Internal Marketing:

In the purpose of marketing the Part of the reason is that IBM’s well-trained sales force
the promotion of a IBM company's objectives, products and services to employees within the
organization. The purpose is to increase employee engagement with the company's goals and fostering
brand advocacy. the holistic marketing concept is of IBM  a marketing strategy is that is developed by
thinking about the business as a whole, its place in the broader economy and society, and in the
lives of its customers
Relationship Marketing:
In search of good Relationship marketing is a form of marketing developed from direct response
marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions .
and for the company IBA its best service provider for there customers and its also maker goods bonding
with there customers.
Performance Marketing:
Performance marketing has completely changed the way companies advertise and sell products of IBM is
vary good in the market and holistic marketing concept of IBM. organization offer real value to
customers by staying close to them and fully understanding their requirements. So
we can stay connected with our customers