Chapter 02: New Investment Banking Structure: Financial Holding Companies, Full-Service, and

Boutique Investment Banks

This chapter describes the lines of business offered by those institutions.

Financial Holding Companies

HSBC Holding PLC
> Operates in

personal banking,

business and commercial banking,

global banking and markets, and

private banking

> The world’s local bank - Europe, Asia-Pacific, the Americas, the Middle East, and Africa.

> Tailored financial solutions to major government, corporate, and institutional clients.

> Services include

> Capital raising debt and equity capital, structured finance, and syndicated finance.

> corporate finance and advisory services:

mergers and acquisitions,

stock exchange listings,

privatizations, and

capital restructurings.

> project and export finance:

non-recourse finance to exporters, importers, and financial institutions.

Deutsche Bank
> Product and services

> Corporate and Investment Banking: equities, fixed income, foreign exchange,
commodities, corporate finance, asset finance and leasing, cash management, trade finance,
and trust and securities services.

> Private Clients: both private and institutional clients, together with its traditional banking
activities for private individuals and small and medium-sized businesses.

> Asset Management: the retail mutual funds business (DWS Investments), alternatives
(RREEF Alternative Investments), institutional asset management (DB Advisors), and asset
management for insurance companies (Deutsche Insurance Asset Management).
 > Private Wealth Management serves high net worth individuals and families worldwide.
portfolio management, tax advisory, inheritance planning, and philanthropic advisory
services.

UBS AG
> Global financial services firm serving diverse client base that includes affluent individuals,
corporations, institutions, and governments.

> Services: Wealth Management, Asset Management, Investment Bank, and Banking in Switzerland.

> Corporations: Covers M&A, equity, and debt capital markets.

> Institutions: Provides equities, fixed income, interest rate and foreign exchange, research,
sales, trading, execution, and eCommerce services.

> Governments: Offers governments and central banks services in raising capital and
privatization.

> Bankers, brokers, and advisors: Serves as “bank for banks.” It offers banks, brokers, and
advisors its global infrastructure to enhance efficiency gains and improve client service
without the associated development costs.

Citigroup
> Organized into two major segments: Citicorp and Citi Holdings.

> Citicorp has two major divisions, including Regional Consumer Banking and

Institutional Clients Group.

> Citi Holdings is divided into Brokerage and Asset Management and Local Consumer
Lending.

> services offered by the four groups:

1. Regional Consumer Banking: Offers retail banking, local commercial banking, and Citi
personal wealth management.

2. Institutional Clients Group: In securities and banking areas, it offers services to clients
in investment banking, debt and equity markets, lending, private equity, hedge funds,
real estate, structured products, and equity and fixed income research.

The transactions services division provides clients with cash management, trade
services, custody and fund services, and clearing services.

3. Brokerage and Asset Management: Offers include investment in and associated

earnings from Morgan Stanley Smith Barney joint venture as well as retail alternative
investments.

4. Local Consumer Lending: Provides banking services in consumer finance lending,

retail partner cards, and certain international consumer lending.
JPMorgan
Product and Services

> Asset Management: traditional cash management, equity, fixed income, and asset
allocation to alternative asset classes such as private equity and real estate,
administrative, investment, and communication services for corporate retirement plans.

> Commercial Banking: Provides banking services to corporate and individual

customers.

> Private Banking: Offers wealthy individuals and their families private banking services
including investing, wealth structuring, capital advisory, philanthropy, and banking.

> Investment Banking: Provides advice on corporate strategy and structure, equity and
debt capital raising, risk management, research, and market making in cash securities
and derivative instruments. It also operates proprietary investing and trading.

> Securities Services: Offers an integrated platform for the delivery of financial services
globally. Securities Services helps institutional investors, alternative asset managers,
broker dealers, and equity issuers optimize efficiency, mitigate risk, and enhance
revenue. It also serves as a strategic advisor to clients by way of delivering solutions
tailored to meet clients’ needs.

Treasury Services: treasury and cash management, trade finance, payment, and liquidity
management services for multinational corporations, banks and non-bank financial
institutions, and governments.

The institutional trust services area provides services to debt and equity issuers,
intermediaries, and investors in the global capital markets. Investor services (custody
and related services) are for mutual funds, investment managers, pension funds,
insurance companies, and banks.

