features of Samsung Phones based
on advanced technologies and the consumer's needs. The ideas can be used for a new
product or a development of an existing product in the market. The next stage would be
researching, developing the new concepts of the Product. Samsung Electronics should
take notes of the things to consider or emphasize the identification of suitable technology,
The third stage would be having coordination with the circuit design. Samsung
of the Product. For the fourth stage, packaging and printed circuit design is done as for
Samsung Electronics. Its focus is to create an attractive enclosure design for their
Samsung Phones. The significant steps for this stage are selecting package style, method
of graphics and nomenclature, resolving the requirement of printed circuit diagram, and
processing the printed circuit artwork on film. After finalizing all the designs, developing
extensively review and evaluate the Product in terms of its appearance, function, possible
enhancements, and build costs. With this, it would identify things that needed to be
changed or to improve on. Next is Test Setup, to ensure that the quality of Samsung
Phones had undergone test procedures before it is finally released. Documentation is the
next stage; this focuses on provides the project's deliverables. (Lee et al., 2013). The last
two stages are Agency Compliance and Following Up. Samsung Electronics should
comply with several rules and regulations. Lastly, following up, Samsung Electronics
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reviews and considers every supporting data of Samsung Phones to know what requires
improvements under the cost, value, and quality. For illustration see Appendix D.
The following is the list of galaxy phone series that Samsung continue to
reproduce and improved through the years to meet the customers' needs.
Galaxy J Series
Samsung J series stands for Joy, its target market is Asian and European entry level.
These models have minor updates. It is said the Samsung J series will be discontinued on
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Camera Rear and
has a battery
capacity of 3000
mAh.
23
Galaxy S Series
The Samsung Galaxy S series is the main high-end android smartphone series
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a screen of 5.8 and camera lens that
6.2 inches receives 28% more
removing the home light, allowing
button to extend all users to take bright,
corners of the lifelike photos in
screen. It has a low-light settings.
facial recognition
unlock feature and
an iris detection.
9. Samsung The Galaxy S10 10. Samsung The Galaxy S20
Galaxy S10 Series and Galaxy S10+ Galaxy S20 Series series upgraded a
improved by their display with a 120
screen size and an Hz refresh rate and
additional front- enhanced its
facing camera on camera system up
the S10+. to 8K video
recording and a
super-resolution
zoom.
smartphone with a large screen comes with a stylus pen intended for note-taking or
digital drawing, or publishing. Galaxy Note Series is the best comparison with the Galaxy
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Model Description Model Description
1. Galaxy Galaxy Note 2. Samsung Galaxy Note 2
Samsung Note debuted with an Galaxy Note2 introduced the split-
active digitizer with screen function for
256 levels of displaying two apps
pressure sensitivity. simultaneously.
Shipped with Improves pressure
Android 2.3 and got sensitivity on the S
updates all the way Pen to 1024 levels
to Android 4.1 and for greater accuracy
has 5.3-inch HD and debuted an Air
display. View feature.
3. Samsung Galaxy Note 3’s 4. Samsung Galaxy Note 4
Galaxy Note3 design was a mix of Galaxy Note4 switched out the
plastic leather and faux metal frame
faux metal. Its for aluminum.
display got an Digitizer was
upgrade to 1080p upgraded to support
and was the first 2048 levels of
phone to ship with pressure. It featured
3GB of RAM a UV ray
measurement
sensor in addition
to a heart-rate
monitor and SpO2
sensor.
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abilities including virtual assistant and
translation features, adds ‘screen-off
a screen magnifier, memo’ feature.
and the ability to
record GIFs. Also,
brought back the
microSD card slot.
detection.
Galaxy M Series
hit Flagship series. In terms of quality and quantity, the M series main focus is to provide
quality features that suit the affordability of the phone, unlike with other series that it may
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have enough features that stand out its quality. Still, its affordability is way higher
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inch HD+ colors: black, blue
(720x1560 pixells) and purple. It has
display with a hole- 5.7-inch HD+
punch design. It display with a
has a triple rear waterdrop style
setup with a wide- notch and a 19 5:9
angle camery. aspect ratio.
There is also a rear- However, it has a
mounted slightly smaller
fingerprint sensor battery capacity
and a 5,000mAh and does not
battery capacity support fast
charging.
