1.

0 Executive Summary

PK Chips is a standard and registered potato chips production company that will be located in bd
– but hope to establish a robust distribution network all across the Bangladesh and also abroad.

With intent to provide high quality food products in competitive price, PK chips was added to
the company line of this conglomerate. PK launched Marshal Chips in the year of 2021
considering the rapid popularity of fast food items. Although there are several major
manufacturers ofthe chips themselves, the accessory market has not been addressed. This
provides PK with an extraordinary opportunity for market growth. Currently, most of the chips is
crunchy . There are, however, a growing number of chips PK will work to grow these markets
and develop the chips market, a more utilitarian use of chips. PK has outlined a go-to-market
marketing program that combines highly relevant products and services with an evolving direct-
to-consumer distribution strategy to tap into customer passions and loyalty. we can satisfy their
needs and wants of chips

Market Summary:
Potato chips are consumed as a snack across the globe and are made by deep-frying or baking the potato
slices. Market players offer potato chips as plain, salted, and flavored. The main preservative action in
potato chips are heated during frying and the low moisture content. The appropriate potato types used for
the production of potato chips are those with a high sugar content as they produce a golden color when
fried. Introduction of several flavor variants and high demand for convenience food are expected to drive
the global potato chips market during the forecast period.

PK possesses good information about the market and knows a great deal about the common attributes of
the most prized customer. This information will be leveraged to better understand

who is served, what their specific needs are, and how PK can better communicate with them.

Market demographic:
The profile for the typical PK customer is given below

 Pk has set geographic target area in Bangladesh. By leveraging the expansive reach of the Internet
and multiple delivery services, PK can serve both domestic and international in future. With the
demand of customers.
  pk chips The total targeted population is 2.5 million users all over the Bangladesh.

 our male customers almost 65 % between and female is 35%users

Ages 7–35, with 65percent clustering around ages 20–40.The recreational users tend to cover the widest
age range,

Market Growth:

PK has entered the chips business in 2019 a bid to secure a slice of about Tk 150 core markets, driven by
the young generation's consumption. Industry insiders said the chips market has grown in Bangladesh, on
the back of consumption mainly by children, teenagers. In future we hope we will targets adult people
with different test of chips

Targets market:

Respondent’s growth 2021 2023 2023

Age

Below 10 16 6.58 3.60 4.14

10 to 20 60 6.58 3.60 4.14

21 to 30 96 6.58 3.60 4.14

Contribution TK 398725 TK 544652 TK 621202

Margin

Contribution 75.42% 78.40% 77.86%

sales

 school going student college ,university, also general people including young users through active
adults. tend to be ages 8–40. The all sports players are generally in their teens through their early
20s.

 mostly we target who are over 8, 50 percent have an School & college.