Bank of America
> Products and services

> Personal Banking: It covers online services, checking and savings, cards, investment
management, specialized banking (such as military bank and student banking), and
additional services.

> Small Business: Bank of America provides services in account access, checking and
savings, loans and credit lines, leasing, cards, merchant services, payroll and tax, and
investment and retirement. Additional services include treasury management,
insurance, wholesale mortgage lending, and trade services.

> Wealth Management: Offers services from investment, banking, and retirement
products to college savings and estate-planning services.
 > Corporate and Institutional: Services to corporate and institutional clients include
capital markets, capital raising, and capital management.

Capital markets cover mortgage-backed securities, convertibles, emerging markets,

energy derivatives, equities, equity derivatives, fixed income, foreign exchange, interest-
rate derivatives, and structured credit products.

Capital raising services raise capital for clients through debt issuance, equity issuance,
equity-linked products, leasing, mergers and acquisitions advisory, and private equity.
Finally, capital management offers asset management, business capital, investment
solutions, trade services, and treasury management services.

Full-Service Investment Banks

> Goldman Sachs and Morgan Stanley, the two U.S. independent full-service investment banks.

Goldman Sachs
> Four segments: Investment Banking, Institutional Client Services, Investing and Lending, and
Investment Management.

> The Investment Banking segment is organized along regional, product, and industry groups.
The main services are

> underwriting: private placements of equity and debt securities.

> financial advisory: mergers and acquisitions, divestitures, corporate defense activities,
restructuring, and spin-offs.

> The Institutional Client Services segment facilitates trades on behalf of clients and invests
Goldman’s own capital using various debt and equity instruments.

1. Fixed-income, Currency, and Commodities: Facilitates trades in fixed income

instruments, currencies, and commodities contracts. This group seeks opportunities to
profit from movements in interest rates and credit products.

2. Equities: Facilitates trades in equities. This segment is also involved in proprietary

trading and derivatives.

3. Securities Services: Earns fees by providing financing, lending, as well as clearing and
settlement of securities for clients.

> Investing and Lending segments are generally long term investments and loans to large
organizations. This portfolio consists of privately negotiated transactions such as acquisitions,
equity and debt securities, buyouts, and investments in external funds.

> The Investment Management division manages assets for large institutional investors such as
pension plans, endowments, and trusts. This includes providing a range of investment strategies
and advice to these organizations.
Morgan Stanley
> Morgan Stanley divides its services into

Institutional Securities,

Global Wealth Management, and

Asset Management.

> Institutional Securities include investment banking, equities, and fixed income. Investment
banking covers securities underwriting, institutional sales and trading in equity and debt
securities, advisory services in M&As, corporate finance, and real estate.

The Investment Management line includes several important business areas.

> The traditional investments cover mutual funds, separately managed accounts, unit
investment trusts, and variable annuities.

> Alternative investments offer private equity, hedge funds, fund of funds, managed
futures, and real estate.

> Retirement services cover both defined contribution as well as defined benefit. In
addition, this line provides advice in financial and estate planning, trust services, and
securities transfer.

> Global wealth management is one of the largest wealth management firms globally. Fees and
commissions are the two large revenue sources for this division.

Boutique Investment Banks

> Boutique investment banks do not offer a range of services and are not part of a larger financial
institution that serves many competing interests.

Sandler O’Neill
> specializes in the financial services sector.

> The company raises capital, provides research coverage, acts as a market maker, advises on mergers
and acquisitions, and trades securities. Its services cover mutual-to-stock conversion (from a mutual
ownership structure to a public company), loan portfolio restructuring, strategic planning, and balance-
sheet interest rate risk management.

> The investment banking team focuses on demutualization, M&A advice, fairness opinion, leveraged
and management buyout, and strategic issue

> In balance sheet management, it offers clients techniques to enhance earnings and manage interest
rate risk, and it underwrites and trades all types of fixed-income securities. Its research covers financial
services companies. In addition to covering large issuers, it is positioned to offer value to smaller issuers
that are not widely followed by bulge bracket Wall Street houses.
> Furthermore, its mortgage finance group covers performing and non-performing loan portfolios. It
engages in trading the whole loans as well. Finally, Sandler