SUMMER TRAINING REPORT ON

Working Analysis of Organisation in Real Estate

&
Consumer Behaviour
UNDERTAKEN AT

EARTH INFRA VENTURE PRIVATE LIMITED

Submitted in partial fulfillment of the requirements for the award
of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

SHERWOOD COLLEGE OF PROFESSIONAL
MANGEMENT , LUCKNOW

SUBMITTED TO: SUBMITTED BY:

Dr.Rajneesh Srivastav AMAAN KHAN
SHERWOOD COLLEGE OF MANAGEMNT BBA-Vth SEM.
LUCKNOW ROLL NO:
11072101006
CONTENTS:
Certificate

Acknowledgement

Preface

CHAPTER 1

INTRODUCTION

1.1 GENERAL INTRODUCTIONS ABOUT THE SECTOR.

CHAPTER 2

PROFILE OF THE ORGANIZATION

2.1 ORIGIN OF THE ORGANIZATION
2.2 GROWTH AND DEVELOPMENT OF THE ORGANIZATION
2.3 PRESENT STATUS OF THE ORGANIZATION

CHAPTER 3.

DISCUSSION ON TRAININGS
3.1 OBJECTIVE OF THE STUDY
3.2 DESCRIPTIONS OF LIVE EXPERIENCES
CHAPTER 4.
Real estate position in india

Interest of real estate investment in young generation

 Objective of research-

oResearch methodology

o DATA COLLECTION METHOD

o SUMMARY OF LEARNING’S EXPERIENCE

o CAREERS IN REAL ESTATe

o TYPES OF CAREERS IN REAL ESTATE

o BARRIERS TO REAL ESTATE INDUSTRY

o LIMITATIONS

CHAPTER 5
DATA INTERPRETATION

CONCLUSION AND RECOMMENDATIONS

Bibliography
Summer Training Appraisal
 ACKNOWLEDGEMENTS

It was a great opportunity for me to work with EARTH INFRA VENTURE

PVT LTD, one of the leading companies in Real Estate business in India. I am
extremely grateful to those who have shared their expertise and knowledge
with me and without whom the completion of this project would have been
virtually impossible.

Firstly, I express my sincere gratitude and thank to Ms. VAISHALI

PANDEY(DIRECTOR) , EARTH INFRA VENTURE PVT LTD,
LUCKNOW for whose kindness I have the precious opportunity of attaining
training at EARTH INFRA VENTURE PVT LTD. Under his brilliant
untiring guidance I could complete the project being undertaken on the
"WORKING ANALYSIS OF THE ORGANISATION IN REAL ESTATE
and CONSUMER BEHAVIOUR" successfully on time. I would also like to
thank the overwhelming support of all those people who helped me a lot with
their suggestions and ideas in the making of this project report.

I would also like to thank my faculties of Sherwood College OF

Professional Management for their constant enthusiastic

encouragement and valuable suggestions, without which this project

would not have been successfully completed.
I would also like to thank my parents and rest of my family members for
being patient and very supportive always especially during the project
study....
 PREFACE

This report is one of a series based on an analysis undertaken

by contraction and infrastructure Group to increase the body of

knowledge in India about the significance of real-estate

industry in facilitating economic productivity and enhancing

National competitiveness. The reports aim to increase the

house community's understanding.

A project team within construction India has undertaken this

work - with the assistance, in some cases, of contract expertise,

and the cooperation of all provincial and territorial governments

in the provision of house and devolvement authority.

CHAPTER 1
1.1: GENERAL INTRODUCTION

Real estate investing involves the purchase, ownership, management, rental

and/or sale of real estate for profit Improvement of realty property as part of
a real estateinvestment strategy is generally considered to be a sub-specialty of
real estate investing called real estate development. Real estate is an asset
form with limited liquidity relative to other investments, it is also capital
intensive (although capital may be gained through mortgage leverage) and is
highly cash flow dependent. If these factors are not well understood and
managed by the investor, real estate becomes a risky investment. The primary
cause of investment failure for real estate is that the investor goes into
negative cash flow for a period of time that is not sustainable, often forcing
them to resell the property at a loss or go into insolvency. A similar practice
known as flipping is another reason for failure as the nature of the investment
is often associated with short term profit with less effort.

