Case 1

Ultimate office products was an old, established manufacturing company in the turbulent office
products industry. Discount merchandisers and office product superstores were spreading rapidly
and altering the traditional distribution channels once dominated by wholesalers and smaller
retail stores. The growing power of the superstores was forcing manufacturing to improve
customer services. Ultimate Office Products was losing market share and profit were declining.

Richard who is the director of the company introduced new software which would help enable
customers to make electronic order which would help order processing, billing and inventory
control. But the managers from sales production, accounting, hipping and customer service are
not agree about the new system.

Answer 1

Reason 1- People are not coordinating with each other properly.

Reason 2- Employees could not understand the reason for change .

Answer 2

Richard summer up some important points about the new software implementation. And discuss
with department heads.

Answer 3

From Autocratic leadership to Democratic leadership .