DESCRIPTION:

This add shows group of people, family, sitting together at iftar time. They seem elated. One
can easily observe the generation gap as evident by the respective ages. A meditating child,
three old men sharing delight with two women in the background can be seen vividly. There are
two main phrases in the picture, one getting prime attention as it seems a subtitle of the
product. The other phrase in Urdu suggests the importance of the holy month of Ramadan all
the blessings it bestows.

EXPLANATION:
Firstly, this advertisement portrays gratitude among the family. Secondly, it indicates religious
and moral significance of Ramadan. The image signifies the beauty of family values, traditions
and the delicious cuisines shared among beloved ones.
Both the phrases are captivating, focusing on the quality of the product and holy blessings of
Ramadan.

INTERPRETATION:
Getting together and sharing meal in Ramadan reinforce a social and religious significance that
the people should create with a warm heart. Muslim citizens all over the world including
Pakistan can relate their lives in month of Ramadan, since they hold same practices as a respect
for family values and religious traditions.
Glorifying the name of Allah Almighty and feeding the poor is the essence of Ramadan.