7. Samsung Galaxy M51 has a 8. Samsung Galaxy M31s is
Galaxy M51 massive 7000mAh Galaxy M31s available in a
battery capacity gradient pattern in
that allows doing Mirage Black and
reverse charging by Mirage Blue with
using Type C to Gorilla Glass 3
Type C data cable. protection. It has
It also as a side fingerprint sensor
fingerprint sensor. and face unlock
support and has a
Quad rear camera
that allows you to
take a single
capture with
multiple outputs.
9. Samsung Galaxy M21 10. Samsung Galaxy M31 uses
Galaxy M21 tagged as Galaxy M31 the Exynos 9611
"WattaMonster that Octa-Core
comes in Midnight processor, it has a
Blue and Raven 6gb DDR4 and a
Black colors and Quad-camera set
has a 6000mAh up of 64MP with
batter, super camera features
AMOLED display. such as Night
48M Triple camera. Mode, Super
Steady Mode, Live
Focus and super
slow-motion
videos. It also has a
massive 6000mAh
that comes with
fast charging
support.
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Samsung Galaxy A Series
series is known for being a mid-range device also named as Samsung “Anycall” Galaxy
A under the flagship of Galaxy S. The first generation was introduced on August 13,
2014, with a metallic frame with specification of Qualcomm Snapdragon 801 which is
the first mobile phone system on chip of 20 nanometer manufacturing process. Despite its
quality built and design, it was also criticized by the market since it was compared to
Galaxy S5 since A series lacks water resistant, lower screen resolution and no Micro SD
slot, because it was released at a high value. Then, the Second Generation with new
Third Generation focused on improved features with 16-megapixel front and back
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battery Depth Sensor
capacity. Rear Cameras.
Fourth generation take their Samsung A series to a high-end feature with multi-
lens camera, infinity display and revamped design. The fourth generation composed of
the following models: Galaxy A6, Galaxy A6+, Galaxy A7, Galaxy A8, Galaxy A8+,
Galaxy A8 Star, and Galaxy A9. The three below are the most highlighted models during
fourth generation.
Fifth Generation improves its feature of water drop notch display, higher battery
and memory capacity and video stabilization feature. The featured models in this
generation are Galaxy A2 Core, Galaxy A10e, Galaxy A10, Galaxy A10s, Galaxy A20,
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Galaxy A20s, Galaxy A30, Galaxy A30s, Galaxy A40, Galaxy A40s, Galaxy A50,
Galaxy A50s, Galaxy A60, Galaxy A70, Galaxy A70s, Galaxy A80 and Galaxy A90.
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Lastly, the Seventh Generation increased its RAM and storage options, larger
Galaxy Z Series
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Galaxy Z series, which includes galaxy z fold, galaxy z flip, galaxy z flip 5g, and
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Chapter 5: Strategic Capacity Planning for Products and Services
insurance. They are passionate about developing creative and high-quality products,
and millions of people and businesses all over the world rely on these products every
assists a company in meeting the demand for product supply while optimizing the
and the business must compete on its quality and price. In order to lower the price of
its mobile devices, the business would use Just-in-Time inventory approach to
Samsung uses the Android software on its smartphones, which is also used by a
management, it has faced a number of challenges in the market, most notably in terms
of profit. According to Moon (2019), customers such as data center companies and
inventory level adjustments." As a result, the tech giant believes the issues that caused
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a sharp drop in the fourth quarter of 2018 will continue, and it has cautioned that
weaker demand for memory will result in lower earnings in 2019. As can be seen in
Figure 1, the profit fluctuates from 2018 to 2019. Data reveals that ₩44,344,857 was
the profit in 2018, and this was reduced to ₩21,738,865 in 2019. Samsung's net
profit margin decreased from 39.82% in 2018 to 26.14% in 2019. Pursuant to Van
Dorp (2020), Samsung's revenue declined as memory chip prices dropped and
demand for display panels fell. Samsung, on the contrary, is benefiting from strong
sales of flagship smartphones and increased demand for mobile and server memory
chips in 2019. Samsung's profit gradually recovered in 2020, despite the fact that
Figure 2: Consolidated Statements of Profit or Loss for the Year 2018 and 2019
Taking a look into Samsung’s Consolidated Statements of Profit or Loss for the
Year 2019 and 2020, it can be seen that their Net Profit has increased from ₩21,738,865
reason why they had their huge rebound when it comes to the company’s Net Profit is
because customers had a great demand in their smartphones, and also Samsung had a
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great surge of increased TV and monitor panel price together with its constant demand.
