Digital Marketing Jobs & Career

Opportunities for Fresher in India

Digital marketing is all about how you promote or enhance the visibility of a brand by
using online channels & strategies.

Presently, Digital marketing has become the most preferred way for businesses to
target their audiences based on their demographics, age, and interests. The ultimate
goal is to improve sales for the business.

And that’s why organizations are speedily hiring digital marketers in order to improve
the online presence of their business. Consequently, there are huge jobs and career
opportunities in the Digital Marketing field.

Not just for experienced professionals, the field has immense opportunities for
fresher as well. There are loads of digital marketing jobs for fresher in digital
marketing. However, it’s not that easy to get a digital marketing job as a fresher. You
need to take care of some points such as your resume, your cover letter and the way
you present your self to the recruiters.

Your resume should focus on your skills and certifications. Moreover, you will find
several digital marketing resume templates for freshers, and you can use them to
create your copy. To overcome your interview anxieties you can check and practiced
mostly asked digital marketing Interview questions.

Now, let’s discuss the importance of Digital marketing.

Importance of Digital Marketing
Digital Marketing is very important for every business. These days people consume
information as well as feedback about your business or services or products via
online channels, and maintaining a positive brand image will attract new customers
and build a strong relationship.

The eventual goal is to improved sales for the business, and digital marketing is the
most proficient manner for attaining this aim.

Importance of Digital Marketing in Business

Digital marketing has opened up a new world of opportunities for small and medium-
sized businesses.

Digital Marketing helps small businesses to grow and make their mark in an
extremely competitive industry.

Nowadays customers do not call the store and visit the shop instead that look for
the website or social media presence if you don’t have you lose the battle from your
competitors

Moreover, Small businesses have little resources and even capitalization. this can be
why Digital marketing is more cost-effective .we can invest in paid mediums like
google ads and FB ads still it’s much cheaper as compared to Traditional Marketing
like TV and Radio Ads.

Tools such as Google Analytics give chance to know user behavior on PPC selling
campaigns, websites, articles, pages, etc…That’s why digital is very important for
businesses.

Importance of Digital Marketing for Students

Digital Marketing has made a big bang entry into the world of marketing in recent
years. There has been a drastic shift in marketing into online modes, where digital
marketing has become a highly trending and yet most promising career.

The rising demand for digitization in every business has created a lot of job and
career opportunities in digital marketing for fresher as well as professionals so it is
the right time for you to join the digital marketing course in Chennai.

Moreover, there is a shortage of digital marketing talent. A lack of digital talent in the
right areas is an obstacle to the progress of many companies, across a wide range
of industries.
Every company needs good digital marketers to expand its online presence. They are
also unhesitant to pay a good salary to them because the investment in digital
marketing is comparatively lesser than traditional marketing.

The average digital marketing salary for fresher in digital marketing is much higher
than the salary range of other professional fields. The people who are aiming for a
digital marketing career will definitely be going to succeed with higher-paying digital
marketing jobs.

Importance of Digital Marketing for Professional

“Change is Inevitable” is a proverb which we all must have heard in our daily lives
more often than not. In today’s working environment, it suits working professionals
much more than anything else.

Job responsibilities have become much more proactive than being reactive, making
the workplace a much more dynamic place than ever.

With so many new challenges every day, an employee has to be on his toes to co-op
up with the changing dynamics and has to device new skills to rise and sometimes,
even stay afloat.
This has prompted many working professionals to look out of their job sphere and
gain an added advantage.

The search for added skills is on an all-time high, and there are quite a few options!

And one of the best options is Digital Marketing, which has been a favorite amongst
working professionals. In any large organization, the number of front end employees
outclasses the number of back end employees, which means that almost 55-60% of
the typical workforce is either part of marketing or sales functions.

With the digital revolution, there has been a huge paradigm shift in the strategies of
the corporate sector.

This has impacted the roles and responsibilities of the front end functions, which
now involve more of a digital approach to reach out to customers than the traditional
touch base approach.

Thus having expertise in the Digital Marketing sphere gives a distinct advantage to a
person. However, the benefits are not restricted to only the job sphere. It lets a
person open up his eyes and mind to new possibilities.

In a Digital Marketing framework, there is nothing called orthodox or conventional.

It’s an open playground for all kinds of creative minds.

Any working professional taking up the Digital wave goes through a unique
transformation that is futuristic as well as gratifying in its own way.
Not just in career terms, digital marketing is highly rewarding in monetary terms as
well. The demand for digital marketers is high. When a job is in demand, salaries are
also high.