Sources and acquisition of investment property

Real estate markets in most countries are not as organized or
efficient as markets for other, more liquid investment instruments.
Individual properties are unique to themselves and not directly
interchangeable, which presents a major challenge to an investor
seeking to evaluate prices and investment opportunities. For this
reason, locating properties in which to invest can involve substantial
work and competition among investors to purchase individual
properties may be highly variable depending on knowledge of
availability.Information asymmetries are commonplace in real
estate markets. This increases transactional risk, but also provides
many opportunities for investors to obtain properties at bargain
prices. Real Estate typically use a variety of appraisal techniques to
determine the value of properties prior to purchase.
Typical sources of investment properties include:
 Market listings (through a Multi listing services or Commercial
Information exchange )
 Real estate agents and Real estate brokers
 Banks (such as bank real estate owned departments for REO's and
short sales)
 Government entities (such as Fannie Mae, Freddie Mac and other
government agencies)
 Public auction (forecloser sales, estate sales, etc.)
 Private sales (off-market transactions for sale by owner for sale by
owner)
 Real estate wholesalers and investors (flipping)
Once an investment property has been located, and preliminary due diligence
(investigation and verification of the condition and status of the property)
completed, the investor will have to negotiate a sale price and sale terms with
the seller, then execute a contract for sale. Most investors employ real estate
agents and real estate attorneys to assist with the acquisition process, as it can
be quite complex and improperly executed transactions can be very costly.
During the acquisition of a property, an investor will typically make a formal
offer to buy including payment of "earnest money" to the seller at the start of
negotiation to reserve the investor's rights to complete the transaction if price
and terms can be satisfactorily negotiated. This earnest money may or may
not be refundable, and is considered to be a signal of the seriousness of the
investor's intent to purchase. The terms of the offer will also usually include a
number of contingencies which allow the investor time to complete due
diligence, inspect the property and obtain financing among other
requirements prior to final purchase. Within the contingency period, the
investor usually has the right to rescind the offer with no penalty and obtain a
refund of earnest money deposits. Once contingencies have expired,
rescinding the offer will usually require forfeiture of the earnest money
deposits and may involve other penalties as well.
Sources of investment capital and leverage
Real estate assets are typically very expensive in comparison to other
widely-available investment instruments (such as stocks or bonds). Only
rarely will real estate investors pay the entire amount of the purchase price of
a property in cash. Usually, a large portion of the purchase price will be
financed using some sort of financial instrument or debt, such as a mortgage
loan collateralized by the property itself. The amount of the purchase price
financed by debt is referred to as leverage. The amount financed by the
investor's own capital, through cash or other asset transfers, is referred to as
equity. The ratio of leverage to total appraised value (often referred to as
"LTV", or loan to value for a conventional mortgage) is one mathematical
measure of the risk an investor is taking by using leverage to finance the
purchase of a property. Investors usually seek to decrease their equity
requirements and increase their leverage, so that their return on investment
(ROI) is maximized. Lenders and other financial institutions usually have
minimum equity requirements for real estate investments they are being
asked to finance, typically on the order of 20% of appraised value. Investors
seeking low equity requirements may explore alternate financing
arrangements as part of the purchase of a property (for instance, seller
financing , seller subordination, private equity sources, etc.)
If the property requires substantial repair, traditional lenders like banks will
often not lend on a property and the investor may be required to borrow from
a private lender utilizing a short term bridge loan like a hard money loan
from a hard money lender. Hard money loans are usually short term loans
where the lender charges a much higher interest rate because of the higher
risk nature of the loan. Hard money loans are typically at a much lower Loan
to value ratio than conventional mortgages.
Some real estate investment organizations, such as Real Estate Investment
Trusts (REITs) and some PENTION FUNDS and HEDGE FUNDS, have large
enough capital reserves and investment strategies to allow 100% equity in the
properties that they purchase. This minimizes the risk which comes from
leverage, but also limits potential ROI.
By leveraging the purchase of an investment property, the required periodic
payments to service the debt create an ongoing (and sometimes large) negative
cash flow beginning from the time of purchase. This is sometimes referred to
as the CARRY COST or "carry" of the investment. To be successful, real
estate investors must manage their cash flows to create enough positive
INCOME from the property to at least offset the carry costs.
With the signing of the jobs Act in April of 2012 by President Obama there
has been an easing on investment solicitations. This leaves for new avenues for
capital sourcing such as crowdfunding . Developers will be able to finance
their projects or fill funding gaps through crowdfunding platforms such as
collaperty and funding.

Sources and management of cash flows

A typical investment property generates cash flows to an investor in four
general ways:
 Net Operating Income (NOI)
 Tax Shelters offsets
 Equity build-up
 Capital Appreciation
Net operating income, or NOI, is the sum of all positive cash flows from rents
and other sources of ordinary income generated by a property, minus the sum
of ongoing expenses, such as maintenance, utilities, fees, taxes, and other items
of that nature (debt service is not factored into the NOI). The ratio of NOI to
the asset purchase price, expressed as a percentage, is called the capitalization
rate , or CAP rate, and is a common measure of the performance of an
investment property.
Tax shelter offsets occur in one of three ways: depreciation (which may
sometimes be accelerated), tax credits, and carryover losses which reduce tax
liability charged against income from other sources. Some tax shelter benefits
can be transferable, depending on the laws governing tax liability in the
jurisdiction where the property is located. These can be sold to others for a
cash return or other benefit.
Equity build-up is the increase in the investor's equity ratio as the portion of
debt service payments devoted to principal accrue over time. Equity build-up
counts as a positive cash flow from the asset where the debt service payment is
made out of income from the property, rather than from independent income
sources.
Capital appreciation is the increase in market value of the asset over time,
realized as a cash flow when the property is sold. Capital appreciation can be
very unpredictable unless it is part of a development and improvement
strategy. Purchase of a property for which the majority of the projected cash
flows are expected from capital appreciation (prices going up) rather than
other sources is considered speculation rather than investment.

Market overview: Real estate

• Real estate industry is currently estimated to be

US$ 48 billion, with a CAGR of 30 per cent
• Total economic value estimated to be
US$ 40-45 billion accounting for four to
five per cent of the GDP
• Growth driven primarily by IT/ITeS, growing
presence of foreign businesses in India, the
globalization of Indian corporates and, the rapidly
increasing consumer class providing a huge
market potential
• The real etate sector is in an early growth stage,
can be segmented into residential, commercial,
retail and hospitality asset classes
• Demand-supply gap
Risk management
Management and evaluation of risk is a major part of any successful real
estate investment strategy. Risk occurs in many different ways at every stage
of the investment process. Below is a tabulation of some common risks and
typical risk mitigation strategies used by real estate investors.
Risk Mitigation Strategy
Fraudulent
Verify ownership, purchase title insurance
sale
Adverse
Obtain a boundary survey from a licensed surveyor
possesion
Environment
al Obtain environmental survey, test for contaminants (lead
contaminatio paint, asbestos, soil contaminants, etc.)
n
Building
Complete full inspection prior to purchase, perform regular
component or
maintenance
system failure
Obtain third-party appraisals and perform discounted cash
Overpayment flow analysis as part of the investment pro forma, do not rely
at purchase on capital appreciation as the primary source of gain for the
investment
Maintain sufficient liquid or cash reserves to cover costs and
Cash shortfall
debt service for a period of time,
Purchase properties with distinctive features in desirable
Economic
locations to stand out from competition, control cost structure,
downturn
have tenants sign long term leases
Tax Planning Plan purchases and sales around an exit strategy to save taxes.
Foreclosure investment
Main article: Foreclosure investment
Some individuals and companies are engaged in the business of purchasing
properties that are in Foreclosure. A property is considered in foreclosure
when the homeowner has not made a mortgage payment for at least 90 days.
These properties can be purchased before the foreclosure auction
(pre-foreclosure) or at the foreclosure auction which is a public sale. If no one
purchases the property at the foreclosure auction then the property will be
returned to the lender that owns the mortgage on the property.
Once a property is sold at the foreclosure auction and the foreclosure process
is completed, the lender may keep the proceeds to satisfy their mortgage and
any legal costs that they incurred. The foreclosing bank has the right to
continue to honor the tenants lease (if there is a tenant in the property), but
usually as a rule the bank wants the property vacant, in order to sell it more
easily.Thus distressed assets (such as foreclosed property or equipment) are
considered by some to be worthwhile investments because the bank or
mortgage company is not motivated to sell the property for more than is
pledged against it.
Foreclosure statistics
The number of households in foreclosure increased 79 percent in 2007, with
about one of every 100 U.S. households at some stage of the foreclosure
process, according to the latest numbers from data aggregator Realty trac.
CHAPTER 2
PROFILE OF THE ORGANIZATION