Moreover, the net profit margin of Samsung has also increased from 26.14% in 2019 to
28.60% in 2020. A 2.46% change in percentage is a great start for Samsung to continue
Figure 3: Consolidated Statements of Profit or Loss for the Year 2019 and 2020
thing to buy, Samsung Electronics Co., Ltd. found their year to bounce back from the
great loss they had during 2019. Furthermore, according to Samsung Newsroom (2021),
the greatest impact why the company had a good 2020 Financial Statement is because of
the secured supplies of their products and services worldwide. However, in the third
quarter of 2020, Samsung Electronics had their downfall due to slow-moving sales and
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weak memory prices. On the other hand, Samsung Electronics is expecting to have low
sales again in the first quarter of 2021 even though smartphones still have its constant
demand from customers, but the downfall is because of the new production lines in their
B. Strategies
established strategies that have aided in their expansion. One of these is their
principles. Their aim is not only to increase profits and shareholder values, but they
also have a greater responsibility as global citizens to establish social values. As they
innovate their products and deliver services along the value chain based on the core
values they uphold, Samsung has developed values in the fields of economy, culture,
and the environment. Throughout the process, they keep track of the financial and
impacts while mitigating any negative ones. Their strategies to introduce emerging
technologies to market pave the way for profits and shareholder values. They also aim
through the use of external resources resulting from a step closer to creating an
ecosystem that enables them to create innovative products that meet the needs of their
principles that are consistent with the United Nations Sustainable Development Goals
(SDGs): they have identified targets that are of particular importance to their business
practices, and they are assessing their negative and positive impact on achieving these
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objectives. Moreover, they aim to identify and thoroughly explore the market
global community. They chose a ‘quality over quantity' approach in setting and
environmental principles are difficult to measure. They run a global supply chain of
around 2,200 suppliers, led by their ethics of honesty, openness, and win-win
cooperation. They work with all of their suppliers to ensure that they follow the
regulations and international standards. Furthermore, they work with their suppliers to
maintain a shared competitive advantage and development. The general strategy and
its parent company, the Samsung Group. This connection is due to the conglomerate's
and its subsidiaries' unitary leadership, which determines corporate strategic planning
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C. Demand Management Strategies
rank for having a great reputation based on the technology firms all around the world,
Moreover, Samsung’s direct competitor, the Apple Inc. was on the thirty-eighth rank.
Samsung Electronics Co. Ltd. shoved their way up to the second place because they
gained the trust of the consumers through taking the responsibility immediately
whenever their products had severe damage whereas the image of Samsung
Electronics Co. Ltd. is also at risk. One example was the Samsung Note 7 incident
during 2016. According to BBC (2017), 2.5 million Samsung Note 7 consumers
exploded its device severely. As per Samsung Electronics Co. Ltd. statement, it was
due to the insufficient insulation battery that caused the fire and explosion. One of the
responses of Samsung Electronics Co. Ltd. was to replace those phones and assure its
This leads consumers to give back their trust to Samsung Electronics Co. Ltd.
because the responses of Samsung Electronics Co. Ltd. to the incident makes them
feel legitimate transparency when it comes to the quality, services, and after-care of
However, there are still loop-holes that Samsung Electronics Co. Ltd. should
take a look at. It is the constant lagging of their mobile devices after a couple of
years, and its Android version update does not truly upgrade the version, but it only
updates what is new and fitted into their system. For example, a customer bought a
new Samsung Note 7 with an Android 7 Nougat, its Android version will be the same
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even if the customer has updated its system. Consumers are hating it because they
feel like their new device has been aged already. Hence, consumers will feel an urge
to buy a new smartphone again from Samsung Electronics Co. Ltd. On the other
hand, Samsung Electronics Co. Ltd. has explained that the lagging or the state of the
phone being slow is due to low memory storage space. It is a fact, but as time passes
by, the storage needed by a lot of applications is also expanding. Thus, this gives only
a few storages left for consumers that will directly affect the smartphones’
performance.
The strategy that Samsung Electronics Co. Ltd. should consider is to increase
Co. Ltd. is only upgrading the Read-Only Memory (ROM) of smartphones, slowing
down the performance of their smartphones will not be solved. Due to the fact that the
root problem of lagging phones is because Random Access Memory (RAM) is way
too low, and software applications need more space. As for the upgrading of the
Android version, Samsung Electronics Co. Ltd. should also keep up in that matter.
