Learning Objectives

1. Differentiate the principles of speech writing.

2. Understand the principles of speech writing.

Know your audience. when

you have an idea about the
background of your
audience, you can customize
your speech appropriately.

A good speech often comes from good writing. Bear the following in mind when
writing a speech.

Know your audience in

order to craft the language
and content of your speech
according to their age,
gender, educational
attainment, cultural
background, needs, and
inclinations.
Organize your ideas
logically so that your
listeners will be able to
follow the flow of your
speech from beginning to
end.
 Keep in mind the length and Mind your word choice.
duration of the speech.

Check your grammar. An

effective speech should have
no grammar and usage
errors.

THE PRINCIPLES OF SPEECH WRITING

To craft an effective and relevant speech, the following principles of speech writing can
serve as your guide.

Sourcing
Audience profile information

Duration
Choosing a topic

Logical
Word choice
organization

Grammatical
correctness

Outlining and
organizing the
content
Audience profile

Audience profile pertains to

the important details about
your audiences that will help
you plan your speech

Choosing a topic

If you are given the topic

choice of topic for your
speech, start with what you
know or are interested to
know.
Sourcing information

With your topic in mind, list as

many information sources as
possible: video documentaries,
textbooks, other print sources
such as magazines, journal, and
newspapers, surveys and similar
materials.

Outlining and organizing speech

content

There is common and effective

practice of outlining and
organizing a speech, and this
practice is referred to as the rule
of three.
Logical organization

Your speech must follow a

certain flow if you intend to
communicate your ideas clearly
and effectively.

Duration

Time is important, and a

speaker should always bear in
mind. As such, a speech must be
just long enough to fulfill your
speech goals but short enough to
hold your audience’s attention.
Word choice

Your choice of words will

depend primarily on the type of
audience.
Another consideration, though,
is the situation, occasion, or
event in which you will deliver
the speech.

Grammatical correctness

Lapses that are obvious

and repetitive may make
it difficult for your
listeners to completely
grasp the message you
want to convey.
ACTIVITIES

Give the distinct traits of the following audience types that you
need to keep in mind if you are to deliver a speech before them.
What are their ages, gender, educational level? Cultural
grouping, possible interests, other inclinations? What other
things about them must you consider?

1. A group of soldier who are about to retire

2. A basketball team in senior high

3. A group of bgeauty contest candidates