Earth Infra Venture Pvt. Ltd.

is one of the leading
marketing companies engaged in offering the customers with
effectual residential and commercial real estate services. These
commercial and residential properties are planned and laid out by
some of the well-known builders and real estate tycoons.
We are one of the principal marketing companies engaged in
offering best real estate deals to the customers. The selling and
renting is done of the properties that are planned by some of the
reputed organizations and are marketed under well-known brand
names.
Earth’s main focus remains to give tailor made packages which suits
the requirements of our clients as per his requirements and
budgetary constraints. At the same time we ensure that there is a
definite level of assurance and back up available.
Earth Infra Venture Pvt. Ltd.
is a progressive,
future-focused, Indian real estate company that is at the cutting
edge of its industry. Its high levels of integrity and dedication have
made the company one of the most respected real estate developers.
It is a pioneer in conceiving and executing large sophisticated real
estate projects in both commercial and corporate segments, bringing
together the unmatched experience & expertise of India's most
reputed business conglomerates.
From concept to completion, Earth Infra Venture Pvt. Ltd. is into
prime real estate development and property management,
coordinating a full spectrum of services including site acquisition,
design and development, construction, marketing and sales.

Earth Infra Venture Pvt. Ltd. today, is the name

that is associated with quality and reliability and
deals in commercial and residential projects.
Earth Infra Venture Pvt. Ltd
is involved in number of
prestigious projects all over India. We are committed to
deliver the projects in time following international
construction standards. Our current on-going construction
projects are in progress at Noida, Lucknow, Gurgaon,
Ghaziabad and Delhi.
2.1 ORIGIN OF THE ORGANIZATION
EARTH INFRA VENTURE PVT LTD. Is the authorised
channel partner of WAVE INFRATECH.It has maintained its
salience with leadership in its chosen line of businesses, Earth Infra
Venture Pvt. Ltd. is into prime real estate development and
property management, coordinating a full spectrum of services
including site acquisition, design and development, construction,
marketing and sales.
EARTH INFRA VENTURE is now currently have several partners.
-wave 1st silver tower
-wave city
-wave estate
-wave infratech
-wave city centre
-wave malls
-wave one.
2.2 PRESENT STATUS OF THE ORGANIZATION

EARTH infra venture is now currently

working on the WAVE CITY CENTRE at NOIDA and
WAVE CITY NH-24 GHAZIABAD project.

WAVE CITY CENTRE at NOIDA

The world’s newest destination, in sheer scale exceeding anything

ever witnessed by Delhi NCR. And, as the greatest commercial
development ever built in the center of a city , its epic ambition is
unprecedented. Also unprecedented is our underlying key principle:
consideration, an entire project shaped and managed by the dreams,
hopes and aspirations of future citizens. In Wave City Center, work
and play, study and entertainment, bustle and peace, sport and
shopping are balanced in perfect equilibrium. Welcome home.
Wave City Centre is located at sector 32 and 25A, NOIDA

WAVE CITY CENTRE

 OVER 152 ACRES

 4 CRORE sq.ft. BUILT-UP AREA

 MALL & ENTERTAINMENT

 HIGH STREET SHOP CONDOMINIUMS

 PREMIUM SERVICED RESIDENCE

 PREMIUM OFFICE SPACE

 5 & 4 STAR HOTELs

 43000 + CAR PARKING

 6.5 ACRES INFINITY PARK

 WELL PLANNED DESIGN AVAILABLE IN SIZES OF 672

sq. and 802sq.ft.

 OVER 8lac sq. OF DEVELOPMENT.

SALIENT FEATURES:
 HIGH RISE TOWER OF OVER 40 STOREYs.
 FACING THE LANSCAPED PARK OF APPROX 6.5
ACRES.
 FULLY FURNISHED AND AIR-CONDITIONED.
 HIGH QUALITY IMPORTED FURNITURE.
 Wi-Fi CONNECTIVITY.
 3 LEVELS OF BASEMENT CAR PARKING.
 TWO ENTRY POINTS FROM MAIN 45mtrs ROAD
FACING INTERNAL 30mtrs ROAD.
 HIGH END INTERNAL AND EXTERNAL FINISHES.
 FIXTURES, LINES AND ELECTRONICs WILL BE
PROVIDED IN EVERY STUDIO APARTMENT.
 CONCIERGE SERVICES,CLUB,BUSINESS CENTRE AND
HOUSEKEEPING WILL BE PROVIDED ON DEMAND.
 CLOSE PROXIMITY TO SECTOR 32 METRO STATION.
 DEVELOPMENTS IN IMMEDIATE VICINITY ICONIC
TOWER,CONVENTION CENTRE,4&5 STARS
HOTELS,PREMIUM SERVICED ,RESIDENCES,HIGH
STREET SHOP CONDOMINIUMS,LIVORK MULTI-USE
STUDIO,MALL & ENTERTAINMENT.
  STUDIO APARTMENT is available in two sizes
 672sq.ft
 802sq.ft

