Title: A study on consumer buying behaviour on Dark fantasy

1 Name: ___________

2 Gender
a Male
b Female
c Others

3 Age
a 10-15
b 15-20
c 20-25
d 25-30
e 30 & above

4 Education
a 10th
b 12th
c Undergraduate
d Post graduate
e Pd D

5 Occupation
a Student
b Business
c Service
d Home maker
e Retired
f Others

6 Income p.a
a less than 3 lakhs
b 3-5 lakhs
c 5-7 lakhs
d 7-9 lakhs
e 9 lakhs and above

7 On the scale of 1 to 5 how much do you like biscuits? (1 being the most liked & 5 being the least liked)
a 1
b 2
c 3
d 4
e 5

8 Which flavour of Dark Fantancy do you like the most?

a Vanilla
 b Chocolate
c Coffee

9 How often do you consume Dark Fantasy?

a Daily
b Once in a week
c More than once a week
d Once a month
e Once in a year

10 Why do you prefer Dark Fantasy

1 Taste
2 Quality
3 Brand

11 How satisfied are you with Dark Fantasy Products

1 Highly disatisfied
2 Disaisfied
3 Neutral
4 Satisfied
5 Highly satisfied

12 Which brand of biscuits do you prefer?

1 Britannia
2 Parle
3 Sunfeast
4 Unibic

13 Do you think that price of Dark Fantasy biscuits can influence your buying decision?
1 Yes
2 No
3 Maybe

14 How long are you been consuming Dark Fantasy?

1 Less than 1 year
2 1-2years
3 2-4 years
4 4-6 years
5 More than 6 years

15 Which size of Dark Fantasy biscuits do you prefer to buy?

1 50 g
2 100 g
3 300 g
4 600 g

16 Region
1 North
 2 South
3 East
4 West

17 Would you recommend Dark Fantasy products

1 yes
2 no
3 may be
 Code

1
2
3

1
2
3
4
5

1
2
3
4
5

1
2
3
4
5
6

1
2
3
4
5

g the least liked)

1
2
3
4
5

1
2
3

1
2
3
4
5

1
2
3

1
2
3
4
5

1
2
3
4

1
2
3

1
2
3
4
5