Lego has revamped and restyled their image in the use of both movies, video games, and

intricate building sets that drawing both kids and adults. The Lego Batman Movie will be
another notch in its belt after the successful Lego Movie. Very interesting on the sake of
Channel 4 and Warner Bros. to blitzkrieg the Batman through ads in a constant 4-day run.
There’s no way around it if you watch Channel 4’s programs, you will be subjected to The
Batman and Will Arnett’s mock representation of Christian Bale’s performance. Almost a
captive audience, it you will. The marketing tactic rests upon the sheer numbers that will see
these ads and the variety the ads produce. Already, America has seen the recreated Lego ads by
Chevrolet where a focus group talks about the Batmobile with Batman present. Legos are a
nostalgic trance that captivates many people and Warner Bros. has the right idea in this
recreation with the Batman as its star. Needless to say, the marketing strategy carries a good
deal of risks but, if successful, will bring in a lot more theatregoers and make the masses aware
of its release on February 10th.

http://www.campaignlive.co.uk/article/lego-batman-channel-4-ads/1422771