WCC SERVICED STUDIO APARTMENTS BLOCK 3E PRICE LIST

For Corners & Park Facing

S.
no. Super area sq. ft. Rate Total

1 672.00 9,750.00 6552000.00

2 802.00 9,750.00 7819500.00

Sector -35 Facing

S.no. Super area sq. ft. Rate Total

1 672.00 9,250.00 6216000.00

2 802.00 9,250.00 7418500.00

Down Payment plan under commitment charges scheme

S.
no. Description Installments cumulative
1 At the time of booking 10% of BSP 10% of BSP
2 Within 45 days of booking 80% of BSP 90% of BSP
100% of BSP +Other
3 At the time of possession 10% of BSP
Charges
 Wave City
NH-24,GHAZIABAD

Wave Infratech presents Wave City. Smart cities can be identified (and
ranked) along six main axes or dimensions. These axes are: a smart economy; smart
mobility; a smart environment; smart people; smart living; and, finally, smart governance.
These six axes connect with traditional regional and neoclassical theories of urban growth
and development. In particular, the axes are based - respectively - on theories of regional
competitiveness, transport and Information and Communication Technologies (ICT)
economics, natural resources, human and social capital, quality of life, and participation of
citizens in the governance of cities.

WAVE CITY is located at NH-24, GHAZIABAD

A city can be defined as 'smart' when investments in human and social capital and
traditional (transport) and modern (ICT) communication infrastructure fuel
sustainable economic development and a high quality of life, with a wise
management of natural resources, through participatory governance. With this
thought in mind, Wave City has partnered with world renowned giant IBM, in
developing a living experience that is beyond compare, an experience that can truly
be called "Smart". In pre-paid energy meters, GPS tracked bus system, Fibre Optic
Connectivity throw out the project, Online Smart City portal that gives you
information about everything, right from the delay in the bus service which you take
to work to telling you about the parking slot availability in the neighbourhood mall,
Water recycling plants that recycles grey water for re-use, Rain water harvesting to
ensure minimum amount of pressure on the ecosystem and Central Command
Centre that manages everything from traffic situations, CCTV surveillance to
following SOP's in times of emergency, we are developing a city that would take care
you, your home, your neighbourhood, your loved ones and in process of itself, to
ensure the most convenient and smart living environment.

WAVE CITY is spread across an area of 4500 acres , wave city is all set
to usher in a new era of contemporary living. with its world-class
design and a line-up of most modern and thoughtful facilities, wave
city is indeed the only place in Delhi and NCR that truly lives up to a
21st century lifestyle. Designed on IBM's smart city concept. The
amenities it offers range from beautiful floors and lavish
conominiums to the best medical care, primary education to
universities, shopping malls to luxurious landscaped greens and from a
well planned BRT system to an expansive golf course.
SALIENT FEATURES
 POSSESSION OF RESIDENTIAL PLOTS TO START BY
EARLY 2013
 CONSTRUCTION OF BUILT-UP FLOORS IN FULL SWING
 DIRECT CONNECTIVITY FROM NH-24
 LEGALLY ACQUIRED,COMPLETELY LITIGATION FREE
PROJECT
 DESINGED ON IBM SMART CITY CONCEPT
 MASTER PLANNING BY BENTEL ASSOCIATES FROM
SOUTH AFRICA
 WORLD CLASS SPORTS ACADEMY
 JUST 30 MIN FROM DELHI AND 10 MIN FROM
INDRAPURAM
 LUSH GREEN OPEN SPACES
 INTERNATIONAL STANDARD 18 HOLE GOLF COURSE
 PRICE LIST

AFFORDABLE GROUP HOUSING AT WAVE CITY NH-24

Price list under Construction Linked Payment Plan
S. Category Floor Approx Area Price
1 1BHK 580 Sq Ft 2550
1 2 BHK 808 SqFt 2500
1 3 BHK Approx 1050 Sq
Ft 2450
Note: Rates will be revised as & when required
Rates of 3BHK units is applicable for first 50 bookings only.

Other Charges
S. Particulars Charges
1 Open Car Parking mandatory with 1BHK Rs. 100000
2 Covered Car Parking mandatory with 2 BHK Rs. 200000
3 Peripheral & Infrastructure Development Charge Rs. 55/- Sqft.
4 Interest Free Maintenance Security Rs. 25/ Sqft.
Rs. 20000/-
5 Power Backup (1KVA Mandatory) KVA
6 Club Membership mandatory Rs. 50000/-

PLC Charges
S. Particulars Charges/Sft
1 Park Facing 50
2 Corner 25
3 GF 150
4 1st 125
5 2nd 100
6 3rd & 4th 75
7 5th & 6th 50

8 7th & 8th 25

 Payment Plans

A) Down Payment Plan (With 10% Rebate*)

S Particulars Installments
1 At the time of booking 10%
2 Within 45 days from the date of booking 85%
(with 10% rebate on 85% down payment amount)
3 On offer of possession 5%
Note: PLC will be clubbed with the basic sale price

B) Construction linked Payment Plan

S Particulars Installments
1 At the time of Booking 10%
2 Within 60 days from date of Booking 10%
3 Within 120 days from the date of Booking 7.50%
4 On start of Excavation 7.50%
nd
5 On Casting of 2 floor roof slab 10%
th
6 On Casting of 4 floor roof slab 10%
th
7 On Casting of 8 floor roof slab 10%
th
8 On Casting of 10 floor roof slab 10%

th
9 On Casting of 14 floor roof slab 10%
10 On Commencement of Internal Plaster 5%
11 On Commencement of External plaster 5%
12 On offer of possession 5%
Note : 1. The development linked stages can be called for payment in any sequence
irrespective of the sequence mentioned hereinabove
2. PLC will be clubbed with the basic sale price
LAYOUT PLAN OF
1BHK FLATs

578sq.ft

2BHK FLATs

802sq.ft
2.3 PRESENT STATUS OF THE ORGANIZATION

EARTH INFRA VENTURE is now working on its wave city and

wave city centre projects. EARTH INFRA VENTURE is now know
in the best channel partner of wave infra-tech and give real estate a
new level.
EARTH INFRA VENTURE had an experienced team of
employees(manager, sales manager, sales executives, telle-caller)
who are always devoted to their work and make a peaceful
environment always in the organisation to work efficiently which
lead in generating new customers always.
EARTH INFRA VENTURE timely
organised sales promotion techniques and organised events and
canopy to promote their current project in the market which helps
the people to know about their projects in the current market.
CHAPTER-3
DISCUSSION ON TRAININGS
3.1 OBJECTIVE OF THE STUDY
 To present an overview of the Real Estate Industry.
 To critically analyse the Future Trends in Real Estate Industry.
 To critically evaluate the position and prospect of major players in
Real Estate Industry.

