MID TEST EXAMINATION

EVEN / SEMESTER GENAP, ACADEMIC YEAR 2019 – 2020

Dr. Nelly Nailatie Maarif
Name of Lecturer Date
Yuliana Riana Prasetyawati, MM
Subject MARCOMM PLANNING Day/Time
Class Marketing Room

Instructions:
1. Type of Mid Test Examination is Take Home Test
2. Please submit your answer via email to your class lecturer :
nelly.nm@lspr.edu (MKT 21-4C, MKT 21-1C, MKT 21-2C) or
yuliana.rp@lspr.edu (MKT 21-3C, MKT 21-EXCL, MKT 21-5C)
3. The deadline for submission to your lecturer the same as the class
schedule of marketing communication:
Tuesday, 12 May 2020 for MKT 21-4C, MKT 21-1C, MKT 21-2C
Thursday, 14 May 2020 for MKT 21-3C, MKT 21-EXCL, MKT 21-5C

Choose a brand and visit the official website / company then find various forms of
marketing communication that have been used to communicate the brand.
Your task is:
1. Explain Segmentation, Targeting & Positioning;
2. Explain the marketing communication strategy;
3. Explain the key messages in marketing communication;
4. Explain the tactics of marketing communication;
5. Explain the consistency of communication messages delivered from tactics of
marketing communication.
Acuan pembuatan soal Pembuat soal Mengetahui
(Dr. Nelly Nailatie Maarif
Materi perkuliahan & Yuliana Riana Prasetyawati, MM)
Scheme of work Lecturer Wakaprodi