Brainstorming Session Minutes

During this brainstorming session we have discussed the global launch of the “Physique”
fragrance and concluded that order to get the mass-market we should change the name, the
packaging and the slogan of the scent.
We should sell our reorganized parfum to mass-market, such as China, India, USA, Japan and
for covering the demand we should produce the toilet-water in low cost manufacturing countries,
for instance China.
In order, to promote or parfum, we should sign a contract with a sportsman known in those
countries where we are going to sell it. Moreover, we should lower our price, so that our parfum
to be accessible for our target audience.