 To enquire about the future prospect of Real Estate Industry.

 To know the customer query and how to solve them.

3.2 DESCRIPTIONS OF LIVE EXPERIENCES

This is one of the primary things that are required within

the company. During my visits to different Company, I
came across that there is no awareness of the company in
the form of posters, stands and other related things. One
thing that I would like to recommend would be the
introduction of more promotional activities so as to
generate more revenues for the company. Company can
introduce more--
– Schemes
– Get together’ for channel partners
– Brand recognition in the market
– To Keep more inventories
– Advertisement in Institutional Areas
Although every effort has been in to collect the relevant
information through the sources available, still some
relevant information could not be gathered.

 Busy Schedule of Concerned Executives: The concerned

executives were having very busy schedule because of
which they were reluctant to give appointment.

 Time: The time duration could not provide ample

opportunity to study every detail of the company.

 Unawareness: Executives were unaware of many terms

related to same while asking to them.

 Confidential Information: As the company on account of

confidential report has not disclosed some figures.
Moreover, in some cases separate accounts of division are
not separately maintained thereby, leading to restrictions in
study.
CHAPTER 4
Real estate position
in india-
The real estate sector in India has
come a long way by becoming one of the fastest growing
markets in the world. It is not only successfully attracting
domestic real estate developers, but foreign investors as
well. The growth of the industry is attributed mainly to a
large population base, rising income level, and rapid
urbanization. The cities and towns in India are expanding
and the space requirement for education, healthcare and
tourism provides opportunities in the real estate sector.
The industry in India contributes about five percent to the
country's Gross Domestic Product and, in the next few
years, this contribution is expected to rise to six per cent.
The total revenue generated in fiscal 2011-12 stood at
around 314 million USD. After undergoing
corporatisation and professionalization, today real estate
is recognized as one of the key sector contributing to the
country's economic development. The Union Budget 2013
on the other hand is looking forward to improving the
sector sentiment further and at the same time re-stimulates
its growth.
Real estate plays an important role in the Indian economy,
as it is the second largest employer after agriculture. The
size of the Indian real estate market is expected to touch
180 billion USD by 2020..
Interest of real
estate investment in
young generation –
Real estate seems to be the hottest investment
instrument for urban youth in India, with a whopping
85% of those surveyed inclined to put their money into
immoveable on hopes of higher and guaranteed returns.

"Over 85% of urban working class prefer to invest in

real estate saying it is likely to fetch them guaranteed
and higher returns," says a survey conducted by
industry body Ascham.
Those surveyed also said they cautiously stay off from
investing in gold, stocks and mutual funds as these
instruments are found to be riskier, the survey said.
A majority of urban youth surveyed believe that
investing in the yellow metal is not as profitable as in
real estate since they expect gold prices to fall.
Besides, global slowdown and the weak rupee have
started casting a shadow on stocks, as many
corporations are rationalising the salary structure of
their employees with an emphasis on cost cutting which
dampens the spirit of investment in the capital markets.
However, a few respondents still chose to invest in stock
markets, gold and mutual funds.
The maximum concentration of real estate investments
from urban working class and professionals is seen
towards residential properties in emerging Tier-II and
Tier-III cities.
These include Jaipur, Delhi, Rishikesh, Haridwar,
Nainital, Chandigarh, Dehradun, Sonepat, Panipat,
Pune and Nasik, it said.
Most respondents felt that investments in real estate,
residential and commercial properties are found to be
lucrative and much safer since they are completely
insured in contrast to those in gold, stocks and mutual
funds.
Over 62% respondents, especially professionals, chose
real estate properties in Tier-I cities like Mumbai, Delhi,
Kolkata, entire Northern Capital Region (NCR),
Hyderabad, Bangalore, etc for gaining maximum
returns.
However, 78% of those working professionals with
double-income, who bought a house in a metro city,
want to invest in their home town for a second home, the
survey added.
Some interesting insights into residential real estate trends
and consumer preferences across cities by ICICI HFC
 Across cities, the preference is of premium suburbs with
supportive supply coming in only in Mumbai
 Premium suburbs get preferred over other locations
owing to well-developed infrastructure supported by
commercial activity in close proximity
 Delhi and Mumbai seem to have a potential demand for
mass suburbs, far surpassing the current supply, on
account of better infrastructure and connectivity to the
business districts
 The mass suburbs in the other cities are still in their
initial stages with infrastructure and connectivity being
the core issues
 2-3 BHK remain favourite across all the cities
 There seems to be oversupply in > 3BHK segment
 Mumbai is the only market with substantial 1-1.5 BHK
demand which remains largely unmet
 Instead, Mumbai seems to have a huge pipeline of large
premium properties without adequate demand
 As compared to the other cities, the Bangalore
residential supply seems to be aping consumer demand.
Vis-à-vis the other markets, the Bangalore consumers
are relatively more aspirational
 Chennai has a fair distribution of population across
income classes; Bangalore has a higher concentration of
HIG
 Median age of home seekers has been declining across
all cities
 End use of the property for self occupation indicates
that genuine buyers are still there in market and they
will certainly buy if right product as per their
expectation is available
 Children play area and inverter backup seem to have
become a hygiene factor for any residential
development
 A bus service and modular kitchen are the
distinguishing amenities for LIG segment
 The differentiating amenities in case of HIG are
swimming pool, health club and club house
 It seems that new launches have considerably slowed
down across the southern cities viz., Bangalore and
Chennai and builders are concentrating more on
completion and absorption of existing supply
 While consumers in the Northern and Western markets
have exhibited apprehension on project delivery,
consumers in Southern markets are still willing to invest
in properties at launch stage thereby indicating relative
stability in the Southern residential market
Objective of research
 To know the working analysis and growth
of real estate company in India.
 To know the current challenges faced by
real estate company.
 To know the consumer behavior while
investing in real estate company.
interest of people in real estate investment
Based on the response of 300 people
following table has been made-
S.no TYPE INTERESTED NOT
INTERESTED

