Scribd Logo
Upload

Welcome to Scribd!

  • Copy Hackers Checklist For Copy Formatting

    Uploaded by

    steve
    33 views1 page
    This formatting checklist provides guidance on how to format text for improved readability. It suggests separating parts of long sentences using parentheses or ellipses, capitalizing important words, shortening long sentences, replacing commas with dashes, replacing written numbers with numerals, replacing "and" with symbols, increasing font sizes, and grouping similar content visually. The checklist appears in a book about formatting and essentials of web writing.

    Original Description:

    Original Title

    Copy Hackers Checklist for Copy Formatting

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This formatting checklist provides guidance on how to format text for improved readability. It suggests separating parts of long sentences using parentheses or ellipses, capitalizing important words, shortening long sentences, replacing commas with dashes, replacing written numbers with numerals, replacing "and" with symbols, increasing font sizes, and grouping similar content visually. The checklist appears in a book about formatting and essentials of web writing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    33 views1 page

    Copy Hackers Checklist For Copy Formatting

    Uploaded by

    steve
    This formatting checklist provides guidance on how to format text for improved readability. It suggests separating parts of long sentences using parentheses or ellipses, capitalizing important words, shortening long sentences, replacing commas with dashes, replacing written numbers with numerals, replacing "and" with symbols, increasing font sizes, and grouping similar content visually. The checklist appears in a book about formatting and essentials of web writing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    FORMATTING CHECKLIST

    This worksheet appears in Copy Hackers Book 2: Formatting & The Essentials of Web
    Writing.

    Separate parts (of a longer sentence or statement) using parentheses… or an


    ellipses
    Capitalize words that Need To Be Read
    Shorten long sentences – especially those with lots of verbs (that is, action
    words) – into a series of short sentences
    Replace at least 2 commas with dashes that have a space on either side
    Replace written-out numbers (e.g., “five”) with numerals (e.g., “5”)
    Replace “and” with an ampersand (i.e., “&”) or a plus sign (i.e., “+”)
    Boost the size of the body copy font – and even the headline and subhead – by at
    least 2 points
    Group similar copy chunks together visually

    You might also like