One can also expect raise at regular intervals. The more you showcase the skills, the
more you get paid for.

For beginners, the salary is pretty good as the job is east but yes, really creative. But
once you get a hang of it, it the coolest job today.

If you have a stronger skill set and expertise in fields like SEO, SMO, and PPC, you
can avail of the best package in the industry.

Now let’s look at the different job roles in digital marketing…

Different Digital Marketing Job Roles

Digital Marketing is a quick growing and evolving profession path. As more channels
of communication are now available, the requirement for people who are capable
enough to keep pace with the business or market requirements grows as well.

Organizations are looking for a project planner who must have all the digital
knowledge and skills but also has the high-level vision to pull together a campaign
from digital marketing concept to execution Digital project managers are essential
for overseeing the implementation of a verity of digital marketing campaign and
strategies.

Some of the top roles in digital marketing available today are:

Digital Marketing Manager – They play a critical role in digital campaigns. They look
after laying out projects, creating a timeline, setting milestones, managing budgets,
and many other things. A digital marketing manager must have excellent
communication, organization, and synergetic skills.

Social Media Marketing Manager- Social media marketing manager help companies
to communicate with the public through social media platforms. They create a
content campaign to engage new and existing customers.

SEO Expert – In order to get maximum traffic on the website, the business needs to
rank high on the search engine results pages. The SEO expert should know that how
to write content that assures a company’s website gets seen by the target audience.

Content Marketer – They are responsible for creating fresh content customizing to a
company’s objectives and Target Audience. Content marketers must have strong
writing skills and a grasp of search engine optimization (SEO). They must be able to
use analytic tools to find out which topic is engaging.
Email Marketer – They are responsible for creating and launching email campaigns
and managing customer’s information and database. Email Marketers must have
strong writing and editing skills.

Copywriter – Copywriters are responsible to write more creative text like ad jingles,
taglines.

Digital Advertising – Digital advertising use Internet-based advertising tools to

research, manage, track, analyze and improve online advertising campaigns.

Analytics Expert – Analytics Expert is responsible to collect, organize and categorize

the data. Data analysts create systems to organize and examine this data so that
companies can interpret it and apply it to their digital marketing campaigns.

Digital PR – Digital PR is a strategy used by the brands to increase their online

presence and to maintain an online reputation.

Affiliate Marketer – An affiliate marketer promotes the product of another person

and earns a commission.
There are many companies that provide a package of more than 10 Lakhs per
annum. Besides that, most of the companies provide work from home.

There are 20 lacs digital jobs predicted by 2020 and not sufficient digital
professionals to fill up them. For Every 10 Internet users in India, 1 Job will be
created.

This gives a unique competitive advantage to those studying digital marketing.

You’re preparing yourself up for a career where demand exceeds supply. Always a
good move!

At present, According to the available details, there are around 36,000 jobs
accessible on Naukri, around 34,000 on Monster, around 53,000 on Shine and
around 80,000 on Times jobs.
Employers these days eventually are not necessarily seeking candidates who have
marketing degrees or years of experience in the same. As they need people with
skills and knowledge. The one who is passionate, innovative, patient, goal-oriented
and spontaneous.

Digital Marketing in Every Field

Digital marketing has engraved its position in every niche and field and hence there
are plentiful jobs for digital marketing in the market even for the fresher.

 Health Industry
 Travel Industry
 Real Estate
Health Industry: Now a day people immediately search on search engines for any of
the health issues and hence this increased the demand for digital marketing in the
health industry as well. Medicines are available in online shops like 1mg, nedmeds
and pharmeasy are the best examples of how digital marketing played an important
role.

Travel Industry: Digital marketing is being used for brand promotions,

advertisements, etc. which was witnessed in the past decade as a lot of
advancements and activities in tourism. The famous websites such as
makemytrip.com, yatra.com, goibibo, etc. observed a number of hits every day. An
approximate of 0.5 million people visit such kind of travel websites every day by an
estimate.
Real Estate: Builders who are into digital marketing or taking the help of digital
marketing, advertise their projects online and hit the targeted customer base. Even it
is easier for people who are searching to own their space in this world to find what
they want. Magicbricks.com is one such example.

Types of Digital Marketing:

1-Content Marketing: This type of digital marketing is the type of marketing that
focuses on the targeted audience for creating and distributing content. The content
aims at being relevant, valuable and consistent. To drive profitable customer action
is the ultimate goal.