1 Flats 110 190

2 Villa 70 230
3 Plots 90 210
4 Commercial 30 270
area

300

250

200

150 interested
not interseted
100

50

0
1 2 3 4
Research methodology
DATA COLLECTION METHOD
There are two type of data collection method
Types of Data collection method-
 Primary Data
 Secondary Data
PRIMARY DATA-Primary data means data
that are collected by different techniques likes
Questionnaire, Depth interview, Surveys,
Schedules.
Sources of Primary data:-
 CANOPY.
 Online advertisement.
 Office visit.
 Data obtain by the people.
SECONDARY DATA-Secondary data means
data that are already been collected and
analyzed by someone else
Sources of Secondary data:-
 Telle calling
 Refrerences
 Data from other company.
 Unpublished Data: Data may be obtained
from several companies, organizations,
working in the same areas.
 Data Collected by Industry Associations.
 Journal/ Newspapers etc.: Some
newspapers/ Journals collect and publish
their own data, e.g. Indian Journal of
economics, economist, Economic Times.
SUMMARY OF LEARNING’S
EXPERIENCE

• Non-commission revenues will become

critical to the profitability formula.
• More and more menu driven services will
be offered.
• Almost every aspect of the transaction will
be part of an electronic.
• Electronic commerce will require
standardization.
• Standards will cause commodization.
• The unconnected agent will become the
endangered species.
• Predictability/accountability will be the
keys.
• The agent will be reevaluated.
• The Internet business will be a significant
market share (25-Interactivity on the
Internet will be the norm.
• A significant share of transactions will be
managed from point of contact.
• Meeting the customer’s definition of value
will be Managed transactions will use
designated service providers at all levels of
the transaction.
• Marketing resources will be invested
where they generate proven results.
• Range of products and services will be
limited only by imagination.
• The real estate industry should prepare for
an increasingly technology-driven
environment in which empowered
consumers drive the mark competitive
dynamics.
• A plethora of new entrants will emerge to
capitalize on technology enabling new
business models and value propositions.
CAREERS IN REAL ESTATE

The real estate profession has expanded and

offers one of the widest career selections in
the business world today. Helping people
buy and sell homes, office buildings,
industrial property and corporation
farmland, property management, land
development, mortgage banking, urban
planning, real estate counseling, appraisal
and research are all aspects of a career in
real estate.
The "voice for real estate" and the industry's
national professional organization is the
National Association of Realtors.
ADVANTAGES AND REWARDS OF A
CAREER IN REAL ESTATE

A career in real estate provides flexibility

and freedom to set your own pace. Income
directly reflects your efforts, with no limits
on what astute, hard-working men and
women can earn. Successful people in real
estate are goal-oriented, persevering,
self-motivated, ambitious and
people-oriented. The rewards of a real estate
career are a potential for high earnings,
status in the community, autonomy, time
freedom, helping people, the intellectual
challenge and the satisfaction from those
accomplishments.
Working in real estate allows for
independence and choices of environment in
which to work, such as affiliation with a
large or small firm as a listed salesperson.
With more experience and upon passing of
an additional exam, becoming a real estate
broker is the next step. Brokers can own
their own businesses and employ other
salespeople.

TYPES OF CAREERS IN REAL

ESTATE:
Careers in Residential Brokerage –
Helping people buy and sell homes, is one
of the most important and basic services a
real estate agent performs. Agents are
experts in the process of buying and selling
property, financing, government programs,
for example. The real estate agent's expertise
facilitates the transaction, saving clients
time, trouble and money. Real estate
professionals need to have a thorough
knowledge of such areas as real estate law,
local economics, and fair housing laws,
types of financing, mortgages and
government programs.

Careers in Commercial Brokerage –

Commercial brokers specialize in
income-producing properties, such as
apartment and office buildings, retail stores
and warehouses, shopping centers and
industrial parks. To understand and explain
why the properties are good investments,
commercial brokers need to be aware of the
growth possibilities of the area where the
property is located, current income tax
regulations and purchasing arrangements
that give the buyer a greater return on
investment. Commercial brokers may also
have to arrange financing.
Careers in Industrial and Office
Brokerage –

Industrial and office brokers specialize in

the developing, selling or leasing property
used for industry or manufacturing. Brokers
need to understand different types of
industries and determine such variables as
transportation, proximity to raw materials,
water and power, labor availability and local
building, zoning and tax laws.
Careers in Property Management –

The property manager's primary function is

to maintain the property in order to produce
the highest possible financial return over the
longest period of time. More importantly,
the property manager is responsible for
protecting the owner's investment. Managed
commercial properties are likely to be office
buildings and shopping centers. Residential
properties might be apartment buildings,
apartment developments, condominiums and
groups of homes owned by a single investor.
Property managers usually work for real
estate firms. However, other opportunities
are found in the real estate department of
banks and trust companies. For large
housing and commercial developments,
managers are often expected to maintain an
office or residence on the premises and work
with only one enterprise. When living
onsite, property managers can expect to be
on call for emergencies at all times, beyond
maintaining standard working hours.

Careers in Land Development –

Land development is one of the most

important and challenging specialties in real
estate today. Developers turn land into
profitable, marketable developments -
residential, commercial or industrial. Site
selection is the first decision developers
must make. Planning and layout is handled
only after the developer determines the need
for a project. Before the actual building can
begin, developers must first analyze all costs
and arrange the financing. Then, they
contract for the physical structures and
supervise
construction. Finally, developers promote
the finished development to the prospects
for whom it was planned.

