Sustainable

Competitive
Advantage

Harris Marpaung
Novi Silvia
Nikolas Reynaldo
Wenny Silaen
Jessica
Kevin Antonius
The Market Leader in Industry

Prudential life Assurance Indonesia

Always Listening Always Understanding
Misi Prudential :
Menjadi Perusahaan Jasa Keuangan Terbaik diIndonesia, melampaui pengharapan para nasabah,
tenaga pemasar, staff dan pemegang saham dengan sempurna produk berkualitas, tenaga
pemasaran propesional yang berkomitmen tinggi serta menghasilkan pendapatan investasi yang
menguntungkan
Valuable

• Agency Force
• A g e n cy F o rc e y a n g P ro fe ssi onal d a n b e rko m i tme n t i n g g i
• Huma n Powe r, Ten aga Pemasa r (Ag ent) mula i d ari awal pere kruta n sampa i menu ju je nj an g
ka ri r d i b e ka li d e n g a n P roduct Knowledge d a n Sel ling Skill
• P ro d uc t Kn o wle dg e d a n t ra i n i ng s e l alu b e rke la nj uta n d a n t e r - update
• P e n g harga an a t a s a c h i e vemen t
• Ji ka memen uh i kual if i kas i stan dard i nte rna tio nal a kan terda fta r seba ga i membe rs MDRT
Gl o b al ( M i l li on D o l la r R o u n d T a b l e )
• E n g a g eme nt p a rt n ershi p B u s i n ess wi t h P ru de nti al In d o n e si a
• In d e p e nd ent , i n c o m e e a rn i ng b a s e o n b a n y akn ya n a s a ba h

• Ma n a g e men t S t a ff
• M e m b e ri kan t ra i n i n g y a n g b e rku a li tas d a n b e rke s i nambu ng an ke p a d a a g e n c y f o rc e
• H a n d a n d h a n d t o a c h i e ve g o a l s

• L o ya l C u s t o me r/ C l i e n ts
Rare

• Senior Agency Force

• Pioneer Agency System
• Uptodate Digital System
• Media Social Branding
• Digital tool for client (PULSE) & Agency Force (PRUFORCE)
• On line Training
3. Inimitable

• Insight Motivation
• Mature Agency System
• Emotional Bonding in Team Business become Family Bonding
• Legacy Business
• Legacy Income
Non substitutable

• Servicing
• Database
• Referrals
• Emotional bonding between agent with clients
• Claim ratio