Professional Documents
Culture Documents
Nestle’s fiscal year always ends in the end of December. The following results have been collected and
following graphs have been drawn and interpretations drawn:
1. ASSET GROWTH:
Assets Growth
35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
Property & capital work Cash intagible Adv & other Stores and Stock in loan and sales tax
Equip assets recivables spares trade advances refundable
ASSETS STRUCTURE:
Assets Structure
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
Total Assets
2. TOTAL LIABILITIES:
OWNERS EQUITY:
30
25
20
15
10
0
Shares Fund Long Terms Debts Current Liabilities Payables
In the period 2016 – 2017, Nestle Shareholders fund got decreased, debts got increased, and
current liabilities and payables got decreased in compare with previous year 2016, which
denotes its weak financial stability. Nestle is able to finance its operations with both Current &
Other Current Liabilities but in the main form of Trade Payables. The company made provisions
for Long term under Long term Provisions.
In the period 2018, Nestle Shareholders fund got increased, but also debts, current liabilities
and payables got increased in compare with previous year 2017, which makes Nestle company
more unstable and devasted its financial structure.
In the period 2019, Nestle Shareholders fund got decreased, but also debts, & payables got
decreased in compare with previous year 2018, which makes Nestle company slightly stable in
its financial structure, but during the period current liabilities increased, but somehow NESTLE
potentially successfully demolished its previous position in which they fall into weak position.
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
Sales Net Income Gross Profit Income After Tax Cost Of Goods
REVENUE:
During the analysed period the amount of Total Revenues increased successively till 2019 in
base year of 2016, which showed a positive trend but there was a sharp decline in 2019 and
2018 if we compare both of them with previous year markup. The net sales increase was high in
2017 which was 5% and there after it followed a slower increase growth of 1%, 2.5%, to
negative.
COST OF GOODS SOLD:
The COGS growth was 2.5% in 2017 & till 2019 the growth was very sufficient and effective; the
growth was 15% and then gained up to more positive 25% in 2019 which is mainly because of
consumers attention over sales. Means, company’s sales going upwards in market during
periods of 4 years.
GROSS INCOME:
The Gross income was high initially in 2017 which was 2.5% and then the growth was less and
went low in 2018 which was only 3% and finally followed a similar pattern of Revenues & COGS
and declined to 2.5% in 2019 in compare of 2018.
Because of sales graph gone down from up, the gross profit of the company also got
effected, and the chart of gross profit goes negative after the year of excellence 2017.
And so on everything of the company got effected if we calculate net income of the 4
years. Only in 2017 company was in good position, but so on afterwards company face
huge loss/debt and its profit graph got devasted, but have some little stable position
cause of sales.
Strength:
1) Brand Image:
Nestle is one the oldest brands which is immensely known all around the world. Nestle
was founded in 1866 and over the span of time it has created it’s name in the market. The
strong brand image gives the brand power to be competitive in the market and since it’s a
well known brand most of the consumers will consider a nestle product over a newly
launched brand. It’s effective marketing strategies has enabled it to create an image
worldwide.
2) Quality:
Nestle has designed their products with highest quality and in accordance with the
international safety standards. It has created a name for itself over the time by providing
the consumers with the best quality products they can trust and buy without a second
thought. From complying with internal and external food safety to controlling pests and
preventing anti bodies from entering the products nestle has taken every possible step to
ensure the safety and quality.
3) Renowned company:
It is one of the world’s most valuable brand with respect to market value, highest
revenue, assets and profits.
4) Strong portfolio:
Nestle has a diverse product portfolio with 2000 brands globally and 8000 products it is
one the biggest companies in the world. It has one of the world’s biggest brands under
it’s name like Kitkat, Gerber, Nescafe, Friskies, Milo and Maggi. The consumers are
very familiar with all these brands. Due to the diversity of the portfolio nestle has
successfully entered urban as well as rural markets.
5) Research and Development:
The main focus of the company has been selling s and making healthier products
to the consumers from the beginning keeping what the needs of the consumers in mind.
Nestle owns the largest and the most effective research organization. It has more than
5000 highly skilled employees in the Research and development department. The
capacity of research and development is very competitive. They focus on understanding
and improving the health. It globally has 21 research centres.
Nestle has taken multiple steps in manufacturing units. Energy, water and Greenhouse gas
outflows are the major environmental pointers for manufacturing department. Nestlé deals
with these in its activities and continues improving its performance every year.
Multiple steps were taken by nestle to sustain greenhouse gas emissions, water pumping
was reduced to 10%, from 2018 the energy usage was optimised and reduced to 3%.
Weaknesses:
1) Price changes
Nestle products are sold almost everywhere but mainly nestle earns from huge retailers
like Walmart, target etc, so if they increase the prices of the products it will have an
impact on nestle sales. Most of the sales depend on few well-known brands of nestle
which makes the company vulnerable to any change in the consumer behaviour.
4) Illegal pumping:
The company has rights to extract 8.5 million gallons of water from San Bernardino
National Forest but they extracted approximately 62.5 million gallons of water and they
do not have permit to do this. Nestle is also accused of pumping millions of litres of
water from 6 nations which are deprived of water.
5) Technology:
Investing in technology doesn’t seem to be the vision of the company at the moment
but the increase in competition in the market it needs to invest in technology as nestle
continues to expand in different geographies and to keep up with the market it needs
advanced technologies.
6) Financial Planning:
The current asset ratio and liquid asset ratio suggest that the company at present needs
to use the cash more efficiently.
7) Advertising:
The company seems to attract it’s costumers through advertising to find out about the
consumer’s interest which may result in high marketing costs.
Recommendations
Inventory Days:
The inventory days is showing increased trend in 2016 to 2018. This is probably due to increase
in cost of goods sold perhaps, purchases during the period 2016 and 2018 However, the trend
seem better in 2019 where Cost of goods sold has been slightly increased by 0.89% as compared
to 2016-2017 being 6.68%.
The company should more focus on increasing sale so that inventory days is improvised.
Receivable Days:
There is a sharp increase in receivable days from 2017 to 2018. It is probably due to increase in
trade debts from 2017 to 2018 overall an increase by 300%. On the other hand the Trade debts
have decreased by 30% (2018 to 2019) resulting in improvised receivable days.
This shows company is managing/collecting its receivables in a better way. Further, Company
should seek to improvised its collection period.
This shows that company is heavily dependant on loans on which it pays huge interest. Company
should seek other alternative ways to raise finance possibly by using equity method