Accenture | DM_L4_V3_Measuring_SEO_Effectiveness

So after all the hard work in trying to ensure that you're getting your site or your pages as high as possible in the Google ranking,
it's really, really important to be able to measure the effectiveness of your search engine
optimisation. So there are four key principles in insuring this measurement. The first one is to insure increased
traffic to your website through search engine optimisation, and this can be done by looking at traffic coming to

your site from search engines and looking at your page views and your visits. The second is to ensure that you

are driving engagement on your site for people coming from a search engine. And engagement can be around

recent visits or repeated visits. It can also be about frequent visits, so how often they come back within a week. It

could also be about the content on the site that they're interacting with based on them coming in from a search

engine.

So the third one is page ranking. And this is actually an obvious one, because of course everything that you're

doing is to increase the page ranking. The key is to ensure that you have a report that shows you where your

page is ranking every day, and if all the stuff that you're doing to increase your ranking is improving the positioning

of your site in the search page. The fourth and final one is to measure your links to your site increases. And what

that basically means is that keeping a daily or weekly report about the number of links to your site. Google and its

algorithm is as much about content as it is about link building, so ensuring that you have a report to show the
steady flow of an increase in links to your site will do wonders for the ranking of your site on Google or any other

search engine.