Hamdard Laboratories India has a legacy of more than 100 years and is one of the largest and

most reliable names in India in the field of FMCG and beverages.

• Tri-component Model - Depending on the tri-component model, attitude has the following
three elements.

• Integrating component - The last component is a component, which contains a person's

intention or opportunities to go to a particular product. It usually refers to a person's actual
behavior or intent.

RoohAfza Fusion's digital film highlights the message 'Freshness Ka Double Dose' which
represents an exciting combination of fresh fruit juices and RoohAfza with the intention of
getting ready to drink a mocktail

Hamdard India took its most popular and well-known beverage - RoohAfza into two new
extensions - RoohAfza Fusion and RoohAfza Milkshake. RoohAfza Fusion introduces RoohAfza
explosions with a fresh taste of fruit juices in 5 delicious flavors - Luscious Litchi, Refreshing
Lemon, Delicious Orange, Pineapple Pineapple and Orange and Watery Mango. RoohAfza
Milkshake combines the flavors of milk, vanilla and RoohAfza with a unique unique sweet taste.
The new products promise safe, highly secure tetra packaging and refreshing taste in all drinks
for all consumers.

• Comprehension component - The first component is the component component. Contains

personal information or views of a few products or services by personal experience or related
information from a variety of sources. This information, in turn, often leads to beliefs, consumer
preferences, and behaviors.

• An exciting Rooh Afza recipe

• How do you make lassi with rooh afza to make your day great for your old friends with good
taste? Make a sequence of guessing, short and fun recipe videos using stop motion
pencildrawing and add a track to lift your spirits, and artfully used audio objects. Every video
recipe is a pleasure to watch and keep repeating to love it. This ad shows details about their
product and how we can use it in a variety of ways to create a different flavor so that we can
say that this fits the understanding part of the triangular object model.

• Affective Component - The second part is the subject matter. This contains personal feelings,
feelings, and feelings for a particular product or product. They treat them as primary testing
methods. Attitude also plays a major role, such as grief, joy, anger, or depression, which also
affect the consumer's mood.
The story revolves around an elderly father, remembering the past with his daughter. So he
writes her a letter. The letter tells her how much she misses him, and how much she loves his
presence. She realizes that her daughter misses her too, which is why she sends him a gift to
remind her of their memories. And the Rooh Afza bottle puts it at the end of the sale. You can
see how this ad clearly describes how Rooh Afza remains a family favorite, for generations…
loved equally by all.