MATCHING TARGET PRODUCT WITH TARGET MARKET

Matching product with Target Market

One of the most important steps in the marketing plan is the product - market

match, a marketing process that matches the possible products you can sell to
the market segments most likely to purchase them. ... You also identified
the market segments you would like to target.

These 6 marketing techniques will work to help you match your

Target Product to your target Market.

1. Build Your Brand

2. Identify Your Target Audience

3. Combine Techniques

4. Use Video

5. Involve Your Team

6. Make Comparisons

How to select the Target Market?

It is essential for the organizations or marketers to identify the set of people

whom they want to target? Marketers must understand the needs and expectations of
the individuals to create its target market.

The target audience must have similar needs, interests and expectations.

Similar products and brands should entice the individuals comprising the target market.

Same taglines and advertisements attract the attention of the target audience and
prompt them to buy.
To select a target market, it is essential for the organizations to study the following
factors:

 Understand the lifestyle of the consumers

 Age group of the individuals
 Income of the consumers
 Spending capacity of the consumers
 Education and Profession of the people
 Gender
 Mentality and thought process of the consumers
 Social Status
 Kind of environment individuals are exposed to
 Always remember you would never be successful if you try to impress everyone. Be
specific

Identify individuals who show similar characteristics. Put them in one group to create
target market within a broad market.

MARKETING STRATEGIES

1. Personal selling- is a strategy that salespeople use to convince customers to purchase a

product. The salesperson uses a personalized approach, tailored to meet the individual
needs of the customer, to demonstrate the ways that the product will benefit him.

2. Advertising- is a plan to reach and persuade a customer to buy a product or a service.

The basic elements of the plan are 1) the product itself and its advantages, 2) the
customer and his or her characteristics, 3) the relative advantages of alternative routes
whereby the customer can be informed of the product, and 4) the optimization of
resulting choices given budgetary constraints.

3. Public relations- A public relations (PR) strategy may play a key role in an organization's
promotional strategy. A planned approach to leveraging public relations opportunities
can be just as important as advertising and sales promotions. Public relations is one of
the most effective methods to communicate and relate to the market. It is powerful
and, once things are in motion, it is the most cost-effective of all promotional activities.

S W O T = Strengths, Weaknesses, Opportunities,

Threats
SWOT Analysis - is a strategic planning technique used to help a
person or organization identify strength, weaknesses, opportunities and
threats related to business competition or project planning.

STRENGTHS
 Things your company does well
 Qualities that separate you from competitors
 Internal resources such as skilled, knowledgeable staff
 Tangible assets such intellectual property, capital, proprietary
technologies

WEAKNESSES
 Things your company lacks
 Things your competitors do better than you
 Resources limitations
 Unclear unique selling preposition

OPPORTUNITIES
 Undeserved markets for specific products
 Few competitors in your area
 Emerging need for your products and services
 Press/media coverage of your company

THREATS
 Emerging competitors
 Changing regulatory environment
 Negative press/media coverage
 Changing customer attitudes towards your company

ANALYSIS IN MARKETING
 - Is basically a business plan that presents information’s
regarding the market in which you are operating in

MISSION STATEMENT
- is a short statement of why an organization exists, what’s
is over-all goal is, identifying the goal of its operation, what kind
of product or service it provides, it’s primary customers or
market, and its geographical region of operation

 VISION
 VALUES
 MISSION

SITUATIONAL ANALYSIS
Refers to a collection of methods that managers use to
analyses an organizations internal and external environment to
understand the organization’s capabilities, customers and
business environment

INTERNAL STRENGTH AND WEAKNESSES

Things that you have some control over and can change
a) Who is in your team?
b) Your patents and intellectual property
c) Your location
ENTREPRENEURSHIP FOR MIDWIVES
A midwife who opened a private practice self can be referred to as
an entrepreneur. Expected midwife will be able to provide appropriate health care
professional and is able to manage a professional service management as well as
having entrepreneurial spirit

Midwife is not only a health worker who helps deliveries, but also be charged to
be able to become an entrepreneur in order to empower the potential capabilities of
midwife and others, able to create jobs and reduce unemployment. An entrepreneur
must be a leader; a leadership owned by an entrepreneur is called as an entrepreneurial
leadership.

The purposes of this study are to examine the effect of entrepreneurial leadership on
midwife competency, to examine the effect of competency on midwife performance, to
examine the effect of entrepreneurial leadership on midwife performance, to examine
the effect of entrepreneurial leadership on midwife performance through midwife
competency. This research was conducted with midwives who have practical businesses
privately or independently as respondents. Analytical tools used by path analysis using
the AMOS (Analysis of Moment Structure) program in order to test the first, second,
third and fourth hypotheses. The results of this study are:

1) First, entrepreneurial leadership has a significant effect on midwife competence;

2) Second, entrepreneurial leadership has a significant effect on midwife
performance;
3) Third, midwife competence has a significant effect on performance; and
4) Fourth, entrepreneurial leadership has a significant effect on performance
through midwife competence.

Entrepreneurial leadership has a positive and significant effect on competency. This

explains that the leadership of midwives who are entrepreneurial proves that the higher
entrepreneurial orientation, the more competent midwives. Moreover, midwife’s
entrepreneurship has a positive and significant effect on performance. This shows that
the midwife who is entrepreneurial has a proof that the higher the entrepreneurial
orientation, the higher the level of performance in carrying out the task will be.

Competency has a positive and significant effect on performance. This explains that the
higher the midwife's competency, the higher the performance. Entrepreneurial
leadership has a significant effect indirectly on the performance of midwives through
midwife competencies. Independent practice midwife programs are being developed
continuously (continuous improvement) in order to improve competency. Midwives
more use information technology through internet and social media .

MIDWIVES ENTREPRENEURSHIP….” A Sustainable Career Pathway”

1) Take a stand for yourself

2) Identify the right business

3) Business planning improves your chances to success

4) Know your target audience before you spend a penny

5) Understand your personal finances and choose the right kind of money you need for
your business.

A. Get what you want

B. Wants what you get

C. Ideals for the future

D. The road to success is always under construction

E. Success is not dynamic not static

F. It depends of what you are made of

G. Doing the same thing over and over and expecting different results

4 CORE ASPECTS OF A MIDWIFE

1. What I love

2. What I am good at

3. What the world needs

4. What I am paid for

a) What you are good at, and what you can be paid for, equals = Profession.
b) What you can be paid for, and what the world needs, equals = Vocation.
c) What the world needs, and what you love doing, equals = Mission.
d) What you love doing, and what you are good at, equals = Passion.

PASSION, MISSION, PROFESSION AND VOCATION

What I LOVE

What I am GOOD at What the world NEEDS

What I am PAID FOR

 PASSION MISSION

PURPOSE

PROFESSION VOCATION