1 Factors considered while setting the advertising budget include

• Product life cycle and market share

• Product type and advertising agency
• Market share and purchasing power

2 The characteristics of integrated marketing communications (IMC) are

• Coherence, consistency, continuity and complementary

• Consistency, continuity and complementary
• Consistency, continuity and coverage

3 AIDA stands for

• Attention, Interest, Diligence and Action

• Attention, Interest, Desire and Action
• Attention, Innovation, Distinction and Aversion

4 People within a reference group who, because of their special skills, knowledge, personality, or
other characteristics; exerts social influence on others are called as:

• Reference people
• Opinion leaders
• Influential referrer

5 ----- is nothing but willingness of consumers to purchase products and services as per their taste,
need and of course pocket.

• Consumer behaviour
• Consumer interest
• Consumer attitude

6 ________________ emphasize(s) that profitable marketing begins with the discovery and
understanding of consumer needs and then develops a marketing mix to satisfy these needs.

• marketing concept
• strategic plan
• product influences
7 Purchasing process comprise of the following

• Problem recognition, information search, evaluation of alternatives, purchase decision, post

purchase behaviour
• information search, evaluation of alternatives, purchase decision, post purchase behaviour
• Problem recognition, information search, evaluation of alternatives, purchase decision,

8 Marketing Information system (MKIS) includes

• marketing intelligence system, marketing research system, internal accounting system,

analytical marketing system
• marketing intelligence system, marketing research system, internal accounting system,
decision support system
 • marketing research system, internal accounting system, decision support system, integrated
marketing system

9 Selling route includes:

• approach, need and problem definition, presentation and demonstration, negotiation, close,
follow up
• preparation, approach, need and problem definition, presentation and demonstration,
negotiation, close, follow up and after sales service
• preparation, need and problem definition, presentation and demonstration, negotiation, close,
after sales service

10 Public relations requires the purchase of media.

• True
• False

11 The process of product development includes:

• Idea generation, screening, business analysis, product development, commercialization

• Idea generation, screening, business analysis, product development, test marketing,
commercialization
• Idea generation, business analysis, product development, test marketing, commercialization

12 The product life cycle includes:

• development, introduction, growth, maturity and saturation, decline

• introduction, growth, maturity, decline
• introduction, growth, expansion, maturity, decline

13 What is Price

• the means through which marketing objectives are reached

• the less flexible element, that can’t be easily changed
• the means by which organization exceeds the costs of its research, manufacturing, marketing
and other activities
14 Marketing management is ________.

• managing the marketing process

• the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value
• developing marketing strategies to move the company forward

15 One of the key tasks of marketers is ____________ and to create consumer perceptions that the
product is worth purchasing.

• To make products easily visible and available

• To promote sales of products
• To differentiate their products from those of competitors

16 The most basic level of a product is called the:

• core product.
• central product.
 • augmented product.

17 ________ pricing is the approach of ¨setting initially the highest price that the market will bear
with the promotional effort directed at a small percentage of the potential market

• skimming
• value-based
• penetration

18 ________ marketing has the aim of building mutually satisfying long-term relations with key
parties such as customers, suppliers, distributors, and other marketing partners in order to earn
and retain their business.

• Demand-based
• Direct
• Relationship

19 The focus of marketing today is _______.

• Quality and Long-Term Relationships

• Value and Satisfaction
• All of the Above

20 The basic role of promotion is _____.

• Information
• Manipulation
• Communication

21 Product planners need to think about products and services on three levels. Each level adds
more customer value. Which one of the following is the most basic level that addresses the
question, “What is the buyer really buying?”

• actual product
• augmented product
• core benefit

22 The primary purpose of marketing activities is to facilitate and encourage exchange transactions
with potential customers.

• True
• False

23 In marketing theory, every contribution from the supply chain adds ________ to the product.

• value
• costs
• convenience

24 Good marketing is no accident, but a result of careful planning and ________.

• projection  strategies
• research
25 The ________concept considers aggressive selling approach so sell more in order to make
money, to sell what they make rather than to sell what the market wants.

• selling
• product
• production

26 The ________ holds that the organization’s task is to determine the needs, wants, and interests
of target markets and to deliver the desired satisfactions more effectively and efficiently than
competitors in a way that preserves or enhances the consumer’s and the society’s well- being.

• customer-centred business
• focused business model
• societal marketing concept