Consumer Behavior

Assignment

Course Title Consumer Behavior

Course Teacher Dr. Shaikh Rafiqul Islam
Issued Date 30/10/2020
Submission Date 14/11/2020

Assignment

In this term paper each group will select a specific consumer behavior issue and take the
necessary steps to understand that issue. For instance, one group may decide that they
want to examine:
 how do students purchase computers: that is,
 who are different groups of computer buyers,
 what is the decision making process among students when buying computers,
 what are the factors that might influence their purchase,
 why do these factors influence behavior, and so on.
To do this, the group would need to do research. The research would involve secondary
and primary research, such as, conducting in-depth interviews (by using online platform),
focus group discussions, or survey research. Based on the results of the research, the
group would make recommendations for marketing action. The findings of the group are
to be presented in a written report. A typical report consists of the following:
I) A statement of the consumer behavior issue being studied, including why the
issue is important and interesting to the group.
II) A brief description of the methodology employed for the research
III) Analysis of the consumer behavior using theory concepts discussed in class.
IV) Recommendations for marketing actions based on analysis
V) Appendices: survey sample, interview questions, tables, graphs, charts, and
advertisements.

Group will be required to present term paper:

1. A formal PowerPoint presentation explaining your idea.

2. A 2000 word report detailing the above mentioned issues.

The issue of Assignment is not only confined to analyze the buying behavior of

computer.

Selection of topic: On 06/11/2020 group leader will post the title on Google classroom.

Presentation: Your group will present its term paper on 14/11/2020. The final term paper will
also be due on that day.

Assessment: There will be a single mark assigned to all group members on the basis of the
evaluation of the final term paper.

Page 1 of 1