Compared to their rival competitor, the Apple Inc., Apple Inc. has been constant
when upgrading their IOS system whereas for every new IOS update that will release,
Apple Inc. makes sure that even older versions of their smartphones could also keep
up with the new IOS system, except to the oldest phone such as iPhone 3g, 4, 4s, 5,
(2020), Samsung Electronics Co. Ltd. is using the Red Ocean Strategy wherein they
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are capturing more of the existing demand while lowering its costs. Samsung
Electronics Co. Ltd. releases a lot of smartphone models every year so that consumers
may have a lot to choose from, hence it makes consumers demand more of their
newly released smartphone, the Samsung Electronics Co. Ltd. is lowering its cost
through the Just-In-Time Inventory Method. Wherein Samsung Electronics Co. Ltd is
only purchasing raw materials when needed, as a result, they will ship it out
immediately to the countries who are in dire need of finished products of Samsung
smartphones. This will lead to Samsung Electronics Co. Ltd. to cut off its inventory
costs because the smartphones are not being kept in their inventory for a long time
II. Introduction
1997, which Samsung Electronics Philippines Corporation. And today, it has become
one of the most successful, recognizable, and well-known brands among the other
globally in the electronics markets, introducing its products with new and improved
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features and designs. Samsung is known for its several series of smartphones in a
different designs and sizes. The innovations of Samsung that truly loved and changed
technology for people are the dual-lens camera system, where its camera can take a
high quality photos and images; Facial recognition unlock feature and iris recognition
system, where a facial and iris recognition is used to unlock the device; Foldable
Smartphones, where as it can be used in a single-handed like the usual phone and can
be use with larger screen; In-display fingerprint sensor, which the fingerprint will be
capture and can be either on the back or inside the power button; Samsung Knox
Security features, whereas this features help to secure the data and information of the
users, and it provides a security for corporate data and apps for all Galaxy devices;
and Samsung Galaxy Series, which is their popular products that their customers
looking forward to. Samsung is well-known because of its flexibility to adapt the new
trend in the market. Samsung might be not the number one (1) in the industry of
electronics, but still they have established as one of the brands today because a lot of
Despite being one of the most well-known and successful brands in the
follow the trends and to continue leading the Android market. Improving does not
mean that their products are not good, it just needs to be improved to be better and
the aspect of the products. Therefore, Samsung can check and choose on which areas
the need to be focused on and improved, it can be their forecasting, facility location,
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process design, design, planning, and budgeting, scheduling and capacity
strategic capacity planning, and supply chain management. Whereas the researcher’s
team can choose the design and features as the areas that Samsung needed to focus on
because it needs further improvement. Furthermore, Samsung can increase their sales
products, innovating new and unique products that are aligned to the trends, and other
Samsung has its own brand when it comes to their phone series. Every
consumer who will be asked on what Samsung phone series they prefer, most of these
consumers will answer the Samsung Galaxy S series. Whereas it consists of twenty-
one (21) phones under the S series, from Samsung Galaxy S that was released in 2009
up to the latest Samsung Galaxy S21 that was released recently, January 2021. When
compared to other Samsung Galaxy series such as the Galaxy Z, Galaxy J, Galaxy
Note, Galaxy A, and Galaxy M, the Galaxy S series merely stands out to the
specifications from old Galaxy S phone into newer Galaxy S phone. Every phone is
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unique and has a lot to offer. Examples of these upgrades are the Android version,
phone screen display, random access memory (RAM), read-only memory (ROM),
camera, and its physical design. All of these are because of the Samsung’s Blue
Ocean Strategy, whereas they are creating their own demand through offering a lot of
new specifications that will hype their target market. As compared to Apple, their
iPhone series does not have a lot to offer when the earlier iPhone model is compared
to the latest iPhone. Example is their iPhone 4s versus iPhone 5, its mere difference is
and processes. The primary goal of any business is to benefit from its operations. This
is the case with Samsung Electronics Co. Ltd., which is constantly working to
improve product quality while reducing defect rates, which can only be done through
market research and customer reviews. Samsung has integrated a Six Sigma interface
to improve and optimize the integration of operations management with its systems.
