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Corporate Social Responsibility (CSR) : Chapter 1 - 1
Corporate Social Responsibility (CSR) : Chapter 1 - 1
Responsibility
(CSR)
Chapter 1 - 1
Learning Objectives:
After studying this chapter, you should be able to:
Chapter 1 - 3
Arguments for and against CSR
Chapter 1 - 4
Arguments for and against CSR
Competitive argument
- Recognizes the fact that addressing social issues comes
at a cost to business. To the extent that businesses
internalize the costs of socially responsible actions, they
hurt their competitive position relative to other business.
Chapter 1 - 5
Arguments for and against CSR
Capability argument
- Suggest that business executives and managers are typically
well trained in the ways of finance, marketing and operations
management but not well versed in dealing with complex
societal problems.
Chapter 1 - 6
Arguments for and against CSR
Self interest argument
- Suggest that corporations should conduct themselves in
such a way in the present as to assure themselves of a
favourable operating environment in the future.
Chapter 1 - 7
Basic premises of CSR
• Business leaders
• Consumers
• Employees
• Investors
• Local communities
• Media
• NGOs
• Regulators
Chapter 1 - 8
Specific relevance of CSR
1. Changing Social Expectation
2. Competitive Labor Markets
3. Disclosure Demands
4. Dwindling Government Role
5. Globalization
6. Pressure from investors
7. Supplier Relations
8. Wealth and Vulnerabilities
Chapter 1 - 9
Ethics
Ethics in an organization refers to system, values,
philosophies and principles that govern the behaviour of
organizational members which are the consequences of
organizational pronouncement.
Ethical Decision making is the process of trying to
established organizational values from which ethical
decisions will be based from.
Ethical decision making process in organizations
1. Withdraw
2. Be an archivist
3. The option of doing nothing
4. Be conscious of long term effects
5. Consider legalities and ethics
6. Ask around
7. Be comprehensively sensitive
8. Do not be a dangerous “alpha male”
9. Find a win-win solution
Chapter 1 - 11
Social screening of investment
Business Communication
© Prentice Hall, 2004 Chapter 1 - 12
Essentials
Social screening of investment
Impact mitigation
Some socially concerned investors deal with the problems
inherent in absolute screening by using the strategy of
balance with benefit. This approach is founded upon the
idea that everything the company does is always an impact
to the stakeholders.
Chapter 1 - 13
Social screening of investment
Business Communication
© Prentice Hall, 2004 Chapter 1 - 14
Essentials
Corporate Greenwashing
Greenwashing refers to the practice of companies
characterized by deceptively making it appear that their
products, services, and policies are environmentally friendly
by projecting costs cuts as reduction in use of resources or
investments in “green concerns” like in areas of ecology and
environment
Chapter 1 - 15
Greenwashing sins
1. Sin of the hidden trade off
2. Sin of no proof
3. Sin of vagueness
4. Sin of irrelevance
5. Sin of fibbing
6. Sin of lesser of two evils
7. Sin of worshiping false labels.
Business Communication
© Prentice Hall, 2004 Chapter 1 - 16
Essentials