In 2017, G2A won Business Insider's "Innovation Initiator" award.

[76]

In the same year, G2A's CEO Bartosz Skwarczek was named "Digital Shaper" in
Innovation & Technology as part of the Digital Shapers 2018 list by Business
Insider Poland.[77] Also, the company's co-founder, Dawid Rożek, was featured in
Forbes Poland's "30 under 30" list.[78]

In 2019, G2A's "You lose when you overpay" marketing campaign won three Golden Drum
awards for "Best Art Direction", "Best Cinematography" and "Retail & Public
Services".[79] In 2020, KTR awarded the commercial another four medals: two gold
medals in the "Online Video" and "Direction" categories, a silver medal in the "Use
of licensed/adapted music" category, and a bronze medal in the "Cinematography"
category.[80]

Controversies
G2A has been subject to several controversies regarding the sources of keys on the
marketplace. Some consider it a grey marketplace where users legally resell keys
bought at a lower price from one region to another at a much higher price. However,
this denies publishers some profit. Others claimed that keys bought using stolen
credit cards are being sold on G2A.COM, or that fake influencers request free keys
and then resell them on G2A, making the full profit.[81][82][83][73]

G2A implemented G2A Direct to ensure publishers get a proper share of key resales
and to protect customers from fake keys.[84] A few developers involved in the
program claim that they only did so because they "couldn’t get G2A to take down the
keys for (their) games that were already on sale".[85]

Charlie Oscar's owner Sergei Klimov said that G2A itself is not a problem, but
indie owners mismanaging their keys instead. The nature of economics between
Eastern European companies and those in Western Europe and North America is also an
issue. Klimov said that just as retail boxes could be unsold, bundle keys could
also remain unsold or unused and that a site like G2A is inevitable to offload and
resell them.[86]

Riot Games sponsorship ban

Riot Games banned G2A from sponsoring teams during the 2015 League of Legends World
Championship. Riot claimed that G2A was selling fully leveled accounts, which
breached Riot's terms of service.[87] G2A tried to resolve the issue with Riot
Games and banned selling Elo-boosted League of Legends accounts. G2A claimed that
Riot did not cooperate, instead of making further demands such as banning the sale
of game guides on G2A Marketplace.[88]

INTZ's Tockers Gabriel 'Tockers' Claumann was later fined over US$1,000 at
Campeonato Brasileiro de League of Legends (CBLoL) 2016, for wearing a T-shirt with
G2A's logo on the shoulder. Midway through the game, he was asked to apply masking
tape over the logo and told he would be fined.[89] G2A paid his fine, stating that
"no esports organization should be punished so severely for wearing a G2A-branded
T-shirt."[90]

tinyBuild allegation
In June 2016, tinyBuild's CEO, Alex Nichiporchik, accused G2A of allowing key
resellers to resell fraudulently obtained game keys, costing the company
US$450,000. G2A responded stating it offered help in identifying fraudulent keys
and resellers who committed illegal chargebacks to remove them from G2A. G2A also
questioned the figure arrived at by tinyBuild, noting that its games had either
been discounted several times on other sites or given away for free.[91] TinyBuild
added that it felt pressured to participate in G2A's payment platform, which would
take some of the sales revenue back to G2A, in exchange for rooting out fraud on
its platform.[92]
Following this debate, G2A announced strengthened front-end verification steps for
its marketplace security which included social media profile and phone number
verification, with further verification required after selling 10 or more products
[93] while introducing its publisher partnership prograIn March 2020, G2A donated
medical equipment to a hospital in Łańcut, Poland, including two new cardio
monitors and other medical protective gear for the hospital's personnel.[63][64]
[65][66]