TECNOLOGO EN GESTIÓN DE MERCADOS

Elaboró

JULY PAOLA RAMIREZ MEJIA

AP06-EV04- ¿TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN? .

Fase Planeación

SERVICIO NACIONAL DE APRENDIZAJE SENA

CENTRO DE SERVICIOS FINANCIEROS
Ficha 2175904 – Gaes No 3
Formación Virtual
2021
1. CONCEPTUAL MAP
2 AUDIOS
 3. GRAPHIC DISTRIBUTION SYSTEM FEJODY SAS
The purpose of the identification of the project is to provide the service and administration advice
in the horizontal property of residential complexes and buildings in the city of Bogotá.

STAGE 1 Our market will be focused on buildings and residential complexes in the city of
Bogotá, Usaquén, the distribution will be carried out directly since there must be
face-to-face contact with the client.
STAGE 2 The marketing strategy that will be used is to make ourselves known in the
horizontal property management market, through advertising, flyers, voice to voice,
referrals, radio, newspaper and PH Colombia magazine.
STAGE 3 The services we will provide:
Administration, portfolio collection, legal advice, private security, cleaning and
general services,
STAGE 4 The main distribution channel is direct where we will make our service known to
customers.
STAGE 5 Satisfaction surveys will be carried out to observe the shortcomings and correct
them.