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Marketing Strategies and Techniques

exam:
>multiple choice
>definition of terms
>computation (percentage, intepretation)

activity:
>case study
>presentation
>business plan
>ALL FORMAT PDF (with template to be posted)

Absentism:
>dont be abusive on attendance

deadlines:
>allowances

lectures:
>modules 1,2,3

Prelim: Lecture
Midterm: Case Study (individual) (given topic, all sources in internet)
Finals:

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