Careers in Farm and Land Brokerage –

Land brokers deal in land for farming and

acquisition of rural land by cities for
residential, commercial and industrial
expansion. Success as a land broker depends
on how accurately the income potential of
the property can be established. Brokers
need a good working knowledge of various
factors which determines a farm's capacity
to produce, including agricultural
knowledge and information such as market
centers and transportation facilities.
Careers in Real Estate Appraising –

Real estate appraisers determine the value of

properties. Real estate is appraised to
determine many types of values - assessed
value for tax purposes, investment value or
present value for a potential investor, "book"
value for accounting purposes, rental value
for income projections and insurable value.
Appraisers need to know acceptable
principles of appraisal and related
information. They need to have practical
experience, technical education, good
judgement and some knowledge of
mathematics, accounting and economics.
Careers in Urban Planning –

If you would like to improve the

environment and the quality of people's
lives, becoming an urban planner may fulfill
your career objective. Urban planners work
with local governments and other civic
groups to anticipate their city's future
growth. They propose physical changes to
accommodate this growth. Not many career
guidelines exist for urban planning, but
broad general experience is important. Some
colleges are now offering degrees in urban
planning.
Careers in Real Estate Counselling –
Real estate counsellors are in the business of
giving advice about property. They are the
experts others seek when they want answers
to real estate questions. Counsellors must
know every phase of the real estate business
because they use that knowledge in nearly
every consultation. Often they will be asked
about income opportunities and productive
uses of different kinds of properties. There
are relatively few brokers specializing in
counseling, but the field will grow as
investors and owners realize the value of
expert advice in developing property and
improving income. While accumulating
experience in other real estate specialties,
people planning to become real estate
counsellors also continue to study in
continuing education programs in financial
management.
Careers in Real Estate Research –

Real estate researchers contribute to the

decisions of many other real estate
specialists. Brokers, property managers,
appraisers, financing experts and counsellors
all depend on data provided by research.
Research can be divided into two main
categories - physical and economic. Physical
research means studying buildings and
structures of all types, especially in terms of
the selection and efficient use of
construction materials. Economic research
consists of determining reliable answers to
questions like, "How many people hope to
buy homes next year?" - "What will it cost
them to borrow mortgage money?" and
"What percentage of the nation's homes are
sub-standard?"
BARRIERS TO REAL ESTATE
INDUSTRY

First, barriers for market access will be

removed this year. According to INDIA’s
WTO commitment, wholly foreign-funded
companies will be allowed to enter its real
estate market within three years after its
WTO accession, and Sino-foreign
cooperative and joint venture real estate
companies given national treatment.
Following this principle, Delhi has relaxed
the restrictions for overseas investment to
enter the city’s property market. Though
overseas investment in the sector appeared
mostly in the form of a joint venture, some
foreign companies still plan on setting up
wholly owned firms in India.
Second, the 2008 Olympic Games to be held
in Beijing has spurred the development of
the city’s real estate industry. Seeing the
event as an opportunity, many foreign
companies came to seek cooperative
partners in property development, including
those from the United States, the Republic
of Korea and Germany.

Third, the increasingly mature market has

helped boom the sector. Delhi has also
witnessed the improvement of the financing
market and opening of land transactions,
both serving as important conditions for the
sound development of its real estate market.
Early this year, Delhi issued a new
regulation on the use of land for commercial
projects. According to the regulation, the
former practice of transferring the right to
use land on the basis of agreement is
replaced by auction, public bidding and
other open ways, which is seen as a tangible
step toward the establishment of an open,
transparent and regular real estate market.
The ongoing designing of the overall layout
of Delhi will be completed at the end of this
year. By then more opportunities for
overseas investors will present themselves.
The design is a new blueprint for the
development of Delhi .
LIMITATIONS-

Although every effort has been in to collect

the relevant information through the sources
available, still some relevant information
could not be gathered.

Busy Schedule of Concerned Executives:

The concerned executives were having very
busy schedule because of which they were
reluctant to give appointment.

Time: The time duration could not

provide ample opportunity to study every
detail of the company.
Unawareness: Executives were unaware
of many terms related to same while asking
to them.
 Confidential Information: As the
company on account of confidential report
has not disclosed some figures. Moreover, in
some cases separate accounts of division are
not separately maintained thereby, leading to
restrictions in study.
CHAPTER 5
Q.1. Have you purchased any flat or commercial shop from
Real Estate?

ans.

Q.2. From which Real Estate have you purchased?

ans.

Q.3. Have you purchased wave infratech?

ans.

Q.4. How are the services you get from wave infratech?

ans.

Q.5. Are they provide good facility comparison to others?

ans.

Q.6. Are the Banks provide loan against flat easily?

ans.
Q.7. Have you got good environment around the flat?

ans.

Q.8. According to you are you satisfy with wave infratech?

ans.

Q.9. Have you purchased another flat from any Real Estate?

ans.

Q.10. If yes, then from which company?

ans.
CONCLUSION
CONCLUSION
The Indian real estate sector continues its steady
progress with overall sales activity going up
significantly in the past six months. And the driving
factor behind the entire process has been the
information technology (IT) sector which has
contributed considerably to the demand side. Moreover,
the nature of demand has also undergone a complete
transformation.

From small floor plates of 1,000 sq ft to 5,000 sq ft, the

demand has shifted to large contiguous floor plates of
6,000 sq ft to as high as 20,000 sq ft. This has forced
builders/developers to offer large floor plates as office
space in case of both lease and capital values. "In a
buyer's market, sellers will have to offer products as per
the requirement of buyers. In this market, only those
builders catering to the need-based demand can
succeed,.
Most of the metros are today gearing up to meet the
demand for large floor plates in accordance with the
international trend. No longer is work station space per
person limited to a mere 50-70 sq ft. Most of these IT
companies are looking out for larger office spaces to
meet their 100-120 sq ft per person work station need.
Partho Gupta, a Mumbai-based software consultant,
states that the bottomline is to enhance the productivity
level of staffs by providing a conducive working
ambience. "The nature of job in this sector is such that
one needs a particular kind of surrounding for
achieving an optimal efficiency level,.