The Six Sigma software is used to increase the efficiency of consumer goods and
services. The organization plans to develop its organizational capabilities through this
initiative, with quality being its primary objective. Hence, Choi (2015) emphasized
how Samsung was able to achieve faster mass manufacturing capacities. The Six
of other businesses who had implemented similar programs and helped them compete
in the market with high-quality products and services. Consequently, Samsung has
received government approval and funding in order to benefit from tax and policy
advantages, built semiconductor factories four times the size of Japanese factories,
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employed low-cost labor with intensive training and developed sample products on
creating and providing a product or service beginning from its initial stage of
gathering raw materials all the way to its delivery to the customers. Supply chain
shells out all the aspects and procedures in the production process, including the
natural resources being transformed into another materials and other elements that
Samsung follows a supply chain management strategy and five categories. Samsung’s
supply chain operates to approximately 2,200 suppliers across the world. The
growth and edge with top-perfoming suppliers. They encourage their suppliers to take
part in the Green Management to have a sustainable supply chain. In fact, before
evaluate whether these suppliers have environmental values and are willing to to
Chains of Minerals from Conflict-Affected and High-Risk Areas” and conducts the
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process of smelting through their suppliers. Samsung tries to listen to the voice and
look at behavior of the customers which then they evaluate to make any changes in
their supply chain. They adopt six sigma methodology in which they create and
approach DMAEV or define, measure, analyze, enable, and verify. They also utilize
the APS system that enables them to adopt quickly in the market change through
processes and parts and the majority of the components and are produced in Korea to
Lastly, they develop a comprehensive risk management where they make inventory
V. Recommendation
Samsung. As it is a well-known brand that caters to the global market, they need to
put their utmost best in ensuring that their processes and feature designs lead to high-
quality products that would satisfy the consumers. Avoiding and removing mishaps
and errors in the production process is needed to ensure that the upgrades, features,
and consideration are required for this type of improvement because it affects all the
activities in the production in view of the fact that Samsung offers a wide variety of
products apart from smartphones. The impact on Samsung’s brand image through the
final output of the products will be tremendous if their current strategy is enhanced. It
will also garner more customers that seek gadgets offering better specifications and
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pleasing designs. Captivating consumers through top-notch advanced modifications
would increase loyalty to the brand. Samsung needs to prioritize improving its
strategy to produce high-performance products that would appeal more to the market
Appendices
48
Appendix A
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Samsung’s Growth
50
Appendix B
51
Appendix C
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Samsung’s Expenditure
53
Appendix D
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VI. References
https://www.verizon.com/articles/A-brief-timeline-of-the-Samsung-Galaxy-S-
smartphone/
Adexa. Inc. (2010). Adexa Inc. Success Story: Samsung Electronics- Adexa Provides
https://www.adexa.com/wp-content/uploads/2019/01/samsung_cs-1.pdf
companies-operational-strategies/
Bhutani, D. (2021, February 24). Samsung Galaxy Note series: A history of innovation.
history-702279/
Brown, C. (2021, January 24). Samsung Galaxy S Series: A History of the Biggest Name
in Android. https://www.androidauthority.com/samsung-galaxy-s-series-history-
1076790/
https://www.britannica.com/topic/Samsung-Electronics
https://digital.hbs.edu/platform-rctom/submission/samsung-semiconductor/
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Hafiz, M. et. al (2020, November 24). Samsung SWOT analysis 2020: SWOT analysis of
samsung-2019-samsung-swot-analysis/
Moon, M. (2019, January 31). Samsung's profits dropped sharply at the end of 2018.
Engadget. https://www.engadget.com/2019-01-31-samsung-earnings-q4-
2018.html
Mo Yang, H., Seok Choi, B., Jin Park, H., Soo Suh, M., & Chae, B. (2007). Supply chain
samples/operations-management-manufacturing-process-of-samsung-electronics
http://docshare01.docshare.tips/files/28044/280449607.pdf
https://abhijeetpratap.medium.com/swot-analysis-of-samsung-electronics-
6ba3a1b76902
https://www.gsmchoice.com/en/catalogue/samsung/shwm100sgalaxya/
Samsung Confirms Battery Faults as Cause of Note 7 Fires. (2017, January 23). BBC
News. https://www.bbc.com/news/business-38714461
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SAMSUNG Electronics: About us: Vision 2020. (2017, November 07). Samsung.
https://www.samsung.com/levant/aboutsamsung.html/aboutsamsung/
Samsung Electronics Announces Fourth Quarter and FY 2020 Results. (2021). Samsung.
https://news.samsung.com/global/samsung-electronics-announces-fourth-quarter-
and-fy-2020-results#:~:text=It%20recorded%20its%20highest%2Dever,major
%20customers%20lifted%20factory%20utilization
https://www.samsung.com/global/ir/financial-information/audited-financial-
statements/
https://www.samsung.com/ph/aboutsamsung/company/history/
https://www.samsung.com/ph/aboutsamsung/sustainability/supply-chain/
https://www.samsung.com/au/support/mobile-devices/my-phone-is-lagging-what-
should-i-do/.
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