2-Search Engine Optimization (SEO): This is the process of bringing the quality
traffic from organic or free, search results on the search engine. The crucial part of
SEO is to bring the traffic to your website which is relevant to your business or brand.

3-Search Engine Marketing (SEM): The process for gaining both organic traffic as
well as the paid ones, the term umbrella was used initially for search engine
marketing. The form of digital marketing in which by using paid methods, aims at
increasing the visibility of a website in search engines is to be considered as search
engine marketing.

4-Social Media Marketing (SMM): To attract traffic and get attention from social
media platforms, this process is known as Social Media Marketing. With the help of
this kind of digital marketing, one can build meaningful relationships with the
customers. Social Media Marketing is basically to listen to what your customers
have to say, engaging them in the conversation and then accordingly sharing the
valuable content.

When content marketing, search engine optimization, and social media marketing
are combined together, it is to be considered as Inbound Marketing and this
marketing methodology is used to attract, engage and delight leads.

5-Pay-Per-Click Advertising (PPC): When marketers pay a fee every single time their
ads are being clicked by people, PPC advertising comes into the picture at that time.
Under the PPC process, the buying of visits to your site as getting them organically
with the help of SEO or other types of digital marketing.

6-Affiliate Marketing: One of the most popular ways where these days people are
making money online is with the help of Affiliate Marketing This digital marketing is
basically where a person partners up with any other business and in order to receive
a commission for the traffic, that person generates traffic for the partnered
business.

7-Email Marketing: In the world of digital marketing, email marketing is one of the
most popular types. This type of marketing is used in promoting products or
services. This also helps in building relationships with customers. There are multiple
things that contribute to the success of an email marketing strategy, from the
content which is created at the time emails are being shared.

8-Instant Messaging Marketing: The latest communication trend these days is

instant messaging. Around 1.5 billion people globally using WhatsApp on a regular
basis, followed by Facebook Messenger. Enter instant messaging marketing, if you
want to be where your audience is. Below is the graphical presentation of the people
using global messenger apps and is monthly based on the number of users.

Digital Marketing is not just a trend these days, but how marketing will be done going
forward. Going digital will be a lot more affordable than traditional techniques in the
coming days as well. Businesses that cannot adapt to the new marketing
environment run the risk of facing extinction sooner rather than later. And to recover
from such a tragic condition, they are choosing to adapt by hiring digital marketers.

In today’s time, we repeatedly hear the phrase Digital Marketing and we all consider
ourselves that we kind of know what in reality it is. This consideration at times limits
the possibility and opportunity that the entire Digital Marketing landscape can truly
propose. This is why, when it comes to nailing digital marketing down, we either turn
speechless or get trapped.

To come out of such scenarios, it is very essential to recognize the unusual types of
Digital Marketing opportunities that are obtainable to your business.

As per the Salesforce, 75% of the entire marketing budget will go-to digital marketing
by 2021.

Now that’s going to be a gigantic modification. Digital marketing these days depends
upon the various types of audiences, which are interacting with multiple types of
online marketing. It revolves around managing and harnessing various types of
Digital Marketing Channels and from time to time they might be a bit complicated to
deal with.

Brands are getting super active to the spotlight of digital marketing after recognizing
the significance of digital marketing and hence the skills in digital marketing are in a
severe demand widening its span in the market space. Higher pay and multiple
career choices are the significant advantages of having a digital marketing career.

Apart from these, there is an expansive reach of digital marketing as promoting and
branding business throughout digital media is the fastest and dependable mode of
marketing to target mass audiences.

In the world of digital marketing, the Prime Minister of India has come up with the
idea of making India like Digital India.

This step taken by the Prime Minister has acted as a promotional campaign for
digital marketing which resulted in many more job opportunities for fresher as well
to a great point.
it’s a national alarm for all working professionals as well as fresher of India who all
are looking for an inviting career in digital marketing.

Digital marketing is working as the magic tool for brands and businesses for being
reliable, eco-friendly, reachable, influential, user engagement and measurable.

As more and more businesses are now joining the online marketing strategies for a
wider market-reach, the job opportunities in digital marketing are ever-growing.

Since digital marketing has various options and strategies allied with it, one can get
creative and can try out with a variety of marketing campaigns on a budget.

One can also use tools like analytics dashboards to observe the achievement and
ROI of your campaigns with the help of digital marketing more than one could
perform with traditional promotional content.