PEST ANALYSIS

POLITICAL FACTORS ECONOMIC FACTORS

1. Political stability favorable 1. Economic stability not so favorable

2. Tax policies supportive 2. Increasing income favorable
3. Health and Safety law favorable 3. GDP growth rate favorable
4. Government policy and legislation 4. Consumer spending money favorable
favorable

SOCIAL FACTORS TECHNOLOGICAL FACTORS

1. Customers health awareness favorable 1. Technological advancements - wifi ,

2. Changing life style favorable
3. Popularity of the BAT MAN franchise
helpful
internet services, telecommunication
services useful
2. Social media- face book, twitter, LinkedIn,
Skype helpful
3. Life cycles of technology favorable
4. Improvement of entertainment system
beneficial