Use these formulas to help calculate your most important KPI's

Just plug and play!

Determine Max CPC Bid

Rev / Click Desired ROAS

$4.00 400.00%

Determine Revenue Per Click

Total Conv Value Total Clicks

$5,722.80 3479

Determine Break Even ROAS

Average Profit Margin Break Even ROAS

40% 250.00%

True Cost Per Conversion For Forms

Cost / Conv AdWords Sales Team Conv. Rate

$14.00 2%

Break Even CPA for forms

Avg Profit Per Conversion Sales Team Conv Rate

$2,000.00 2%

CPC from CPM and CTR

CTR cost per 1000 impressions

0.05% $10.00
Break Even Max CPC
$1.00

Rev Per Click

$1.64

True Cost Per Conv

$700.00

Break Even Cost per Conversion

$40.00

CPC
$20.00