Assume you have recently opened a grocery/general/cloth store.

Despite marketing and

promotional efforts, customers are not visiting you and your sales is lower than expected. What
can be the possible reasons behind it? What will you do to attract more customers to your store
and generate desired sales? Keep in view the long-term v/s short term strategies?

Reasons can be higher price levels, location may be my store location is not on right place,
communication skill are not good, customer services are not good, good environment matters a
lot, may be my advertisements are not on right place, may be am not aware about target
market that which type of market am targeting.

To attract more customers I announce different offers on required market like buy one get on
or some percent off of all items for short term to attract number of people to make my first
impression in market. Improve my communication skills try to make more contacts improve
customer services and satisfaction apply return policy for long term sales.