According to a Cushman & Wakefield report, many

multinationals are viewing Bandra-Kurla complex as
the preferred destination for large commercial space
requirement as there are limited options for large
contiguous spaces of comparable quality in south,
central and north Mumbai.
"Earlier it was the price (capital value & rental) factor
that governed the relocation process to a large extent.
However, now in the last one year or so, companies are
relocating their offices in search of large floor spaces,"
opines Mr Ashok Kumar, director, Brooke
International. Never before the industry had
experienced this kind of demand for large floor plates
for office spaces.
Adding to this demand is the recent emergence of
dotcom start-ups. According to an estimate, in the past
eight months, one out of four transactions belonged to
dotcom or net-related business.

Even as the initial hype has cooled down considerably,

these dotcom ventures have played a big role in
boosting the demand. Aashish Velkar, director,
Cushman & Wakefield is still very bullish about the
dotcom-driven demand. "On the positive side, mergers
and acquisition have already started in the dotcom
business.

This will provide consolidation to the entire business

and help these companies sustain in the longer run.
According to Velkar, once again Bangalore is emerging
as the favourite IT destination if one goes by the
transactions that have taken place in the past three
months.
RECOMMENDATIONS
RECOMMENDATIONS
Promotional activities-
This is one of the primary things that are required
within the company. During my visits to different
Company, I came across that there is no awareness of
the company in the form of posters, stands and other
related things. One thing that I would like to
recommend would be the introduction of more
promotional activities so as to generate more revenues
for the company. Company can introduce more--
– Schemes
– Get together’ for channel partners
– Brand recognition in the market
– To Keep more inventories
– Advertisement in Institutional Areas

Focus more on “b” and “c” category Companies - This

is also one of the prime things that are required. With
around 80% of the revenues coming from less than 20%
of the Companies, more focus should be given on ‘b’
and ‘c’ category companies.’ A’ category agents are
said to be the agents who contribute more than
Rs.50000 of revenues per month. Companies should
focus more on ‘b’ and ‘c’ category clients so that more
of these clients can be converted into ‘a’ category.

Co-ordination among different channels-With agency

office in a different building and no direct control over
the district operations, transparency between different
channels is lacking. With the plan for executives that I
have suggested above, there could be more
transparency that can come in the overall operations of
the NCR region.

Different commission slabs for different channels- With

commissions being one of the prime motives for the
sales Executive to do business with different companies,
more and more emphasis should be given on the
commissions that are rendered to the agents.

Very limited corporate tie ups-This should be one of the

most important thing that should be on the agenda for
the travel category. A corporate tie-up can easily deliver
a business of more than 50000 per month. Other than
that, the contract is on a long term basis. This therefore
helps in getting an easy business for the company.
Therefore, from my point of view, more emphasis
should be given on this category of business as well.
BIBLIOGRAPHY
BIBLIOGRAPHY-
BOOKS
• Kotler, Philip and Armstrong, Graw - Principles of
Marketing, Pearson Education, New Delhi 2007.
• Kotler, Philip - Marketing Management:
Analysis, Planning, Implementations and
Control, Pearson Education, New Delhi.
2003, 11th ed.
• Sharma J K - Business Statistics (Pearson
Education)
• Kothari C.R. – Research Methodology

DAILYS & JOURNALS

• Business World
• Business Today
• The Economic Times
WEBSITES
1. www.google.com
2. www.earthinfraventure.com
3. www.indianrealestateforum.com
4. www.wavecitycenter.com
5. www.wave-city-ghaziabad.com
 QUESTIONNAIRE
Name…………………………..
Age…………………………….
Address………………………
Contact No…………………….
Q.1. Have you purchased any flat or commercial shop from Real Estate?

(a) Yes (b) No

Q.2. From which Real Estate have you purchased?

(a) WAVE infratech (b) Unitech (c) DLF (d) Ansal Plaza

Q.3. Have you purchased wave infratech?

(a) Yes (b) No

Q.4. How are the services you get from Wave infratech?

(a) Excellent (b) Better (c) Poor

Q.5. Are they provide good facility comparison to others?

(a) Yes (b) No

Q.6. Are the Banks provide loan against flat easily?

(a) Yes (b) No (c) Can’t Say

Q.7. Have you got good environment around the flat?

(a) Yes (b) No (c) Can’t Say

Q.8. According to you are you satisfy with wave infratech?

(a) Yes (b) No

Q.9. Have you purchased another flat from any Real Estate?

(a) Yes (b) No

Q.10. If yes then from which

(a) wave infratech (b) Unitech (c) DLF (d) Ansal Plaza.
 Summer Training Appraisal
Student’s Name:
Programme:

You are requested to provide your opinion on the following parameters.

Outstanding Good Satisfactory Unsatisfactory
A B C D
1. Technical knowledge gathered about the industry and the job he/she was involved.
2. Communication Skills: Oral / Written / Listening skills
3. Ability to work in a team
4. Ability to take initiative
5. Ability to develop a healthy long term
relationship with client 6. Ability to relate
theoretical learning to the practical training
7. Creativity and ability to innovate with respect to work methods
& procedures 8. Ability to grasp new ideas and knowledge
9. Presentations skills
10. Documentation skills
11. Sense of Responsibility
12. Acceptability (patience, pleasing manners, the ability to
instil trust, etc.) 13. His/her ability and willingness to put in
hard work
14. In what ways do you consider the student to be valuable to the
organization? Consider the student’s value in term of:
(a)Qualification
(b) Skills and abilities
(c) Activities/ Roles performed
15. Punctuality

Any other comments ________________________________________________.

Assessor’s Overall rating

Assessor’s Name:
Designation:
Organization name and address:
Email id:
Contact No: