Scribd Logo
Upload

Welcome to Scribd!

  • Market Research: DR - Farzana Gulzar

    Uploaded by

    din zahur
    19 views9 pages
    This document discusses various aspects of market research including: 1) It outlines different types of market research such as structured/unstructured, internal/external, quantitative/qualitative research. 2) It discusses factors that make international market research more complex such as the lack of secondary data and higher costs of collecting primary data. 3) It provides an overview of the market research process from problem identification to data analysis and emerging trends in globalization.

    Original Description:

    Lecture 12

    Original Title

    lecture 12

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses various aspects of market research including: 1) It outlines different types of market research such as structured/unstructured, internal/external, quantitative/qualitative research. 2) It discusses factors that make international market research more complex such as the lack of secondary data and higher costs of collecting primary data. 3) It provides an overview of the market research process from problem identification to data analysis and emerging trends in globalization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views9 pages

    Market Research: DR - Farzana Gulzar

    Uploaded by

    din zahur
    This document discusses various aspects of market research including: 1) It outlines different types of market research such as structured/unstructured, internal/external, quantitative/qualitative research. 2) It discusses factors that make international market research more complex such as the lack of secondary data and higher costs of collecting primary data. 3) It provides an overview of the market research process from problem identification to data analysis and emerging trends in globalization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    MARKET RESEARCH

    DR.FARZANA GULZAR
    EXTERNAL INTERNAL

    STRUCTURED MARKET RESEARCH INTERNAL


    REPORTING

    UNSTRUCTURED MIS DSS


    NEED
    INFORMATION

    DECISION MAKING

    DATA ANALYSIS

    DOMESTIC MARKET RESEARCH……....... MORE


    /ADDITIONAL VARIABLES IN FMR
    INTERNATIONAL MARKETING
    RESERCH.
    COMPLEXITY
    LACK OF SECONDARY DATA

    COST OF COLLECTING PRIMARY DATA

    COORDINATION OF RESEARCH AND DATA


    COLLECTION

    ESTABLISHING COMPARABILITY AND


    EQUIVALENCE
    PROCESS
    PROBLEM IDENTIFICATION

    RESEARCH OBJECTIVES

    DETERMINATION OF SOURCES OF
    INFORMATION

    COLLECTION OF DATA

    ANALYSIS OF DATA
    COMPARATIVE ANALYTIC APPROACH
    T.A HAGLER

    MARKETING IS A FUNCTION OF ENVIRONMENT.

    SCOPE COMPETITIVE ENVIRONMENT

    MARKET MEASUREMENT..SIZE,POTENTIAL
    CUSTOMERS
    DEMAND ANALYSIS
    AGGREGATE DEMAND(MARKET POTENTIAL

    ACTUAL SALES(SALES POTENTIAL)

    POTENTIAL NEED
    FELT NEED
    POTENTIAL DEMAND
    EFFECTIVE DEMAND
    MARKET NEEDS
    SALES POTENTIAL
    TYPES

    QUANTITATIVE

    EXPLORATORY
    DESCRIPTIVE
    CAUSAL

    EMIC (ONE CULTURE)


    ETIC
    EMERGING TRENDS
    RISE OF GOBAL MARKETS

    RAPID STRIDES IN ITC

    TRADE CYCLE MODIFIED

    WORLD ECONOMY GROWTH

    GLOBILIZATION

    TRIUMPH OF MARKETS
    WORLD ECONOMY DOMINATES

    You might also like